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Siesta Key is a barrier island off the southwest coast of the U.S. state of Florida.

It is situated between Roberts Bay and the Gulf of Mexico.

A portion of it lies within the city boundary of Sarasota, but the majority of the key is a census-designated place (CDP) in Sarasota County.

After the probable Amerindian name of Zarazote for the area and the bay, the key was originally named "Sarasota Key" by European cartographers during exploration beginning in 1513.

That name can be seen on maps from the early 18th century as well as on all local maps drawn before the name change to "Siesta Key" in the 1920s.

The population was 6,565 at the 2010 census.

Longboat Key is a town in Manatee and Sarasota counties along the central west coast of the U.S. state of Florida, located on and coterminous with the barrier island of the same name.

Longboat Key is south of Anna Maria Island, between Sarasota Bay and the Gulf of Mexico.

It is almost equally divided between Manatee and Sarasota counties.

The town of Longboat Key was incorporated in 1955 and is part of the Bradenton–Sarasota–Venice Metropolitan Statistical Area.

Lakewood Ranch is an award-winning master planned community in southeastern Manatee County, Florida, United States, built on part of what was previously a timber ranch owned by members of Milwaukee's Uihlein family.

It is part of the North Port-Bradenton-Sarasota, Florida Metropolitan Statistical Area.

The population for the 34202 ZIP Code Tabulation Area, in which Lakewood Ranch is located, was 19,816 at the 2010 Census (a 29% increase over the population of 15,335 at the 2000 Census).

Sarasota is a city located in Sarasota County on the southwestern coast of the U.S. state of Florida.

The area is renowned for its cultural and environmental amenities, beaches, resorts, connections to the Ringling family, Amish community, and the Sarasota School of Architecture.

The city is located at the southern end of the Tampa Bay Area, north of Fort Myers and Punta Gorda.

Its current official limits include Sarasota Bay and several barrier islands between the bay and the Gulf of Mexico.

According to the U.S. Census Bureau, in 2013 Sarasota had a population of 53,326.

In 1986 it became designated as a certified local government.

Sarasota is a principal city of the Sarasota metropolitan area, and is the seat of Sarasota County.

Hyperlocal connotes information oriented around a well-defined community with its primary focus directed toward the concerns of the population in that community.

The term can be used as a noun in isolation or as a modifier of some other term (e.g. news).

When used in isolation it refers to the emergent ecology of data (including textual content), aggregators, publication mechanism and user interactions and behaviors which centre on a resident of a location and the business of being a resident.

More recently, the term hyperlocal has become synonymous with the combined use of applications on mobile devices and GPS technology.

Use of the term originated in 1991, in reference to local television news content.