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SEO Report for adventures.is

November 23, 2019 9:14 AM
Desktop screen Desktop screenshot for adventures.is

SEO SCORE

Favicon for adventures.isadventures.is
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Travel
• Online since
February 22, 2006 (explore Wayback Machine)
• Age
14 years, 6 days
• Alexa Rank
#227.991, adventures.is is in the world's top 1 million websites

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by CloudFlare, Inc. is valid from April 9, 2019 to April 9, 2020.
Title Tag
Arctic Adventures - Iceland Tours & Adventure Holidays
Length: 58 (recommended: 10 to 70)
Meta Description
Arctic Adventures is an adventure tour operator based in Iceland offering various activity tours around Iceland. Established in 1983, we specialize in hiking, rafting, snorkeling, snowmobiling and much more. We are a local Icelandic tour operator and operate most of our own tours & have over 100 tours available.
Length: 317 (recommended: 50 to 160)
Google preview
Desktop Version

Arctic Adventures - Iceland Tours & Adventure Holidays

https://adventures.is

Arctic Adventures is an adventure tour operator based in Iceland offering various activity tours around Iceland. Established in 1983, we specialize in hiking, raftin...

Mobile Version

Favicon for adventures.is https://adventures.is

Arctic Adventures - Iceland Tours & Adventure Holidays

Arctic Adventures is an adventure tour operator based in Iceland offering various activity tours around Iceland. Established in 19...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by adventures.is.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Iceland Confidence: 86% Arrow up

Iceland is a Nordic island country in the North Atlantic Ocean.

It has a population of and an area of, making it the most sparsely populated country in Europe.

The capital and largest city is Reykjavík.

Reykjavík and the surrounding areas in the southwest of the country are home to over two-thirds of the population.

Iceland is volcanically and geologically active.

The interior consists of a plateau characterised by sand and lava fields, mountains and glaciers, while many glacial rivers flow to the sea through the lowlands.

Iceland is warmed by the Gulf Stream and has a temperate climate, despite a high latitude just outside the Arctic Circle.

Its high latitude and marine influence still keeps summers chilly, with most of the archipelago having a tundra climate.

Tour operator Confidence: 75% Arrow up

A tour operator typically combines tour and travel components to create a package holiday.

They advertise and produce brochures to promote their products, holidays and itineraries.

Rafting Confidence: 73% Arrow up

Rafting and white water rafting are recreational outdoor activities which use an inflatable raft to navigate a river or other body of water.

This is often done on whitewater or different degrees of rough water, and generally represents a new and challenging environment for participants.

Dealing with risk and the need for teamwork is often a part of the experience.

The development of this activity as a leisure sport has become popular since the mid-1970s, evolving from individuals paddling rafts with double-bladed paddles to multi-person rafts propelled by single-bladed paddles and steered by a tour guide at the stern.

It is considered an extreme sport, and can be fatal.

The International Rafting Federation, often referred to as the IRF, is the worldwide body which oversees all aspects of the sport.

Hiking Confidence: 71% Arrow up

Hiking is the preferred term, in Canada and the United States, for a long, vigorous walk, usually on trails (footpaths), in the countryside, while the word walking is used for shorter, particularly urban walks.

On the other hand, in the United Kingdom, and the Republic of Ireland, the word "walking" is acceptable to describe all forms of walking, whether it is a walk in the park or backpacking in the Alps.

The word hiking is also often used in the UK, along with rambling (a slightly old-fashioned term), hillwalking, and fell walking (a term mostly used for hillwalking in northern England).

The term "bushwalking" is endemic to Australia, having been adopted by the Sydney Bush Walkers club in 1927.

In New Zealand a long, vigorous walk or hike is called tramping.

It is a popular activity with numerous worldwide, and studies suggest that all forms of walking have health benefits.

Arctic Confidence: 68% Arrow up

The Arctic (or) is a polar region located at the northernmost part of Earth.

The Arctic consists of the Arctic Ocean, adjacent seas, and parts of Alaska (United States), Canada, Finland, Greenland (Denmark), Iceland, Norway, Russia and Sweden.

Land within the Arctic region has seasonally varying snow and ice cover, with predominantly treeless permafrost-containing tundra.

Arctic seas contain seasonal sea ice in many places.

WEBSITE SPEED

adventures.is website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.2s

This domain loads at the median speed of 3.2 seconds.

Speed Percentile

22%

adventures.is is faster than approximately 22 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #227.991 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for adventures.is

Daily visitors by country

  • adventures.is daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (22.4%)
  • Flag for IndiaIndia (6.8%)
  • Flag for Russian FederationRussian Federation (4.7%)
  • Flaf icon for other countryOthers (66.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #143.598
Flag for IndiaIndia #190.443
Flag for Russian FederationRussian Federation #120.613

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How adventures.is looks like on a mobile device such as an iPhone.

Tablet
How adventures.is looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 26% #000000
  • 18% #ffffff
  • 11% #101010
  • 10% #005070
  • 4% #d0e0f0
  • 4% #f0f0f0
  • 3% #109080
  • 2% #203040
  • 2% #f0ffff
  • 2% #0060a0
  • 2% #001020
  • 1% #00a070

Text/code ratio

adventures.is's text/code ratio is 12.11%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 12.11%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 8
  • <H3> 14
  • <H4> 78
  • <H5> 6
  • <H6> 0
<H1>
Top level heading
ıceland tours & adventure holidays
<H2>
2nd level heading
Small groups - big adventures
Self drive tours
Multiday adventures
Tours & vacation packages in ıceland
Private tours
<H3>
3rd level heading
Popular day tours
Popular multı-day tours
Recommended
Accommodation & rental car ıncluded
Accommodation ıncluded
<H4>

For a better readability, only the first 20 <H4> tags are shown below.

4th level heading
ınto the glacier
ınto the blue (2)
Katla ıce cave tour under the volcano
Magical auroras – northern lights tour
Glacier snowmobile & ıce cave tour
<H5>
5th level heading
Make more out of your holiday
Arctic adventures
Our tours
For travelers
Contacts
Alt attributes Arrow up

We found 115 images on this website.
24 ALT attributes are missing on your image tags. The issue affects 18 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on adventures.is https://www.facebook.com/tr?id=188020028227455&ev=PageView&noscript=1 1
Image with missing alt attribute found on adventures.is https://ct.pinterest.com/v3/?tid=2613783679650&event=init&noscript=1 1
Image with missing alt attribute found on adventures.is https://images.adventures.is/assets/uploads/2019/09/30120836/Stokksnes-Northern-Lights-Green-Reflect... 1
Image with missing alt attribute found on adventures.is https://images.adventures.is/assets/uploads/2019/09/30121444/glacier-ice-cave-katla-2000x500.jpg 1
Image with missing alt attribute found on adventures.is https://images.adventures.is/assets/uploads/2019/09/30121045/jokulsarlon-glacier-lagoon-happy-girl-s... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 24 images on adventures.is. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.290
  • Likes 2.286
  • Shares 4.414
  • Comments 590
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 02/22/2006 14 years, 6 days ago
Expiration Date 02/22/2020 Expired
Nameservers Arrow up
Host IP Address Country
kirk.ns.cloudflare.com 173.245.59.192 Flag for United StatesUnited States
rose.ns.cloudflare.com 173.245.58.141 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.108.54
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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