Whois & Analysis for adf.ly

URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page.

This is achieved by using a redirect which links to the web page that has a long URL.

For example, the URL "" can be shortened to "", and the URL "" can be shortened to "".

Often the redirect domain name is shorter than the original one.

A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink.

In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times.

A web service is a service offered by an electronic device to another electronic device, communicating with each other via the World Wide Web.

In a Web service, Web technology such as HTTP, originally designed for human-to-machine communication, is utilized for machine-to-machine communication, more specifically for transferring machine readable file formats such as XML and JSON.

In practice, the web service typically provides an object-oriented web-based interface to a database server, utilized for example by another web server, or by a mobile application, that provides a user interface to the end user.

Another common application offered to the end user may be a mashup, where a web server consumes several web services at different machines, and compiles the content into one user interface.