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SEO Report for zalando.fr

December 26, 2019 2:16 PM
Desktop screen Desktop screenshot for zalando.fr

SEO SCORE

Favicon for zalando.frzalando.fr
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Shopping  >  Style & Fashion  >  Accessories
• Online since
August 19, 2008 (explore Wayback Machine)
• Alexa Rank
#5.963, zalando.fr is in the world's top 10.000 websites!
• Owner
Zalando SE (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Sectigo Limited is valid from November 19, 2019 to July 11, 2021.
Title Tag
Boutique de mode en ligne : Zalando
Length: 35 (recommended: 10 to 70)
Meta Description
Chaussures, vêtements et articles de sport en ligne ►Livraison et retour gratuits◄ Plus de 1 500 marques sur les articles de mode homme, femme, enfant.
Length: 156 (recommended: 50 to 160)
Google preview
Desktop Version

Boutique de mode en ligne : Zalando

https://zalando.fr

Chaussures, vêtements et articles de sport en ligne ►Livraison et retour gratuits◄ Plus de 1 500 marques sur les articles de mode homme, femme, enfant.

Mobile Version

Favicon for zalando.fr https://zalando.fr

Boutique de mode en ligne : Zalando

Chaussures, vêtements et articles de sport en ligne ►Livraison et retour gratuits◄ Plus de 1 500 marques sur les articles de mode...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.zalando.fr/ fr-FR
https://fr.zalando.ch/ fr-CH
https://fr.zalando.be/ fr-BE
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by zalando.fr.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Zalando Confidence: 87% Arrow up

Zalando est une entreprise de commerce électronique allemande, spécialisée dans la vente de chaussures et de vêtements, basée à Berlin.

Créée en 2008 par Rocket Internet, elle est présente dans quatorze pays européens.

Commerce électronique Confidence: 69% Arrow up

Le commerce électronique (ou commerce en ligne, vente en ligne ou à distance, parfois cybercommerce) est l'échange pécuniaire de biens, de services et d'informations par l'intermédiaire des réseaux informatiques, notamment Internet.

On emploie également la dénomination anglaise e-commerce.

Mode (habillement) Confidence: 68% Arrow up

La mode (ou les modes), et plus précisément la mode vestimentaire, désigne la manière de se vêtir, conformément au goût d'une époque dans une région donnée.

C'est un phénomène impliquant le collectif via la société, le regard qu'elle renvoie, les codes qu'elle impose et le goût individuel.

Droit des marques Confidence: 68% Arrow up

Le droit des marques confère à une entreprise, une association ou un particulier le monopole d'exploitation de la marque pour le type de produits ou services qu'elle accompagne.

Vêtement Confidence: 68% Arrow

WEBSITE SPEED

zalando.fr website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

45%

zalando.fr is faster than approximately 45 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #5.963 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for zalando.fr

Daily visitors by country

  • zalando.fr daily visitors distribution - Total: 5 countries
  • Flag for FranceFrance (90.3%)
  • Flaf icon for other countryOthers (9.7%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #2.768
Flag for TunisiaTunisia #610
Flag for United States of AmericaUnited States of America #118.400
Flag for SwitzerlandSwitzerland #1.432
Flag for FranceFrance #93

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How zalando.fr looks like on a mobile device such as an iPhone.

Tablet
How zalando.fr looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 31% #ffffff
  • 23% #f0f0f0
  • 22% #202020
  • 16% #a0a0b0
  • 2% #900000
  • 2% #fff0f0
  • 1% #903030
  • 1% #802020
  • 1% #e0b0b0
  • 1% #800000
  • 0% #807060
  • 0% #706050

Text/code ratio

zalando.fr's text/code ratio is 3.44%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.44%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 11
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Découvrez plus de 2000 marques mode et beauté et profitez d’une livraison rapide ainsi que des retours gratuits.
<H2>
2nd level heading
La plus grande sélection mode et tendance en europe
Et si vous profitiez de 10%* de réduction sur votre prochaine commande ?
Aıde
ChÈques cadeaux
Zalando
Alt attributes Arrow up

We found 21 images on this website.
16 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 16 images on zalando.fr. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 12.907
  • Likes 9.409
  • Shares 2.889
  • Comments 609
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Nameservers Arrow up
Host IP Address Country
a3-67.akam.net 96.7.49.67 Flag for United StatesUnited States
a1-138.akam.net 193.108.91.138 Flag for ChileChile
a10-67.akam.net 96.7.50.67 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 130.211.9.113
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

OWNER

The owner's whois contact information is public.
Organization
Zalando SE
Address
Zalando SE Tamara-Danz-Str. 1 10243 Berlin Berlin
Country Code
DE
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