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SEO Report for zalando.de

November 28, 2019 2:26 AM
Desktop screen Desktop screenshot for zalando.de

SEO SCORE

Favicon for zalando.dezalando.de
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Category
Shopping  >  Style & Fashion  >  Fashion
• Alexa Rank
#2.884, zalando.de is in the world's top 5.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Sectigo Limited is valid from November 19, 2019 to July 11, 2021.
Title Tag
ZALANDO | High Street to High End Fashion Online
Length: 48 (recommended: 10 to 70)
Meta Description
Shop the latest fashion & shoes online | Free Delivery & Returns on ALL orders | Over 1,900 Brands – new products every day!
Length: 134 (recommended: 50 to 160)
Google preview
Desktop Version

ZALANDO | High Street to High End Fashion Online

https://zalando.de

Shop the latest fashion & shoes online | Free Delivery & Returns on ALL orders | Over 1,900 Brands – new products every day!

Mobile Version

Favicon for zalando.de https://zalando.de

ZALANDO | High Street to High End Fashion Online

Shop the latest fashion & shoes online | Free Delivery & Returns on ALL orders | Over 1,900 Brands – new products every da...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by zalando.de.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Zalando Confidence: 88% Arrow up

Zalando SE is a European electronic commerce company seated in Berlin.

The company maintains a cross-platform online store that sells shoes, clothing and other fashion items.

The company was founded in Germany in 2008, and since has begun operating in fourteen European countries and worldwide with spin-offs and subsidiary companies.

Online shopping Confidence: 73% Arrow up

Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers.

As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

Brand Confidence: 66% Arrow
Product (business) Confidence: 66% Arrow
Luxury goods Confidence: 65% Arrow

WEBSITE SPEED

zalando.de website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

53%

zalando.de is faster than approximately 53 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #2.884 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for zalando.de

Daily visitors by country

  • zalando.de daily visitors distribution - Total: 7 countries
  • Flag for United States of AmericaUnited States of America (4.6%)
  • Flag for JapanJapan (6.4%)
  • Flag for JapanJapan (5.0%)
  • Flaf icon for other countryOthers (84%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #15.496
Flag for LuxembourgLuxembourg #192
Flag for SwitzerlandSwitzerland #1.127
Flag for CroatiaCroatia #294
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #7.500

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How zalando.de looks like on a mobile device such as an iPhone.

Tablet
How zalando.de looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 20% #004060
  • 17% #ffffff
  • 12% #f0f0f0
  • 9% #206080
  • 6% #005070
  • 3% #006080
  • 2% #c02030
  • 2% #900000
  • 2% #fff0f0
  • 2% #903030
  • 2% #802020
  • 2% #f0ffff

Text/code ratio

zalando.de's text/code ratio is 2.86%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.86%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Save up to 70% on all your favourıte styles ın the black frıday warm-up sale
<H2>
2nd level heading
Never miss out!
Help & contact
Vouchers
Zalando busıness
Logıstıcs partners
Alt attributes Arrow up

We found 8 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on zalando.de. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 18.820
  • Likes 13.009
  • Shares 4.925
  • Comments 886
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 130.211.9.113
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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