Whois & Analysis for admeld.com

DoubleClick is a subsidiary of Google which develops and provides Internet ad serving services.

Its clients include agencies, marketers (Universal McCann, AKQA etc) and publishers who serve customers like Microsoft, General Motors, Coca-Cola, Motorola, L'Oréal, Palm, Inc., Apple Inc., Visa USA, Nike, Carlsberg among others.

DoubleClick's headquarters is in New York City, United States.

DoubleClick was founded in 1996 by Kevin O'Connor and Dwight Merriman.

It was formerly listed as "DCLK" on the NASDAQ, and was purchased by private equity firms Hellman & Friedman and JMI Equity in July 2005.

In March 2008, Google acquired DoubleClick for US$3.1 billion.

An ad exchange is a technology platform that facilitates the buying and selling of media advertising inventory from multiple ad networks.

Prices for the inventory are determined through bidding.

The approach is technology-driven as opposed to the historical approach of negotiating price on media inventory.

This represents a field beyond ad networks as defined by the Interactive Advertising Bureau (IAB), and by advertising trade publications such as Advertising Age.

Google is an American multinational technology company specializing in Internet-related services and products.

These include online advertising technologies, search, cloud computing, software, and hardware.

Technology ("science of craft", from Greek, techne, "art, skill, cunning of hand"; and) is the collection of techniques, skills, s and processes used in the production of goods or services or in the accomplishment of objectives, such as scientific investigation.

Technology can be the knowledge of techniques, processes, and the like, or it can be embedded in machines which can be operated without detailed knowledge of their workings.