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SEO Report for zr.ru

December 24, 2019 5:14 PM
Desktop screen Desktop screenshot for zr.ru

SEO SCORE

Favicon for zr.ruzr.ru
52

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
Automotive
• Online since
August 5, 1997 (explore Wayback Machine)
• Age
22 years, 11 months, 12 days
• Alexa Rank
#12.192, zr.ru is in the world's top 20.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GlobalSign nv-sa is valid from November 19, 2019 to November 19, 2020.
Title Tag
Сайт За рулем www.zr.ru — Статьи, новости, тесты, обзоры, обсуждения на форуме, фото, видео
Length: 170 (recommended: 10 to 70)
Meta Description
Официальный сайт журнала «За рулем». Ежедневные автомобильные новости и статьи, тесты, характеристики и подбор машин. Самые дешевые пикапы: большой тест «За рулем» - сайт «За рулем»
Length: 331 (recommended: 50 to 160)
Google preview
Desktop Version

Сайт За рулем www.zr.ru — Статьи, новости, тесты, обзоры, об...

https://zr.ru

Официальный сайт журнала «За рулем». Ежедневные автомобильные новости и статьи, тесты, характеристики и подбор машин. Самые дешевые пикапы: большой тест «За рулем» -...

Mobile Version

Favicon for zr.ru https://zr.ru

Сайт За рулем www.zr.ru — Статьи, новости, тесты, обзоры, об...

Официальный сайт журнала «За рулем». Ежедневные автомобильные новости и статьи, тесты, характеристики и подбор машин. Самые дешевы...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by zr.ru.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Пикап (кузов) Confidence: 64% Arrow up

Пикап (от  — поднимать, отрывать, подвозить) — лёгкий коммерческий автомобиль с открытой грузовой платформой, как правило, заднеприводный, в настоящее время часто полноприводный (очень редко переднеприводный), представляет собой модификацию легкового автомобиля или внедорожника (вседорожника) обычно полной массой до 4,5 т и грузоподъёмностью до 2,5 т, но в последнее время в США появились и пикапы-гиганты на базе среднетоннажных грузовиков.

В случае оснащения кузова жёстким несъёмным верхом пикап превращается в фургон.

WEBSITE SPEED

zr.ru website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.7s

This domain loads at the median speed of 3.7 seconds.

Speed Percentile

15%

zr.ru is faster than approximately 15 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #12.192 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for zr.ru

Daily visitors by country

  • zr.ru daily visitors distribution - Total: 7 countries
  • Flag for Russian FederationRussian Federation (77.3%)
  • Flag for NetherlandsNetherlands (3.5%)
  • Flag for NetherlandsNetherlands (7.8%)
  • Flaf icon for other countryOthers (14.3%)

Traffic country ranks

Country Rank
Flag for Russian FederationRussian Federation #523
Flag for United States of AmericaUnited States of America #124.172
Flag for KazakhstanKazakhstan #1.494
Flag for UkraineUkraine #2.782
Flag for BelarusBelarus #802

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website doesn't seem to be optimized for Mobile Visitors.

Phone
How zr.ru looks like on a mobile device such as an iPhone.

Tablet
How zr.ru looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 100% #ffffff

Text/code ratio

zr.ru's text/code ratio is 15.86%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 15.86%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 22
  • <H3> 2
  • <H4> 11
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Обсуждаемое
Самые дешевые пикапы: большой тест «Зарулем»
10вечных мифов оsubaru. «Зарулем» проверил каждый
Шипы или «липучка»: накаких шинах лучше путешествовать
Что должно быть вгараже укаждого автомобилиста? Пять идей дляновогоднего подарка
<H3>
3rd level heading
Номера журнала
Блоги экспертов
<H4>
4th level heading
Что вас, как водителя, больше всего раздражает впассажирах?
Jac > t6pickup
УАЗ > pickup
Kia > sportage
Kia > ceed
Alt attributes Arrow up

We found 107 images on this website.
97 ALT attributes are missing on your image tags. The issue affects 76 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on zr.ru https://mc.yandex.ru/watch/17880517 1
Image with missing alt attribute found on zr.ru https://www.zr.ru/d/banner/54/84/210x70_1_gp.gif 1
Image with missing alt attribute found on zr.ru /_ah/img/G1zDDrdikE76jcM6OyYHOQ=h145 1
Image with missing alt attribute found on zr.ru /_ah/img/NuolUYxqbXAVRg-YDgAhkA=h72 1
Image with missing alt attribute found on zr.ru /_ah/img/NV5_bRV2yqP2l3F2W0lv4A=h72 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 97 images on zr.ru. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.437
  • Likes 8
  • Shares 1.412
  • Comments 17
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 08/05/1997 22 years, 11 months, 12 days ago
Expiration Date 08/31/2020 1 month, 19 days from now
Nameservers Arrow up
Host IP Address Country
ns1.zr.ru 195.91.248.1 Flag for RussiaRussia
ns2.zr.ru 217.150.200.202 Flag for RussiaRussia
ns3.zr.ru 91.217.21.1 Flag for RussiaRussia

SERVER

Server map
  • Service Provider (ISP)
  • DATACENTER2
  • IP Address
  • 77.221.154.227
  • Country
  • Flag for RussiaRussia
  • Region
  • St.-Petersburg , St Petersburg
  • Latitude and Longitude
  • 59.9681 : 30.338

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