Whois & Analysis for zappi.io

Market research is any organized effort to gather information about target markets or customers.

It is a very important component of business strategy.

The term is commonly interchanged with marketing research; however, expert practitioners may wish to draw a distinction, in that marketing research is concerned specifically about marketing processes, while market research is concerned specifically with markets.

Concept testing (to be distinguised from pre-test markets and test markets which may used at a later stage of product development research) is the process of using quantitative methods (and sometimes in the earlier stages qualitative methods) to evaluate consumer response to a product idea prior to the introduction of a product to the market.

It is important not to confuse concept testing (which traditionally refers to new-product concept testing) with communications research - such as advertising research, brand research and packaging research.

A consumer is a person or organization that uses economic services or commodities.

In economic systems consumers are utilities expressed in the decision to trade or not.

Automation or automatic control, is the use of various control systems for operating equipment such as machinery, processes in factories, boilers and heat treating ovens, switching on telephone networks, steering and stabilization of ships, aircraft and other applications and vehicles with minimal or reduced human intervention.

Some processes have been completely automated.