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Whois & Analysis for adlightning.com

Jan 17, 2020 9:43 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
On behalf of adlightning.com owner
• Organization
Whois Privacy Service
• Address
P.O. Box 81226
• City
Seattle
• Zip Code
98108-1226
• State
WA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for adlightning.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Advertising
• Online since
December 8, 2015 Explore Wayback Machine
• Age
8 years, 11 months, 2 days
• Alexa Rank
#166.570, adlightning.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on September 19, 2020.
Title Tag
Ad Lightning | Ad Lightning
Length: 27 (recommended: 10 to 70)
Meta Description
Eliminating bad ads and maximizing revenue for publishers and ad platforms.
Length: 75 (recommended: 50 to 160)
Google preview
Desktop Version

Ad Lightning | Ad Lightning

https://adlightning.com

Eliminating bad ads and maximizing revenue for publishers and ad platforms.

Mobile Version

https://adlightning.com

Ad Lightning | Ad Lightning

Eliminating bad ads and maximizing revenue for publishers and ad platforms.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots index, follow

WEBSITE SPEED

adlightning.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

55%

adlightning.com is faster than approximately 55 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #166.570 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • adlightning.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (83.3%)
  • Flag for IsraelIsrael (4.9%)
  • Flaf icon for other countryOthers (11.8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #37.209
Flag for IsraelIsrael #17.163

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How adlightning.com looks like on a mobile device such as an iPhone.

Tablet
How adlightning.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 79% #ffffff
  • 11% #f0f0f0
  • 5% #e0e0f0
  • 2% #f0f0ff
  • 1% #f0ffff
  • 0% #8070f0
  • 0% #fff0ff
  • 0% #505070
  • 0% #fffff0
  • 0% #707090
  • 0% #c0b0f0
  • 0% #90a0b0

Text/code ratio

adlightning.com's text/code ratio is 6.18%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.18%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 21
  • <H2> 5
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Thanks! (2)
Ad quality report
Get started
The industry's most comprehensive ad quality solution.
At any given moment, more than 28% of all ads on the ınternet are bad.
<H2>
2nd level heading
Ad lightning gives publishers and ad exchanges the tools they need to not just monitor and audit their programmatic ads, but to identify the source & block the bad ones—setting a new standard for accountability & protection that our industry desperately needs.
Our technology combines patent pending synthetic audiences with live log-level user data to watch your ad inventory around-the-clock, looking for bad ads, suspicious behaviors and compliance violations.
Whether it's real-time automated alerts & reports or proactive ad blocking, ad lightning's comprehensive ad quality tools track bad ads to the source and block the ones that don't belong on your site.
Our data and analytics empower clients to enhance their ecosystem partnerships. ongoing trend analysis provides new ways to assess traffic quality, while page performance insights help maximize roı. how much are you leaving on the table?
We can integrate data directly from your ad server or push data to third party tools already in your tech stack. no complicated integration means it's easier to get started.
<H3>
3rd level heading
We will contact you shortly. (2)
Please fill out the following. (2)
Alt attributes Arrow up

We found 16 images on this website.
16 ALT attributes are missing on your image tags. The issue affects 13 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 16 images on adlightning.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 505
  • Likes 3
  • Shares 502
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar AMAZON REGISTRAR, INC.
Registration Date 12/08/2015 8 years, 11 months, 2 days ago
Last Modified 11/05/2019 5 years ago
Expiration Date 12/08/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1166.awsdns-17.org 205.251.196.142 Flag for United StatesUnited States
ns-1856.awsdns-40.co.uk 205.251.199.64 Flag for United StatesUnited States
ns-187.awsdns-23.com 205.251.192.187 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.21.203.217
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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