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SEO Report for zip.co

December 23, 2019 12:51 PM
Desktop screen Desktop screenshot for zip.co

SEO SCORE

Favicon for zip.cozip.co
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Shopping
• Online since
November 23, 2010 (explore Wayback Machine)
• Age
9 years, 7 months, 20 days
• Alexa Rank
#26.379, zip.co is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

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Use our free online form builder to create any type of form for zip.co.

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on April 22, 2020.
Title Tag
Zip Pay & Zip Money | Up to $10,000 Interest Free | $0 Upfront
Length: 66 (recommended: 10 to 70)
Meta Description
Buy now, pay later with Zip. We built Zip to make your life simpler. Enjoy one set of payments no matter what or where you buy. Choose a schedule that suits your lifestyle - weekly, fortnightly or monthly. Pay for anything from your car rego to that new set of shoes or a holiday in Hawaii.
Length: 290 (recommended: 50 to 160)
Google preview
Desktop Version

Zip Pay & Zip Money | Up to $10,000 Interest Free | $0 Upfront

https://zip.co

Buy now, pay later with Zip. We built Zip to make your life simpler. Enjoy one set of payments no matter what or where you buy. Choose a schedule that suits your lif...

Mobile Version

Favicon for zip.co https://zip.co

Zip Pay & Zip Money | Up to $10,000 Interest Free | $0 Upfront

Buy now, pay later with Zip. We built Zip to make your life simpler. Enjoy one set of payments no matter what or where you buy. Ch...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by zip.co.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Hawaii Confidence: 78% Arrow up

Hawaii is the 50th and most recent state to have joined the United States of America, having received statehood on August 21, 1959.

Hawaii is the only U.S. state located in Oceania and the only one composed entirely of islands.

It is the northernmost island group in Polynesia, occupying most of an archipelago in the central Pacific Ocean.

Hawaii is the only U.S. state not located in the Americas.

Money Confidence: 68% Arrow up

Money is any item or verifiable record that is generally accepted as payment for goods and services and repayment of debts in a particular country or socio-economic context, or is easily converted to such a form.

The main functions of money are distinguished as: a medium of exchange; a unit of account; a store of value; and, sometimes, a standard of deferred payment.

Any item or verifiable record that fulfills these functions can be considered as money.

Trade Confidence: 61% Arrow

WEBSITE SPEED

zip.co website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.8s

This domain loads at the median speed of 0.8 seconds.

Speed Percentile

86%

zip.co is faster than approximately 86 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #26.379 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for zip.co

Daily visitors by country

  • zip.co daily visitors distribution - Total: 5 countries
  • Flag for AustraliaAustralia (93.2%)
  • Flaf icon for other countryOthers (7.1%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #142.926
Flag for SingaporeSingapore #9.940
Flag for New ZealandNew Zealand #6.203
Flag for United States of AmericaUnited States of America #145.077
Flag for AustraliaAustralia #255

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How zip.co looks like on a mobile device such as an iPhone.

Tablet
How zip.co looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 16% #c01010
  • 13% #d0d0d0
  • 11% #ffffff
  • 11% #b00000
  • 9% #d01020
  • 6% #c00010
  • 5% #c0c0d0
  • 4% #b0b0c0
  • 3% #f0f0f0
  • 2% #e0e0e0
  • 2% #c07070
  • 2% #900000

Text/code ratio

zip.co's text/code ratio is 3.58%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.58%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 7
  • <H2> 3
  • <H3> 5
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Own the way you pay at your favourite stores
Own it
Shop it. own it. ınterest free.
Own what you love pay how you like
Whatever you want there's a zip for that
<H2>
2nd level heading
Buy the things you love today and pay for them over time, interest free.
Zip gives you the freedom to own it today. no fuss, no wait, no worries
Give your customers a better way to pay, and they’ll have more reason to buy.
<H3>
3rd level heading
About
ı'm a customer
ı'm a business
Healthcare
Connect
Alt attributes Arrow up

We found 18 images on this website.
11 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 11 images on zip.co. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.811
  • Likes 373
  • Shares 1.378
  • Comments 60
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar DREAMSCAPE NETWORKS INTERNATIONAL PTE LTD
Registration Date 11/23/2010 9 years, 7 months, 20 days ago
Last Modified 08/09/2019 11 months, 6 days ago
Nameservers Arrow up
Host IP Address Country
ns-290.awsdns-36.com 205.251.193.34 Flag for United StatesUnited States
ns-1670.awsdns-16.co.uk 205.251.198.134 Flag for United StatesUnited States
ns-521.awsdns-01.net 205.251.194.9 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com
  • IP Address
  • 143.204.229.105
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222

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