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Whois & Analysis for yourdsp.co

Dec 9, 2019 5:28 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for yourdsp.co
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Advertising
• Online since
• Age
5 years, 6 months, 8 days
• Alexa Rank
#492.790, yourdsp.co is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 19, 2020.
Title Tag
YourDSP – Build your own RTB platform. DSP, SSP, Exchange.
Length: 60 (recommended: 10 to 70)
Meta Description
LAUNCH YOU OWN RTB BUSINESS FOR FREEDiscover the fastest way to launch your DSP,SSP or RTB platformLAUNCH YOUR OWN RTB BUSINESS FOR FREEDiscover the fastest way to launch your DSP, SSP or RTB platformWhy YourDSP?We take care of everythingYourDSP is a game-changing, white label RTB (Real-time bidding) platform for DSP,SSP or Exchange that empowers emerging…
Length: 360 (recommended: 50 to 160)
Google preview
Desktop Version

YourDSP – Build your own RTB platform. DSP, SSP, Exchange.

https://yourdsp.co

LAUNCH YOU OWN RTB BUSINESS FOR FREEDiscover the fastest way to launch your DSP,SSP or RTB platformLAUNCH YOUR OWN RTB BUSINESS FOR FREEDiscover the fastest way to l...

Mobile Version

https://yourdsp.co

YourDSP – Build your own RTB platform. DSP, SSP, Exchange.

LAUNCH YOU OWN RTB BUSINESS FOR FREEDiscover the fastest way to launch your DSP,SSP or RTB platformLAUNCH YOUR OWN RTB BUSINESS FO...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by yourdsp.co.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Demand-side platform Confidence: 76% Arrow up

A demand-side platform (DSP) is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

Real-time bidding for displaying online advertising takes place within the ad exchanges, and by utilizing a DSP, marketers can manage their bids for the banners and the pricing for the data that they are layering on to target their audiences.

Much like Paid Search, using DSPs allows users to optimize based on set Key Performance Indicators such as effective Cost per Click (eCPC), and effective Cost per Action (eCPA).

Real-time bidding Confidence: 72% Arrow up

Real-time bidding (RTB) is a means by which advertising inventory is bought and sold on a per-impression basis, via programmatic instantaneous auction, similar to financial markets.

With real-time bidding, advertising buyers bid on an impression and, if the bid is won, the buyer’s ad is instantly displayed on the publisher’s site.

Real-time bidding lets advertisers manage and optimize ads from multiple ad-networks by granting the user access to a multitude of different networks, allowing them to create and launch advertising campaigns, prioritize networks and allocate percentages of unsold inventory, known as backfill.

White label Confidence: 70% Arrow up

White label records are vinyl records with plain white labels attached.

There are several variations each with a different purpose.

Variations include Test Pressings, White Label Promos, and Plain White Labels.

Supply-side platform Confidence: 68% Arrow

WEBSITE SPEED

yourdsp.co website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

67%

yourdsp.co is faster than approximately 67 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #492.790 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • yourdsp.co daily visitors distribution - Total: 1 country
  • Flag for IsraelIsrael (53.5%)
  • Flaf icon for other countryOthers (46.5%)

Traffic country ranks

Country Rank
Flag for IsraelIsrael #6.237

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How yourdsp.co looks like on a mobile device such as an iPhone.

Tablet
How yourdsp.co looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 45% #f07020
  • 42% #303080
  • 3% #f09050
  • 1% #5050a0
  • 1% #404090
  • 1% #d07050
  • 1% #603050
  • 1% #d0a080
  • 1% #f08040
  • 0% #b06050
  • 0% #a0a0d0
  • 0% #704060

Text/code ratio

yourdsp.co's text/code ratio is 3.07%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.07%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 7
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Launch you own rtb busıness for free
Launch your own rtb busıness for free
Why yourdsp?
You buıld your busınesswe provıde the framework (2)
<H3>
3rd level heading
We take care of everything
Zero investment required
White label rtb solution​
Proven and trusted technology
Alt attributes Arrow up

We found 11 images on this website.
10 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on yourdsp.co. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 3
  • Likes 0
  • Shares 1
  • Comments 2

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, INC.
Registration Date 05/01/2019 5 years, 6 months, 8 days ago
Last Modified 06/20/2019 5 years, 4 months, 18 days ago
Nameservers Arrow up
Host IP Address Country
ns-619.awsdns-13.net 205.251.194.107 Flag for United StatesUnited States
ns-1683.awsdns-18.co.uk 205.251.198.147 Flag for United StatesUnited States
ns-1431.awsdns-50.org 205.251.197.151 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Automattic, Inc
  • IP Address
  • 192.0.78.20
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7441 : -122.422
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