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SEO Report for 7-eleven.ca

December 11, 2019 1:22 PM
Desktop screen Desktop screenshot for 7-eleven.ca

SEO SCORE

Favicon for 7-eleven.ca7-eleven.ca
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
Shopping
• Online since
October 27, 2000 (explore Wayback Machine)
• Age
19 years, 2 months, 24 days
• Alexa Rank
#470.938, 7-eleven.ca is in the world's top 1 million websites
• Owner
7-Eleven, Inc. (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from April 3, 2019 to April 16, 2020.
Title Tag
Home - 7-Eleven Canada
Length: 22 (recommended: 10 to 70)
Meta Description
At 7-Eleven Canada, we never close. We pride ourselves on being your neighbourhood go-to store - 24/7/365.  Drop in for all your delicious wants and your tasty needs. We’re home to everything you would expect from a convenience store and so much more. We’re home to the legendary, brain freeze-inducing Slurpee. Get a fresh, hot, premium cup of 100% Premium Arabica coffee anytime or drop in for a host of hot food items - from hot pizza, chicken and meatball kebobs. Hot to Go, Ready in Minutes 24/7.
Length: 510 (recommended: 50 to 160)
Google preview
Desktop Version

Home - 7-Eleven Canada

https://7-eleven.ca

At 7-Eleven Canada, we never close. We pride ourselves on being your neighbourhood go-to store - 24/7/365.  Drop in for all your delicious wants and your tasty...

Mobile Version

Favicon for 7-eleven.ca https://7-eleven.ca

Home - 7-Eleven Canada

At 7-Eleven Canada, we never close. We pride ourselves on being your neighbourhood go-to store - 24/7/365.  Drop in for all y...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
robots noodp

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by 7-eleven.ca.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Slurpee Confidence: 89% Arrow up

A Slurpee is a slushy frozen carbonated beverage sold at 7-Eleven stores.

History.

Machines to make frozen beverages were invented by Omar Knedlik in the late 1950s.

The idea for a slushed ice drink came when Knedlik's soda fountain broke down, forcing him to put his sodas in a freezer to stay cool, which caused them to become slushy.

The result was popular with customers, which gave him the idea to make a machine to help make a "slushy" from carbonated beverages.

When it became popular, Knedlik hired artist Ruth E.

Taylor to create a name and logo for his invention.

She created the ICEE name and designed the original logo, which is used today.

Early prototypes for the machine made use of an automobile air conditioning unit.

7-Eleven Confidence: 88% Arrow up

7-Eleven is an international chain of convenience stores that operates, franchises, and licenses some 56,600 stores in 18 countries.

The chain was known as Tote'm Stores until renamed in 1946.

7-Eleven Inc. is headquartered in Irving, Texas.

Its parent company, Seven-Eleven Japan Co., Ltd., is located in Chiyoda, Tokyo.

Seven-Eleven Japan is held by the Seven & I Holdings Co.

Meatball Confidence: 83% Arrow up

A meatball is ground or minced meat rolled into a small ball, sometimes along with other ingredients, such as bread crumbs, minced onion, eggs, butter, and seasoning.

Ice cream headache Confidence: 80% Arrow up

An ice-cream headache, also known as brain freeze, cold-stimulus headache, trigeminal headache or its given scientific name sphenopalatine ganglioneuralgia (meaning "nerve pain of the sphenopalatine ganglion"), is a form of brief pain or headache commonly associated with consumption (particularly quick consumption) of cold beverages or foods such as ice cream and ice pops.

It is caused by having something cold touch the roof of the mouth (palate), and is believed to result from a nerve response causing rapid constriction and swelling of blood vessels or a "referring" of pain from the roof of the mouth to the head.

The rate of intake for cold foods has been studied as a contributing factor.

Ice-cream headache is distinct from dentin hypersensitivity, a type of pain that can occur under similar circumstances.

Coffea arabica Confidence: 76% Arrow up

Coffea arabica is a species of Coffea originally indigenous to the forests of the southwestern highlands of Ethiopia.

It is also known as the "coffee shrub of Arabia", "mountain coffee", or "arabica coffee".

C.

arabica is believed to be the first species of coffee to be cultivated, and is by far the dominant cultivar, representing some 70% of global production.

Coffee produced from the less acidic, more bitter, and more highly caffeinated robusta bean (C.

canephora) makes up the preponderance of the balance.

WEBSITE SPEED

7-eleven.ca website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

50%

7-eleven.ca is faster than approximately 50 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #470.938 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for 7-eleven.ca

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How 7-eleven.ca looks like on a mobile device such as an iPhone.

Tablet
How 7-eleven.ca looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 70% #ffffff
  • 8% #b0e0d0
  • 4% #e0f0d0
  • 4% #e0d0c0
  • 4% #f0e0d0
  • 3% #f0fff0
  • 2% #fff0e0
  • 2% #f0f0e0
  • 1% #ffe0d0
  • 1% #fffff0
  • 1% #d0c0b0
  • 0% #d0f0c0

Text/code ratio

7-eleven.ca's text/code ratio is 0.47%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.47%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 10
  • <H4> 1
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Get 7rewards
Get in the game
Can-eh -dian trivia
Friends with benefits
<H3>
3rd level heading
Catch a chill & slurp it up!
7rewards
Food
Drinks
Only @ 7-eleven
<H4>
4th level heading
Privacy overview
Alt attributes Arrow up

We found 17 images on this website.
8 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 8 images on 7-eleven.ca. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 754
  • Likes 59
  • Shares 636
  • Comments 59
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar CSC CORPORATE DOMAINS (CANADA) COMPANY
Registration Date 10/27/2000 19 years, 2 months, 24 days ago
Last Modified 10/17/2019 3 months, 5 days ago
Nameservers Arrow up
Host IP Address Country
nitin.ns.cloudflare.com 2400:cb00:2049:1::adf5:3bd7 Flag for United StatesUnited States
dara.ns.cloudflare.com 173.245.58.91 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.46.147
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

OWNER

The owner's whois contact information is public.
Name
7-Eleven, Inc.
Address
3185 Willingdon Green
City
BURNABY
Zip
V5G4P3
State
BC
Country Code
CA
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