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Whois & Analysis for advent.com

Dec 27, 2019 4:02 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Advent Software Inc
• Organization
Advent Software Inc
• Address
600 TOWNSEND ST
• City
SAN FRANCISCO
• Zip Code
94103-4945
• State
CA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for advent.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Advent Software Inc See more
• Category
Personal Finance  >  Investing
• Online since
• Age
31 years, 8 months, 13 days
• Alexa Rank
#252.620, advent.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

Redirection
advent.com redirects to https://blackdiamond.advent.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on April 21, 2020.
Title Tag
Portfolio Management Software | Black Diamond
Length: 45 (recommended: 10 to 70)
Meta Description
The Black Diamond Platform is an award-winning portfolio management system and client reporting solution for financial advisors and wealth managers.
Length: 148 (recommended: 50 to 160)
Google preview
Desktop Version

Portfolio Management Software | Black Diamond

https://advent.com

The Black Diamond Platform is an award-winning portfolio management system and client reporting solution for financial advisors and wealth managers.

Mobile Version

https://advent.com

Portfolio Management Software | Black Diamond

The Black Diamond Platform is an award-winning portfolio management system and client reporting solution for financial advisors an...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots index,follow,noodp
author SS&C Black Diamond

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by advent.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Investment management Confidence: 73% Arrow up

Investment management is the professional asset management of various securities (shares, bonds and other securities) and other assets (e.g., real estate) in order to meet specified investment goals for the benefit of the investors.

Investors may be institutions (insurance companies, pension funds, corporations, charities, educational establishments etc) or private investors (both directly via investment contracts and more commonly via collective investment schemes e.g. mutual funds or exchange-traded funds).

Black Diamond Equipment Confidence: 71% Arrow up

Black Diamond Equipment is a manufacturer of equipment for climbing, skiing and mountain sports, based in Utah, USA.

The company also has global offices in Reinach BL, Switzerland and Zhuhai, China.

The company is owned by Black Diamond, Inc., a parent company formerly known as Clarus Corporation, which also owns Pieps and owned POC Sports.

Financial statement Confidence: 70% Arrow up

Financial statements (or financial report) is a formal record of the financial activities and position of a business, person, or other entity.

Management Confidence: 70% Arrow up

Management (or managing) is the administration of an organization, whether it be a business, a not-for-profit organization, or government body.

Management includes the activities of setting the strategy of an organization and coordinating the efforts of its employees or volunteers to accomplish its objectives through the application of available resources, such as financial, natural, technological, and human resources.

The term "management" may also refer to the people who manage an organization.

Financial adviser Confidence: 67% Arrow

WEBSITE SPEED

advent.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.8s

This domain loads at the median speed of 0.8 seconds.

Speed Percentile

86%

advent.com is faster than approximately 86 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #252.620 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • advent.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (78.7%)
  • Flaf icon for other countryOthers (21.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #82.050

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How advent.com looks like on a mobile device such as an iPhone.

Tablet
How advent.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 66% #303030
  • 10% #507090
  • 5% #80a0b0
  • 3% #90b0c0
  • 3% #608090
  • 2% #7090b0
  • 2% #606060
  • 2% #c0d0e0
  • 1% #90c0d0
  • 1% #80b0d0
  • 1% #a0a0a0
  • 1% #d0e0e0

Text/code ratio

advent.com's text/code ratio is 8.14%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.14%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 4
  • <H2> 5
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Black diamond® wealth platform
ıntroducing: rebalancer
Home to your client's financial journey
Experience the new black diamond.
<H2>
2nd level heading
Manage your client’s complete wealth picture with our purposeful suite of tools and best-of-breed integrations.
Strengthen your connections with both clients and prospects by leveraging our innovative and intuitive technology.
Award-winning solution trusted by over 1,400 advisory firms
More than 1,400 firms use the black diamond wealth platform, including advisors, wealth managers, ıbds, rbds, and aggregators.
Awards
Alt attributes Arrow up

We found 26 images on this website.
25 ALT attributes are missing on your image tags. The issue affects 21 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on advent.com /images/bd-logo-vertical-white-new.png 1
Image with missing alt attribute found on advent.com /images/bd-microsite-down-arrow-teal-32.png 5
Image with missing alt attribute found on advent.com /images/bd-microsite-down-arrow-white-32.png 1
Image with missing alt attribute found on advent.com https://cdn.advent.com/cms/blackDiamond/1040/bdsite-homepage-slide6-logo-advisornet.png 1
Image with missing alt attribute found on advent.com https://cdn.advent.com/cms/blackDiamond/1219/bdsite-homepage-slide6-logo-baker-avenue6.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 25 images on advent.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 202
  • Likes 74
  • Shares 95
  • Comments 33

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 04/02/1993 31 years, 8 months, 13 days ago
Last Modified 08/16/2019 5 years, 3 months, 27 days ago
Expiration Date 04/03/2020 Expired
Nameservers Arrow up
Host IP Address Country
pdns1.ultradns.net 204.74.108.1 Flag for United StatesUnited States
pdns2.ultradns.net 204.74.109.1 Flag for United StatesUnited States
pdns3.ultradns.org 199.7.68.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Advent Software
  • IP Address
  • 216.10.146.34
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Jose
  • Latitude and Longitude
  • 37.3394 : -121.895
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