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Whois & Analysis for adimo.co

Nov 24, 2019 8:29 am UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for adimo.co

SEO SCORE

adimo.co
Make your link ↑ do-follow
45

✅ 6 criteria passed
❌ 5 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
Arrow
Make all versions of your website point to the same URL.
Arrow

OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
March 3, 2015 Explore Wayback Machine
• Age
10 years, 24 days
• Alexa Rank
#798.957, adimo.co is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on August 28, 2020.
✅ Title Tag
Shoppable marketing integrations to boost marketing performance - Adimo
Length: 71 (recommended: 10 to 70)
❌ Meta Description
Adimo helps FMCG and CPG brands make their marketing a useful, frictionless experience by making it shoppable. Our add to basket and buy now functionality adds a layer of shoppability to any marketing content and integrates with voice, shoppable packaging
Length: 255 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Shoppable marketing integrations to boost marketing performance - Adim...

https://adimo.co

Adimo helps FMCG and CPG brands make their marketing a useful, frictionless experience by making it shoppable. Our add to basket and buy now functionality adds a lay...

Mobile Version

https://adimo.co

Shoppable marketing integrations to boost marketing performance - Adim...

Adimo helps FMCG and CPG brands make their marketing a useful, frictionless experience by making it shoppable. Our add to basket a...

✅ Encoding
Great, language/character encoding is specified: utf-8
❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://adimo.co https://adimo.co:443/
https://adimo.co https://adimo.co/
http://www.adimo.co https://www.adimo.co:443/
https://www.adimo.co https://www.adimo.co/
❌ Robots.txt
No robots.txt file was found on this page.
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by adimo.co.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Fast-moving consumer goods Confidence: 75% Arrow up

Fast-moving consumer goods (FMCG) or consumer packaged goods (CPG) are products that are sold quickly and at relatively low cost.

Examples include non-durable goods such as soft drinks, toiletries, over-the-counter drugs, processed foods and many other consumables.

In contrast, durable goods or major appliances such as kitchen appliances are generally replaced over a period of several years.
Packaging and labeling Confidence: 72% Arrow up

Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use.

Packaging also refers to the process of designing, evaluating, and producing packages.

Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use.

Packaging contains, protects, preserves, transports, informs, and sells.

In many countries it is fully integrated into government, business, institutional, industrial, and personal use.
Marketing Confidence: 70% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".
Performance management Confidence: 67% Arrow
Brand Confidence: 64% Arrow

WEBSITE SPEED

❌ adimo.co website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #798.957 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How adimo.co looks like on a mobile device such as an iPhone.

Tablet
How adimo.co looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 44% #f04060
  • 20% #f03080
  • 13% #ff4050
  • 10% #e03090
  • 6% #f06090
  • 2% #ff7080
  • 2% #f080b0
  • 1% #e05090
  • 1% #ff90b0
  • 1% #ffa0c0
  • 0% #ff3060
  • 0% #ffb0e0

Text/code ratio

ⓘ adimo.co's text/code ratio is 1.68%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.68%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 8
  • <H3> 18
  • <H4> 8
  • <H5> 1
  • <H6> 0
<H1>
Top level heading
We are adimo
<H2>
2nd level heading
Adimo in the wild
Products
Some of our clients
And how we helped them
Latest blogs
SEE MORE
<H3>
3rd level heading
Kitchen
Bathroom
Living room
Street
Add to basket
SEE MORE
<H4>
4th level heading
Hey, alexa!
Recipe for success
Mirror, mirror
Packaging that packs a punch
Putting the smart in smart tv
SEE MORE
<H5>
5th level heading
Follow us at:
❌ Alt attributes Arrow up

We found 32 images on this website.
4 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on adimo.co assets/images/PinIcon2x.png 1
Image with missing alt attribute found on adimo.co /assets/images/awards/Drum.png 1
Image with missing alt attribute found on adimo.co /assets/images/awards/TechAwards.png 1
Image with missing alt attribute found on adimo.co https://www.facebook.com/tr?id=566727173718352&ev=PageView&noscript=1 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on adimo.co. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.608
  • Likes 67
  • Shares 2.524
  • Comments 17

DOMAIN REGISTRAR

ⓘ Domain Registrar TUCOWS DOMAINS INC.
ⓘ Registration Date 03/03/2015 10 years, 24 days ago
ⓘ Last Modified 02/20/2019 6 years, 1 month, 6 days ago
Nameservers Arrow up
Host IP Address Country
dns1.easydns.com 64.68.192.10 Flag for United StatesUnited States
ns-1060.awsdns-04.org 205.251.196.36 Flag for United StatesUnited States
dns3.easydns.ca 64.68.196.10 Flag for CanadaCanada
SEE MORE

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Amazon Technologies Inc.
  • ⓘ IP Address
  • 52.210.123.12
  • ⓘ Country
  • Flag for IrelandIreland
  • ⓘ Region
  • Leinster , Dublin
  • ⓘ Latitude and Longitude
  • 53.3498 : -6.26031
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