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SEO Report for zalando.it

December 17, 2019 12:52 AM
Desktop screen Desktop screenshot for zalando.it

SEO SCORE

Favicon for zalando.itzalando.it
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Shopping  >  Style & Fashion  >  Clothing
• Online since
December 11, 2009 (explore Wayback Machine)
• Age
10 years, 9 months, 15 days
• Alexa Rank
#6.908, zalando.it is in the world's top 10.000 websites!
• Owner
Zalando SE (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Sectigo Limited is valid from November 19, 2019 to July 11, 2021.
Title Tag
Abbigliamento, scarpe e accessori alla moda | Scoprili su Zalando
Length: 65 (recommended: 10 to 70)
Meta Description
Scopri su Zalando tendenze e novità di abbigliamento e accessori da donna, uomo e bambini. Trova lo stile perfetto in pochi click. Reso facile e sempre gratuito
Length: 161 (recommended: 50 to 160)
Google preview
Desktop Version

Abbigliamento, scarpe e accessori alla moda | Scoprili su Zalando

https://zalando.it

Scopri su Zalando tendenze e novità di abbigliamento e accessori da donna, uomo e bambini. Trova lo stile perfetto in pochi click. Reso facile e sempre gratuito

Mobile Version

Favicon for zalando.it https://zalando.it

Abbigliamento, scarpe e accessori alla moda | Scoprili su Zalando

Scopri su Zalando tendenze e novità di abbigliamento e accessori da donna, uomo e bambini. Trova lo stile perfetto in pochi click....

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.zalando.it/ it-IT
https://it.zalando.ch/ it-CH
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by zalando.it.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Zalando Confidence: 83% Arrow up

Zalando GmbH è una società di e-commerce fondata in Germania specializzata nella vendita online di scarpe, vestiti e altri accessori.

La società è stata creata nel 2008, e da allora offre il suo servizio di rivendita per un totale di 15 stati in Europa.

La sede della società è a Berlino.

Abbigliamento Confidence: 72% Arrow up

Con il termine abbigliamento si indicano sia gli indumenti veri e propri indossati da qualcuno, che in generale il modo di vestire che combina questi ultimi con altri elementi (trucco, capigliatura, accessori) definendo l'aspetto esteriore di una persona o di un insieme di persone.

Gli esseri umani sono i soli tra i mammiferi che indossano vestiario, a eccezione degli animali domestici, talvolta vestiti dai loro proprietari.

Moda Confidence: 71% Arrow up

Il termine moda indica uno o più comportamenti collettivi con criteri mutevoli.

Questo termine è spesso correlato al modo di abbigliarsi.

La moda - detta anche, storicamente costume - nasce solo in parte dalla necessità umana correlata alla sopravvivenza di coprirsi con tessuti, pelli o materiali lavorati per essere indossati.

In realtà l'abito assunse anche precise funzioni sociali, atte a distinguere le varie classi e le mansioni sacerdotali, amministrative e militari.

Scarpa Confidence: 64% Arrow
Accessorio Confidence: 62% Arrow

WEBSITE SPEED

zalando.it website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

54%

zalando.it is faster than approximately 54 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #6.908 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for zalando.it

Daily visitors by country

  • zalando.it daily visitors distribution - Total: 4 countries
  • Flag for ItalyItaly (94.9%)
  • Flaf icon for other countryOthers (5.5%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #96.366
Flag for SwitzerlandSwitzerland #4.073
Flag for ItalyItaly #84
Flag for JapanJapan #17.812

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How zalando.it looks like on a mobile device such as an iPhone.

Tablet
How zalando.it looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 32% #ffffff
  • 22% #202020
  • 20% #f0f0f0
  • 16% #a0a0b0
  • 2% #9090a0
  • 2% #105020
  • 1% #306030
  • 1% #407050
  • 1% #b0d0c0
  • 1% #807060
  • 0% #908070
  • 0% #f0ffff

Text/code ratio

zalando.it's text/code ratio is 3.93%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.93%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 11
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Esplora oltre 2000 brand e trova il tuo stile ideale in pochi click
<H2>
2nd level heading
La selezione più grande di look e tendenze
Che ne dici del 10% di sconto sul tuo prossimo ordine?*
Aıuto
Buonı regalo
Zalando busıness
Alt attributes Arrow up

We found 21 images on this website.
16 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 16 images on zalando.it. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 156.067
  • Likes 150.024
  • Shares 3.326
  • Comments 2.717
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar KEYSYSTEMS-REG
Registration Date 12/11/2009 10 years, 9 months, 15 days ago
Last Modified 10/04/2019 11 months, 24 days ago
Expiration Date 09/18/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.dns.interoute.net 154.15.200.6 Flag for United KingdomUnited Kingdom
ns3.dns.interoute.net 154.15.201.6 Flag for United KingdomUnited Kingdom
a13-65.akam.net 2.22.230.65 Flag for United KingdomUnited Kingdom

SERVER

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 130.211.9.113
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

OWNER

The owner's whois contact information is public.
Organization
Zalando SE
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SHOPPING > CLOTHING COMPETITORS IN UNITED STATES

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