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SEO Report for ada.org

January 16, 2020 3:41 PM
Desktop screen Desktop screenshot for ada.org

SEO SCORE

Favicon for ada.orgada.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Health & Fitness  >  Dental Care
• Online since
February 18, 1994 (explore Wayback Machine)
• Age
26 years, 9 months, 20 days
• Alexa Rank
#44.083, ada.org is in the world's top 50.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on June 19, 2020.
Title Tag
Home - American Dental Association
Length: 34 (recommended: 10 to 70)
Meta Description
The American Dental Association (ADA) is the nation's largest dental association and is the leading source of oral health related information for dentists and their patients.
Length: 174 (recommended: 50 to 160)
Google preview
Desktop Version

Home - American Dental Association

https://ada.org

The American Dental Association (ADA) is the nation's largest dental association and is the leading source of oral health related information for dentists and their...

Mobile Version

Favicon for ada.org https://ada.org

Home - American Dental Association

The American Dental Association (ADA) is the nation's largest dental association and is the leading source of oral health related...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ada.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
American Dental Association Confidence: 89% Arrow up

The American Dental Association (ADA) is an American professional association established in 1859 which has more than 155,000 members.

Based in the American Dental Association Building in the Near North Side of Chicago, the ADA is the world's largest and oldest national dental association and promotes good oral health to the public while representing the dental profession.

Dentist Confidence: 73% Arrow up

A dentist, also known in the U.S. as a dental surgeon, is a surgeon who specializes in dentistry—the diagnosis, prevention, and treatment of diseases and conditions of the oral cavity.

The dentist's supporting team aids in providing oral health services.

The dental team includes dental assistants, dental hygienists, dental technicians, and in some states, dental therapists.

Dentistry Confidence: 73% Arrow up

Dentistry is a branch of medicine that is involved in the study, diagnosis, prevention, and treatment of diseases, disorders and conditions of the oral cavity, commonly in the dentition but also the oral mucosa, and of adjacent and related structures and tissues, particularly in the maxillofacial (jaw and facial) area.

Although primarily associated with teeth among the general public, the field of dentistry or dental medicine is not limited to teeth but includes other aspects of the craniofacial complex including the temperomandibular and other supporting structures.

The term dentistry comes from odontology (from Ancient Greek ὀδούς (odoús, "tooth")) – the study of the structure, development, and abnormalities of the teeth.

Because of their substantial overlap in concept, dentistry is often also understood to subsume the now largely defunct medical specialty of stomatology (the study of the mouth and its disorders and diseases) for which reason the two terms are used interchangeably in certain regions.

Patient Confidence: 68% Arrow
Information Confidence: 62% Arrow

WEBSITE SPEED

ada.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

67%

ada.org is faster than approximately 67 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #44.083 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for ada.org

Daily visitors by country

  • ada.org daily visitors distribution - Total: 7 countries
  • Flag for IndiaIndia (13.1%)
  • Flag for United States of AmericaUnited States of America (47.7%)
  • Flaf icon for other countryOthers (39.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #44.672
Flag for EgyptEgypt #20.937
Flag for ThailandThailand #16.624
Flag for PakistanPakistan #40.896
Flag for United States of AmericaUnited States of America #14.409

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ada.org looks like on a mobile device such as an iPhone.

Tablet
How ada.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 45% #f0f0f0
  • 31% #ffffff
  • 2% #504070
  • 2% #30a030
  • 2% #409040
  • 2% #f0fff0
  • 1% #a0d0a0
  • 1% #706090
  • 1% #60a060
  • 1% #104070
  • 1% #403060
  • 1% #f0f0ff

Text/code ratio

ada.org's text/code ratio is 4.10%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.10%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 1
  • <H3> 9
  • <H4> 7
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Make the seal part of your team.
<H3>
3rd level heading
Latest news >
Featured story >
Ada fdc annual meeting
Learning
Continuing education >
<H4>
4th level heading
Topics
About ada
Events
Publications
Social
Alt attributes Arrow up

We found 9 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 9.434
  • Likes 4.132
  • Shares 3.202
  • Comments 2.100
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 02/18/1994 26 years, 9 months, 20 days ago
Last Modified 03/06/2018 2 years, 9 months, 3 days ago
Nameservers Arrow up
Host IP Address Country
ns1.ada.org 207.122.227.66 Flag for United StatesUnited States
ns2.ada.org 208.46.55.62 Flag for United StatesUnited States
ns3.ada.org 63.156.142.2 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Rackspace Hosting
  • IP Address
  • 98.129.177.164
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8965 : -87.6226

HEALTH & FITNESS > DENTAL CARE COMPETITORS IN UNITED STATES

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