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SEO Report for aia.org

November 29, 2019 1:12 PM
Desktop screen Desktop screenshot for aia.org

SEO SCORE

Favicon for aia.orgaia.org
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Real Estate  >  Architects
• Online since
November 14, 1991 (explore Wayback Machine)
• Age
28 years, 8 months, 29 days
• Alexa Rank
#82.735, aia.org is in the world's top 100.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from August 15, 2019 to September 17, 2021.
Title Tag
AIA
Length: 3 (recommended: 10 to 70)
Meta Description
The AIA is the voice of the architectural profession and a resource for its members in service to society.
Length: 106 (recommended: 50 to 160)
Google preview
Desktop Version

AIA

https://aia.org

The AIA is the voice of the architectural profession and a resource for its members in service to society.

Mobile Version

Favicon for aia.org https://aia.org

AIA

The AIA is the voice of the architectural profession and a resource for its members in service to society.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0, minimal-ui

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by aia.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Profession Confidence: 71% Arrow up

A profession is a vocation founded upon specialized educational training, the purpose of which is to supply disinterested objective counsel and service to others, for a direct and definite compensation, wholly apart from expectation of other business gain.

The term is a truncation of the term "liberal profession", which is, in turn, an Anglicization of the French term "profession libérale".

Originally borrowed by English users in the 19th century, it has been re-borrowed by international users from the late 20th, though the (upper-middle) class overtones of the term do not seem to survive retranslation: "liberal professions" are, according to the European Union's Directive on Recognition of Professional Qualifications (2005/36/EC) "those practiced on the basis of relevant professional qualifications in a personal, responsible and professionally independent capacity by those providing intellectual and conceptual services in the interest of the client and the public".

Society Confidence: 70% Arrow up

A society is a group of people involved in persistent social interaction, or a large social grouping sharing the same geographical or social territory, typically subject to the same political authority and dominant cultural expectations.

Societies are characterized by patterns of relationships (social relations) between individuals who share a distinctive culture and institutions; a given society may be described as the sum total of such relationships among its constituent members.

In the social sciences, a larger society often evinces stratification or dominance patterns in subgroups.

Social group Confidence: 69% Arrow up

In the social sciences, a social group has been defined as two or more people who interact with one another, share similar characteristics, and collectively have a sense of unity.

Other theorists disagree however, and are wary of definitions which stress the importance of interdependence or objective similarity.

Instead, researchers within the social identity tradition generally define it as "a group is defined in terms of those who identify themselves as members of the group".

Regardless, social groups come in a myriad of sizes and varieties.

For example, a society can be viewed as a large social group.

American Institute of Architects Confidence: 68% Arrow up

The American Institute of Architects (AIA) is a professional organization for architects in the United States.

Headquartered in Washington, D.C., the AIA offers education, government advocacy, community redevelopment, and public outreach to support the architecture profession and improve its public image, including through public tours, such as the AIA Los Angeles chapter's Home Tour featuring residences designed by David Randall Hertz in Venice, California and others.

The AIA also works with other members of the design and construction team to help coordinate the building industry.

Resource Confidence: 68% Arrow

WEBSITE SPEED

aia.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

69%

aia.org is faster than approximately 69 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #82.735 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for aia.org

Daily visitors by country

  • aia.org daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (84.0%)
  • Flag for IndiaIndia (7.3%)
  • Flaf icon for other countryOthers (8.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #18.274
Flag for IndiaIndia #123.038
Flag for TurkeyTurkey #109.176

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How aia.org looks like on a mobile device such as an iPhone.

Tablet
How aia.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 37% #606050
  • 22% #f0f0f0
  • 12% #808080
  • 10% #505040
  • 4% #706060
  • 4% #ff4030
  • 2% #ffffff
  • 2% #f04030
  • 2% #001010
  • 1% #c0c0d0
  • 1% #d0e0f0
  • 1% #c06060

Text/code ratio

aia.org's text/code ratio is 0.67%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.67%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 15
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Design for aging review awards, 15th edition
Three firm leaders describe how to survive an economic downturn
Economy
Preventing staff turnover at architecture firms comes down to these three things
Making space for the lgbtqıa+ community
Alt attributes Arrow up

We found 4 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on aia.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.505
  • Likes 614
  • Shares 1.786
  • Comments 105
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 11/14/1991 28 years, 8 months, 29 days ago
Last Modified 08/05/2019 1 year, 5 days ago
Nameservers Arrow up
Host IP Address Country
ns29.worldnic.com 207.204.40.115 Flag for United StatesUnited States
ns30.worldnic.com 207.204.21.115 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 54.158.1.177
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

REAL ESTATE > ARCHITECTS COMPETITORS IN UNITED STATES

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