Whois & Analysis for adverto.co

Employer brand is the term commonly used to describe an organization's reputation as an employer, and its value proposition to its employees, as opposed to its more general corporate brand reputation and value proposition to customers.

The term was first used in the early 1990s, and has since become widely adopted by the global management community.

Minchington describes your employer brand as "the image of your organisation as a 'great place to work' in the mind of current employees and key stakeholders in the external market (active and passive candidates, clients, customers and other key stakeholders).

The art and science of employer branding is therefore concerned with the attraction, engagement and retention initiatives targeted at enhancing your company's.

Talent management refers to the anticipation of required human capital for an organization and the planning to meet those needs.

The field increased in popularity after McKinsey's 1997 research and the 2001 book on The War for Talent.

Employee engagement is a property of the relationship between an organization and its employees.

An "engaged employee" is defined as one who is fully absorbed by and enthusiastic about their work and so takes positive action to further the organization's reputation and interests.

A corporation is a company or group of people authorized to act as a single entity (legally a person) and recognized as such in law.

Early incorporated entities were established by charter (i.e. by an ad hoc act granted by a monarch or passed by a parliament or legislature).

Most jurisdictions now allow the creation of new corporations through registration.