Whois & Analysis for amwayglobal.com

Amway (short for The "American Way") is an American company specializing in the use of multi-level marketing model to sell a variety of its products, primarily in the health, beauty, and home care markets.

Amway was founded in 1959 by Jay Van Andel and Richard DeVos.

Based in Ada, Michigan, the company along with its sister companies under Alticor reported sales of $9.5 billion for 2015.

Its product lines include home care products, personal care products, jewelry, electronics, Nutrilite dietary supplements, water purifiers, air purifiers, insurance, and cosmetics.

It has several times been subject to investigation in various countries, by institutions such as the United States Federal Trade Commission (FTC), for alleged pyramid scheme related practices.

Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location.

Peddling is the oldest form of direct selling.

Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as well as internet sales.

Some sources have defined direct selling as: "The direct personal presentation, demonstration, and sale of products and services to consumers, usually in their homes or at their jobs.".

A company, abbreviated co., is a legal entity made up of an association of people, be they natural, legal, or a mixture of both, for carrying on a commercial or industrial enterprise.

Company members share a common purpose and unite in order to focus their various talents and organize their collectively available skills or resources to achieve specific, declared goals.

Companies take various forms such as:

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".