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Whois & Analysis for adition.com

Oct 29, 2019 11:36 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
Virtual Minds AG
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
DE
• Country Code
DE
• Phone Number
REDACTED FOR PRIVACY ext: REDACTED FOR PRIVACY
• Domain Registrar
Desktop screen Desktop screenshot for adition.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Advertising
• Online since
• Age
22 years, 5 months, 21 days
• Alexa Rank
#123.041, adition.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 2, 2020.
Title Tag
Programmatic Advertising Solutions | ADITION technologies AG
Length: 60 (recommended: 10 to 70)
Meta Description
ADITION technologies ist der führende europäische Anbieter hochwertiger Technologie­lösungen für Programmatic Advertising über alle Kanäle aus einer zentralen Enterprise-Plattform heraus. Zu unseren Produktlösungen zählen DSP, SSP, DMP, Adverving & Targeting, Video & Creative, Attribution & Automation.
Length: 324 (recommended: 50 to 160)
Google preview
Desktop Version

Programmatic Advertising Solutions | ADITION technologies AG

https://adition.com

ADITION technologies ist der führende europäische Anbieter hochwertiger Technologie­lösungen für Programmatic Advertising über alle Kanäle aus einer zentralen Enterp...

Mobile Version

https://adition.com

Programmatic Advertising Solutions | ADITION technologies AG

ADITION technologies ist der führende europäische Anbieter hochwertiger Technologie­lösungen für Programmatic Advertising über all...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by adition.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Programmatic Advertising Confidence: 86% Arrow up

Programmatic Advertising oder Programmatische Werbung ist ein Begriff aus dem Online-Marketing.

Er bezeichnet den vollautomatischen und individualisierten Ein- und Verkauf von Werbeflächen in Echtzeit.

Dabei werden auf Basis der vorliegenden Nutzerdaten gezielt auf den Nutzer zugeschnittene Werbebanner ausgeliefert.

Die Individualisierung der Werbeflächen geschieht dabei über einen Auktionsprozess, bei dem, nach der Überprüfung der Nutzerrelevanz für die Kampagne des Werbetreibenden, der Höchstbietende den Zuschlag erhält und den Werbebanner aussteuern darf.

Dieser Prozess dauert üblicherweise nur wenige Millisekunden.

Der Begriff Programmatic Advertising wird fälschlicherweise häufig als Synonym für den Begriff Real Time Bidding verwendet, welches lediglich den Auktionsteil beschreibt.

Digitaler Signalprozessor Confidence: 77% Arrow up

Ein digitaler Signalprozessor (engl.

digital signal processor, DSP) dient der kontinuierlichen Bearbeitung von digitalen Signalen (z.

B.

Audio- oder Videosignale) durch die digitale Signalverarbeitung.

Zur Verarbeitung von analogen Signalen wird der DSP in Verbindung mit Analog-Digital-Umsetzern und Digital-Analog-Umsetzern eingesetzt.

Dimethylphthalat Confidence: 65% Arrow

WEBSITE SPEED

adition.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.5s

This domain loads at the median speed of 0.5 seconds.

Speed Percentile

95%

adition.com is faster than approximately 95 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #123.041 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • adition.com daily visitors distribution - Total: 1 country
  • Flag for GermanyGermany (90.4%)
  • Flaf icon for other countryOthers (9.6%)

Traffic country ranks

Country Rank
Flag for GermanyGermany #3.380

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How adition.com looks like on a mobile device such as an iPhone.

Tablet
How adition.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 23% #a0c040
  • 18% #ffffff
  • 15% #b0d050
  • 14% #f0f0d0
  • 8% #e0f0c0
  • 7% #d0e0a0
  • 3% #809020
  • 3% #fffff0
  • 3% #a0c020
  • 2% #f0f0f0
  • 2% #e0e0e0
  • 2% #c0d090

Text/code ratio

adition.com's text/code ratio is 2.94%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.94%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 19
  • <H3> 12
  • <H4> 5
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Der full stack für das effiziente management ıhres digitalen werbegeschäfts und ıhrer programmatic advertising kampagnen: alle kanäle, alle screens, sell side, buy side & mixed
<H2>
2nd level heading
Programmatic advertising ecosystem
Demand-side (dsp)
Video & creative
Adserving & targeting
Attribution & automation
<H3>
3rd level heading
Die beste lösung für den program- matischen media-einkauf
Brand-awareness mit rich-media & video erhöhen
Unterstützung aller anforderungen digitaler werbeformate
ıntelligente optimierung ıhrer online-marketing-kampagnen
Daten- gesteuerte online-werbung auf allen screens
<H4>
4th level heading
Adıtıon technologies ag
Produktlösungen
Unternehmen
Aktuelles
Datenschutz
Alt attributes Arrow up

We found 22 images on this website.
6 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on adition.com https://www.adition.com/wp-content/uploads/320x150_bah_logo_transparent_0001_00_0_-320x150.png 1
- data:image/svg xml,<svg xmlns=http://www.w3.org/2000/svg width=340 height=150 viewBox=0 0 340 150... 4
Image with missing alt attribute found on adition.com https://www.adition.com/wp-content/uploads/ppt_perspective_mockup_v2.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on adition.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 198
  • Likes 11
  • Shares 186
  • Comments 1

DOMAIN REGISTRAR

Domain Registrar PSI-USA, INC. DBA DOMAIN ROBOT
Registration Date 05/30/2002 22 years, 5 months, 21 days ago
Last Modified 05/31/2019 5 years, 5 months, 20 days ago
Expiration Date 05/30/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.anyns.de 162.159.24.4 Flag for United StatesUnited States
ns2.anyns.de 162.159.25.4 Flag for United StatesUnited States
ns3.anyns.de 162.159.26.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • VSE NET GmbH
  • IP Address
  • 212.88.144.39
  • Country
  • Flag for GermanyGermany
  • Region
  • Saarland , Spiesen-Elversberg
  • Latitude and Longitude
  • 49.3155 : 7.1604
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