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SEO Report for zalando.se

December 14, 2019 7:10 AM
Desktop screen Desktop screenshot for zalando.se

SEO SCORE

Favicon for zalando.sezalando.se
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Shopping  >  Style & Fashion  >  Clothing
• Online since
August 19, 2008 (explore Wayback Machine)
• Age
11 years, 10 months, 18 days
• Alexa Rank
#13.847, zalando.se is in the world's top 20.000 websites!
• Owner

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Sectigo Limited is valid from November 19, 2019 to July 11, 2021.
Title Tag
Kläder, skor & accessoarer online | Zalando
Length: 48 (recommended: 10 to 70)
Meta Description
Gratis frakt och retur | Shoppa det senaste trenderna inom kläder och skor från 1500 olika märken online – nytt in varje dag! | Zalando
Length: 140 (recommended: 50 to 160)
Google preview
Desktop Version

Kläder, skor & accessoarer online | Zalando

https://zalando.se

Gratis frakt och retur | Shoppa det senaste trenderna inom kläder och skor från 1500 olika märken online – nytt in varje dag! | Zalando

Mobile Version

Favicon for zalando.se https://zalando.se

Kläder, skor & accessoarer online | Zalando

Gratis frakt och retur | Shoppa det senaste trenderna inom kläder och skor från 1500 olika märken online – nytt in varje dag! | Za...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by zalando.se.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

WEBSITE SPEED

zalando.se website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.2s

This domain loads at the median speed of 2.2 seconds.

Speed Percentile

38%

zalando.se is faster than approximately 38 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #13.847 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for zalando.se

Daily visitors by country

  • zalando.se daily visitors distribution - Total: 1 country
  • Flag for SwedenSweden (91.3%)
  • Flaf icon for other countryOthers (8.7%)

Traffic country ranks

Country Rank
Flag for SwedenSweden #43

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How zalando.se looks like on a mobile device such as an iPhone.

Tablet
How zalando.se looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 39% #a0a0a0
  • 33% #ffffff
  • 24% #f0f0f0
  • 2% #202070
  • 1% #303070
  • 1% #405080
  • 0% #fffff0
  • 0% #fff0f0
  • 0% #5060a0
  • 0% #f0f0ff
  • 0% #505090
  • 0% #a09090

Text/code ratio

zalando.se's text/code ratio is 3.06%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.06%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 11
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Välj och vraka bland över 2000 märken och klicka hem dina favoriter.
<H2>
2nd level heading
Europas största urval av mode & trender
Vad sägs om 10% rabatt på nästa beställning? *
Hjälp
Presentkort & rabattkoder
Om zalando
Alt attributes Arrow up

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.004
  • Likes 1.136
  • Shares 500
  • Comments 368
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar KEY-SYSTEMS GMBH
Registration Date 08/19/2008 11 years, 10 months, 18 days ago
Last Modified 08/05/2019 11 months, 2 days ago
Expiration Date 08/19/2020 1 month, 17 days from now
Nameservers Arrow up
Host IP Address Country
a1-138.akam.net 193.108.91.138 Flag for ChileChile
a10-67.akam.net 96.7.50.67 Flag for United StatesUnited States
a12-64.akam.net 184.26.160.64 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 130.211.9.113
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

OWNER

The owner's whois contact information is public.
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SHOPPING > CLOTHING COMPETITORS IN UNITED STATES

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