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Whois & Analysis for traversedlp.com

Oct 30, 2019 9:05 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for traversedlp.com
45

6 criteria passed
5 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Advertising
• Online since
October 6, 2015 Explore Wayback Machine
• Age
9 years, 2 months, 8 days

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TECHNICAL SEO & SECURITY

Redirection
traversedlp.com redirects to http://traversedata.com
SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Traverse - Customer Identity Resolution for Email Marketers
Length: 59 (recommended: 10 to 70)
Meta Description
Traverse leverages data and the power of the email channel to generate new customers for marketers and incremental revenue for publishers.
Length: 138 (recommended: 50 to 160)
Google preview
Desktop Version

Traverse - Customer Identity Resolution for Email Marketers

http://traversedlp.com

Traverse leverages data and the power of the email channel to generate new customers for marketers and incremental revenue for publishers.

Mobile Version

http://traversedlp.com

Traverse - Customer Identity Resolution for Email Marketers

Traverse leverages data and the power of the email channel to generate new customers for marketers and incremental revenue for pub...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by traversedlp.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Record linkage Confidence: 86% Arrow up

Record linkage (RL) refers to the task of finding records in a data set that refer to the same entity across different data sources (e.g., data files, books, websites, databases).

Record linkage is necessary when joining data sets based on entities that may or may not share a common identifier (e.g., database key, URI, National identification number), as may be the case due to differences in record shape, storage location, and/or curator style or preference.

A data set that has undergone RL-oriented reconciliation may be referred to as being cross-linked.

Email Confidence: 75% Arrow up

Electronic mail, or email, is a method of exchanging digital messages between people using digital devices such as computers and mobile phones.

Email first entered substantial use in the 1960s and by the mid-1970s had taken the form now recognized as email.

Email operates across computer networks, which today is primarily the Internet.

Some early email systems required the author and the recipient to both be online at the same time, in common with instant messaging.

Today's email systems are based on a store-and-forward model.

Email servers accept, forward, deliver, and store messages.

Neither the users nor their computers are required to be online simultaneously; they need to connect only briefly, typically to a mail server or a webmail interface, for as long as it takes to send or receive messages.

Marketing Confidence: 72% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Distribution (business) Confidence: 71% Arrow up

Distribution (or place) is one of the four elements of the marketing mix.

Distribution is the process of making a product or service available for the consumer or business user that needs it.

This can be done directly by the producer or service provider, or using indirect channels with intermediaries.

Customer Confidence: 69% Arrow up

In sales, commerce and economics, a customer (sometimes known as a , buyer, or purchaser) is the recipient of a good, service, product or an idea - obtained from a seller, vendor, or supplier via a financial transaction or exchange for money or some other valuable consideration.

An ultimate etymology of "client" may imply someone merely to do business, whereas a purchaser procures goods or services on occasion but a customer customarily or habitually engages in transactions (historically: the collection of tolls or taxes - see ).

Such distinctions have no contemporary semantic weight.

WEBSITE SPEED

traversedlp.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How traversedlp.com looks like on a mobile device such as an iPhone.

Tablet
How traversedlp.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 17% #102050
  • 14% #ffffff
  • 14% #c0d0b0
  • 9% #a0b0a0
  • 9% #101000
  • 7% #b0c0b0
  • 6% #d0e0c0
  • 5% #f0f0f0
  • 3% #506070
  • 3% #ffe0c0
  • 3% #101010
  • 2% #607070

Text/code ratio

traversedlp.com's text/code ratio is 4.23%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.23%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 3
  • <H3> 9
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Traverse enables email marketers to go beyond their active list.
Access tools you need to identify and engage with your customers and prospects.
Generate incremental revenue and increase subscriber engagement.
<H2>
2nd level heading
Marketer solutions
Publisher solutions
Contact us.
<H3>
3rd level heading
Marketers:
Publishers:
Email reactivation
Email retargeting (2)
Set up a free trial with traverse.
Alt attributes Arrow up

We found 5 images on this website.
4 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on traversedlp.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 10/06/2015 9 years, 2 months, 8 days ago
Last Modified 10/07/2019 5 years, 2 months, 6 days ago
Expiration Date 10/06/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-1147.awsdns-15.org 205.251.196.123 Flag for United StatesUnited States
ns-1903.awsdns-45.co.uk 205.251.199.111 Flag for United StatesUnited States
ns-178.awsdns-22.com 205.251.192.178 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.216.171.82
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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