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SEO Report for americantheatre.org

December 26, 2019 2:22 PM
Desktop screen Desktop screenshot for americantheatre.org
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
News / Weather / Information
• Online since
February 22, 1996 (explore Wayback Machine)
• Age
24 years, 5 months, 17 days
• Alexa Rank
#363.304, americantheatre.org is in the world's top 1 million websites

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 11, 2020.
Title Tag
AMERICAN THEATRE | The national magazine for the American not-for-profit theatre
Length: 80 (recommended: 10 to 70)
Meta Description
American Theatre provides news, features, artist interviews, and editorials about theatre in the US and abroad.
Length: 111 (recommended: 50 to 160)
Google preview
Desktop Version

AMERICAN THEATRE | The national magazine for the American not-for-prof...

https://americantheatre.org

American Theatre provides news, features, artist interviews, and editorials about theatre in the US and abroad.

Mobile Version

Favicon for americantheatre.org https://americantheatre.org

AMERICAN THEATRE | The national magazine for the American not-for-prof...

American Theatre provides news, features, artist interviews, and editorials about theatre in the US and abroad.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport user-scalable=yes, width=device-width, initial-scale=1.0, minimum-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by americantheatre.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Magazine Confidence: 70% Arrow up

A magazine is a publication, usually a periodical publication, which is printed or electronically published (sometimes referred to as an online magazine).

Magazines are generally published on a regular schedule and contain a variety of content.

They are generally financed by advertising, by a purchase price, by prepaid subscriptions, or a combination of the three.

At its root, the word "magazine" refers to a collection or storage location.

In the case of written publication, it is a collection of written articles.

This explains why magazine publications share the word root with gunpowder magazines, artillery magazines, firearms magazines, and, in French, retail stores such as department stores.

Editorial Confidence: 70% Arrow up

An editorial, leading article (US) or leader (UK), is an often-unsigned opinion piece written by the senior editorial staff or publisher of a newspaper, magazine, or any other written document.

Editorials may be supposed to reflect the opinion of the periodical.

Australian and major United States newspapers, such as The New York Times and The Boston Globe, often classify editorials under the heading "opinion".

Interview Confidence: 69% Arrow up

An interview is a conversation where questions are asked and answers are given.

In common parlance, the word "interview" refers to a one-on-one conversation with one person acting in the role of the interviewer and the other in the role of the interviewee.

The interviewer asks questions, the interviewee responds, with participants taking turns talking.

Interviews usually involve a transfer of information from interviewee to interviewer, which is usually the primary purpose of the interview, although information transfers can happen in both directions simultaneously.

One can contrast an interview which involves bi-directional communication with a one-way flow of information, such as a speech or oration.

News Confidence: 69% Arrow up

News is information about current events.

Journalists provide news through many different media, based on word of mouth, printing, postal systems, broadcasting, electronic communication, and also on their own testimony, as witnesses of relevant events.

Nonprofit organization Confidence: 69% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.

WEBSITE SPEED

americantheatre.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

10.3s

This domain loads at the median speed of 10.3 seconds.

Speed Percentile

1%

americantheatre.org is faster than approximately 1 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #363.304 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for americantheatre.org

Daily visitors by country

  • americantheatre.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (85.9%)
  • Flaf icon for other countryOthers (14.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #84.788

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How americantheatre.org looks like on a mobile device such as an iPhone.

Tablet
How americantheatre.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 34% #ffffff
  • 20% #f0f0f0
  • 8% #b0a090
  • 7% #201010
  • 4% #302020
  • 4% #f05020
  • 2% #a09080
  • 2% #403030
  • 2% #e05030
  • 2% #fff0f0
  • 2% #fffff0
  • 1% #908070

Text/code ratio

americantheatre.org's text/code ratio is 3.93%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.93%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 39
  • <H2> 3
  • <H3> 5
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>

For a better readability, only the first 20 <H1> tags are shown below.

Top level heading
Amerıcan theatre
Primary menu (2)
The art of the comeback (3)
René auberjonois and the company he kept (4)
Mustapha matura, convivial trailblazer
<H2>
2nd level heading
Adv – leaderboard
The national magazine for the american not-for-profit theatre
Adv – billboard
<H3>
3rd level heading
René auberjonois and the company he kept
Merrimack rep names courtney sale artistic director
Cara mía and teatro dallas awarded 25-year residency
All arts names taylor mac ınaugural artist in residence
Seattle’s book-ıt rep names gus menary artistic director
Alt attributes Arrow up

We found 40 images on this website.
34 ALT attributes are missing on your image tags. The issue affects 19 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on americantheatre.org https://assimediafinal.s3.amazonaws.com/site3807/reseller3337/company45250/user90276/1574690610_Atla... 1
Image with missing alt attribute found on americantheatre.org https://www.americantheatre.org/wp-content/uploads/at_dec19_Ark-Rep-Interior.jpg 3
Image with missing alt attribute found on americantheatre.org https://www.americantheatre.org/wp-content/uploads/a-flea-in-her-ear_mark-taper-forum.jp_.jpg 3
Image with missing alt attribute found on americantheatre.org https://www.americantheatre.org/wp-content/uploads/mustapha-matura.jpg 1
Image with missing alt attribute found on americantheatre.org https://www.americantheatre.org/wp-content/uploads/subtext-logo-1-1000x770.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 34 images on americantheatre.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 701
  • Likes 86
  • Shares 612
  • Comments 3
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 02/22/1996 24 years, 5 months, 17 days ago
Last Modified 03/01/2018 2 years, 5 months, 10 days ago
Nameservers Arrow up
Host IP Address Country
ns1.dnsmadeeasy.com 208.80.124.2 Flag for United StatesUnited States
ns4.dnsmadeeasy.com 208.80.127.2 Flag for United StatesUnited States
ns3.dnsmadeeasy.com 208.80.125.2 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 104.199.123.93
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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