Whois & Analysis for wizaly.com

The marketing mix (also known as the four Ps) is a foundation concept in marketing.

The marketing mix has been defined as the "set of marketing tools that the firm uses to pursue its marketing objectives in the target market".

Thus the marketing mix refers to four broad levels of marketing decision, namely: product, price, promotion, and place.

Marketing practice has been occurring for millennia, but marketing theory emerged in the early twentieth century.

The contemporary marketing mix, or the 4Ps, which has become the dominant framework for marketing management decisions, was first published in 1960.

In services marketing, a modified and expanded marketing mix is used, typically comprising seven Ps made up of the original 4 Ps plus process, people, physical environment.

Occasionally service marketers will refer to eight Ps; comprising the 7 Ps plus performance.

In mathematics, computer science and operations research, mathematical optimization, also spelled mathematical optimisation (alternatively named mathematical programming or simply optimization or optimisation), is the selection of a best element (with regard to some criterion) from some set of available alternatives.

Holism (from Greek holos "all, whole, entire") is the idea that systems (physical, biological, chemical, social, economic, mental, linguistic, etc) and their properties should be viewed as wholes, not just as a collection of parts.

This often includes the view that systems function as wholes and that their functioning cannot be fully understood solely in terms of their component parts.

In mathematics and computer science, an algorithm is a self-contained sequence of actions to be performed.

Algorithms can perform calculation, data processing and automated reasoning tasks.

Bias is an inclination or outlook to present or hold a partial perspective, often accompanied by a refusal to consider the possible merits of alternative points of view.

Biases can be learned implicitly within cultural contexts.

People may develop biases toward or against an individual, an ethnic group, a nation, a religion, a social class, a political party, theoretical paradigms and ideologies within academic domains, or a species.

Biased means one-sided, lacking a neutral viewpoint, or not having an open mind.

Bias can come in many forms and is related to prejudice and intuition.