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SEO Report for zappi.io

November 29, 2019 9:28 AM
Desktop screen Desktop screenshot for zappi.io

SEO SCORE

Favicon for zappi.iozappi.io
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Uncategorized
• Online since
April 18, 2018 (explore Wayback Machine)
• Age
3 years, 7 months, 24 days
• Alexa Rank
#106.748, zappi.io is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on December 5, 2020.
Title Tag
Systematic Market Research platform
Length: 35 (recommended: 10 to 70)
Meta Description
Zappi is the world’s most powerful automated consumer insights platform. Make market research and concept testing more efficient than ever before.
Length: 148 (recommended: 50 to 160)
Google preview
Desktop Version

Systematic Market Research platform

https://zappi.io

Zappi is the world’s most powerful automated consumer insights platform. Make market research and concept testing more efficient than ever before.

Mobile Version

Favicon for zappi.io https://zappi.io

Systematic Market Research platform

Zappi is the world’s most powerful automated consumer insights platform. Make market research and concept testing more efficient t...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by zappi.io.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Market research Confidence: 77% Arrow up

Market research is any organized effort to gather information about target markets or customers.

It is a very important component of business strategy.

The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

Concept testing Confidence: 75% Arrow up

Concept testing (to be distinguised from pre-test markets and test markets which may used at a later stage of product development research) is the process of using quantitative methods (and sometimes in the earlier stages qualitative methods) to evaluate consumer response to a product idea prior to the introduction of a product to the market.

It is important not to confuse concept testing (which traditionally refers to new-product concept testing) with communications research - such as advertising research, brand research and packaging research.

Consumer Confidence: 71% Arrow up

A consumer is a person or organization that uses economic services or commodities.

In economic systems consumers are utilities expressed in the decision to trade or not.

Automation Confidence: 65% Arrow

WEBSITE SPEED

zappi.io website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

4.2s

This domain loads at the median speed of 4.2 seconds.

Speed Percentile

11%

zappi.io is faster than approximately 11 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #106.748 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for zappi.io

Daily visitors by country

  • zappi.io daily visitors distribution - Total: 5 countries
  • Flag for TurkeyTurkey (11.9%)
  • Flag for Russian FederationRussian Federation (11.8%)
  • Flag for United States of AmericaUnited States of America (25.0%)
  • Flag for MexicoMexico (31.1%)
  • Flaf icon for other countryOthers (20.2%)

Traffic country ranks

Country Rank
Flag for TurkeyTurkey #10.727
Flag for Russian FederationRussian Federation #20.054
Flag for PhilippinesPhilippines #22.858
Flag for United States of AmericaUnited States of America #63.483
Flag for MexicoMexico #4.683

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How zappi.io looks like on a mobile device such as an iPhone.

Tablet
How zappi.io looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 48% #ffffff
  • 23% #f0f0f0
  • 6% #0040d0
  • 3% #f05080
  • 3% #ff5080
  • 2% #e0e0f0
  • 1% #fff0ff
  • 1% #2050e0
  • 1% #1040d0
  • 1% #000000
  • 1% #e090b0
  • 1% #3030b0

Text/code ratio

zappi.io's text/code ratio is 0.39%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.39%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 6
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Make better pr decisions
<H2>
2nd level heading
ındustry-leading methodologies
Trusted by brands like yours
Test product and advertising ıdeas at all development stages
What they say about us
Make better decisions, quickly
<H3>
3rd level heading
Unlock the value in your verbatims with zappi’s autocoding
Empower your innovation with early concept screen (ecs)
End research briefs today!
Zappi crosstabs
Product development
Alt attributes Arrow up

We found 27 images on this website.
25 ALT attributes are missing on your image tags. The issue affects 24 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on zappi.io https://assets.zappi.io/website-api/wp-files/2018/06/07130721/acacia-avenue%402x.png 1
Image with missing alt attribute found on zappi.io https://assets.zappi.io/website-api/wp-files/2018/06/07131127/consensus-point%402x.png 1
Image with missing alt attribute found on zappi.io https://assets.zappi.io/website-api/wp-files/2018/06/07131005/marc%402x.png 1
Image with missing alt attribute found on zappi.io https://assets.zappi.io/website-api/wp-files/2018/06/07130948/mmr%402x.png 1
Image with missing alt attribute found on zappi.io https://assets.zappi.io/website-api/wp-files/2019/01/31165304/logo-full.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 25 images on zappi.io. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 103
  • Likes 0
  • Shares 103
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar KEY-SYSTEMS GMBH
Registration Date 04/18/2018 3 years, 7 months, 24 days ago
Last Modified 04/12/2019 2 years, 8 months, 1 day ago

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.204.250.245
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

UNCATEGORIZED COMPETITORS IN UNITED STATES

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