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Whois & Analysis for amplify.com

Dec 4, 2019 10:02 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Amplify Education, Inc.
• Address
55 Washington Street Suite 900,
• City
Brooklyn
• Zip Code
11201
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for amplify.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Amplify Education, Inc. See more
• Category
Business  >  Marketing
• Online since
January 20, 1996 Explore Wayback Machine
• Age
28 years, 10 months
• Alexa Rank
#17.716, amplify.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 17, 2020.
Title Tag
Amplify | Home
Length: 14 (recommended: 10 to 70)
Meta Description
Amplify partners with teachers to make learning rigorous and riveting for every student.
Length: 88 (recommended: 50 to 160)
Google preview
Desktop Version

Amplify | Home

https://amplify.com

Amplify partners with teachers to make learning rigorous and riveting for every student.

Mobile Version

https://amplify.com

Amplify | Home

Amplify partners with teachers to make learning rigorous and riveting for every student.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by amplify.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Learning Confidence: 69% Arrow up

Learning is the act of acquiring new, or modifying and reinforcing existing, knowledge, behaviors, skills, values, or preferences which may lead to a potential change in synthesizing information, depth of the knowledge, attitude or behavior relative to the type and range of experience.

The ability to learn is possessed by humans, animals, plants and some machines.

Progress over time tends to follow a learning curve.

Learning does not happen all at once, but it builds upon and is shaped by previous knowledge.

To that end, learning may be viewed as a process, rather than a collection of factual and procedural knowledge.

Learning produces changes in the organism and the changes produced are relatively permanent.

Student Confidence: 68% Arrow up

or pupil is a learner or someone who attends an educational institution.

In Britain those attending university are termed "students".

In the United States, and more recently also in Britain, the term "student" is applied to both categories.

In its widest use, student is used for anyone who is learning, including mid-career adults who are taking vocational education or returning to university.

When speaking about learning outside an institution, "student" is also used to refer to someone who is learning a topic or who is "a student of" a certain topic or person.

Education Confidence: 68% Arrow

WEBSITE SPEED

amplify.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.8s

This domain loads at the median speed of 0.8 seconds.

Speed Percentile

86%

amplify.com is faster than approximately 86 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #17.716 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • amplify.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (94.0%)
  • Flaf icon for other countryOthers (6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #3.440

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How amplify.com looks like on a mobile device such as an iPhone.

Tablet
How amplify.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 41% #ffffff
  • 25% #f0f0f0
  • 12% #a09080
  • 6% #f0e0e0
  • 6% #f07020
  • 2% #e08040
  • 2% #f0e0c0
  • 2% #fffff0
  • 1% #ff9050
  • 1% #60c090
  • 1% #40b080
  • 0% #70c0a0

Text/code ratio

amplify.com's text/code ratio is 4.87%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.87%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 17
  • <H3> 2
  • <H4> 12
  • <H5> 0
  • <H6> 4
<H1>
Top level heading
Amplify partners with educators to provide captivating, high-quality instruction for every student.
<H2>
2nd level heading
Contact our sales team
Thank you!
Find a representative
Next-generation curriculum and assessment
What teachers say
<H3>
3rd level heading
Amplify announces new board member margaret spellings
All your kids can read and succeed: how mclass addresses dyslexia
<H4>
4th level heading
Programs by grade
Programs by subject
Core curriculum
Supplemental
Assessment and intervention
<H6>
6th level heading
Programs
Company
Contact
Follow
Alt attributes Arrow up

We found 17 images on this website.
16 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on amplify.com https://amplify.com/wp-content/themes/amplify/dist/images/amplify_edreports.png 1
Image with missing alt attribute found on amplify.com https://amplify.com/wp-content/themes/amplify/resources/../dist/images/device.svg 1
Image with missing alt attribute found on amplify.com https://amplify-com-mktg.imgix.net/app/uploads/2018/11/16191355/Amplify_Home-2c-3.png?w=640&blur=200... 1
Image with missing alt attribute found on amplify.com https://amplify-com-mktg.imgix.net/app/uploads/2018/11/16191400/Amplify_Home-2c-1.png?w=640&blur=200... 1
Image with missing alt attribute found on amplify.com https://amplify-com-mktg.imgix.net/app/uploads/2018/11/16191357/Amplify_Home-2c-2.png?w=640&blur=200... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 16 images on amplify.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.330
  • Likes 230
  • Shares 1.002
  • Comments 98

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 01/20/1996 28 years, 10 months ago
Last Modified 12/21/2017 6 years, 11 months ago
Expiration Date 01/21/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1152.awsdns-16.org 205.251.196.128 Flag for United StatesUnited States
ns-525.awsdns-01.net 205.251.194.13 Flag for United StatesUnited States
ns-1755.awsdns-27.co.uk 205.251.198.219 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Google LLC
  • IP Address
  • 130.211.200.55
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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