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SEO Report for zara.cn

December 20, 2019 7:46 AM
Desktop screen Desktop screenshot for zara.cn

SEO SCORE

Favicon for zara.cnzara.cn
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Style & Fashion  >  Clothing
• Alexa Rank
#28.456, zara.cn is in the world's top 50.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on January 30, 2020.
Title Tag
ZARA MAINLAND CHINA / 中国大陆 | 秋冬折扣季即将开启
Length: 64 (recommended: 10 to 70)
Meta Description
秋冬折扣季即将开启 | 最新流行趋势,尽在ZARA官网。包括了每周ZARA女士、男士、儿童和宝宝的新款服装以及所有LOOKBOOK。
Length: 160 (recommended: 50 to 160)
Google preview
Desktop Version

ZARA MAINLAND CHINA / 中国大陆 | 秋冬折扣季即将开启

https://zara.cn

秋冬折扣季即将开启 | 最新流行趋势,尽在ZARA官网。包括了每周ZARA女士、男士、儿童和宝宝的新款服装以及所有LOOKBOOK。

Mobile Version

Favicon for zara.cn https://zara.cn

ZARA MAINLAND CHINA / 中国大陆 | 秋冬折扣季即将开启

秋冬折扣季即将开启 | 最新流行趋势,尽在ZARA官网。包括了每周ZARA女士、男士、儿童和宝宝的新款服装以及所有LOOKBOOK。

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.zara.com/al/ en-AL
https://www.zara.com/dz/ fr-DZ
https://www.zara.com/dz/en/ en-DZ
https://www.zara.com/ad/ ca-AD
https://www.zara.com/ad/en/ en-AD
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
author Zara.com
viewport width=1024

WEBSITE SPEED

zara.cn website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.2s

This domain loads at the median speed of 3.2 seconds.

Speed Percentile

20%

zara.cn is faster than approximately 20 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #28.456 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for zara.cn

Daily visitors by country

  • zara.cn daily visitors distribution - Total: 2 countries
  • Flag for ChinaChina (93.9%)
  • Flag for Viet NamViet Nam (3.0%)
  • Flaf icon for other countryOthers (3.1%)

Traffic country ranks

Country Rank
Flag for ChinaChina #2.137
Flag for Viet NamViet Nam #5.781

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How zara.cn looks like on a mobile device such as an iPhone.

Tablet
How zara.cn looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 24% #ffffff
  • 21% #909090
  • 15% #808080
  • 11% #a09080
  • 6% #a0a090
  • 6% #807060
  • 6% #908070
  • 3% #b0b0a0
  • 2% #b0a090
  • 2% #c0b0b0
  • 1% #d0d0d0
  • 1% #e0e0e0

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
产品搜索器
订阅流行资讯
谢谢,
页脚
类别菜单
<H3>
3rd level heading
网站地图
更换商店
更改语言
Alt attributes Arrow up

We found 12 images on this website.
5 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on zara.cn. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.198
  • Likes 2.021
  • Shares 413
  • Comments 764
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

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