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SEO Report for ewg.org

December 19, 2019 9:13 PM
Desktop screen Desktop screenshot for ewg.org

SEO SCORE

Favicon for ewg.orgewg.org
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
News / Weather / Information  >  Home & Garden  >  Environmental Safety
• Online since
March 16, 1995 (explore Wayback Machine)
• Age
25 years, 6 months, 16 days
• Alexa Rank
#22.177, ewg.org is in the world's top 50.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on March 9, 2020.
Title Tag
EWG | Environmental Working Group
Length: 33 (recommended: 10 to 70)
Meta Description
EWG empowers people to live healthier lives in a healthier environment. With breakthrough research and education, we drive consumer choice and civic action.
Length: 156 (recommended: 50 to 160)
Google preview
Desktop Version

EWG | Environmental Working Group

https://ewg.org

EWG empowers people to live healthier lives in a healthier environment. With breakthrough research and education, we drive consumer choice and civic action.

Mobile Version

Favicon for ewg.org https://ewg.org

EWG | Environmental Working Group

EWG empowers people to live healthier lives in a healthier environment. With breakthrough research and education, we drive consume...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ewg.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Environmental Working Group Confidence: 76% Arrow up

The Environmental Working Group (EWG) is an American environmental organization that specializes in research and advocacy in the areas of toxic chemicals, agricultural subsidies, public lands, and corporate accountability.

EWG is a non-profit organization (501(c)(3)) whose mission, according to its website, is "to use the power of public information to protect public health and the environment".

Education Confidence: 63% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

WEBSITE SPEED

ewg.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

76%

ewg.org is faster than approximately 76 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #22.177 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for ewg.org

Daily visitors by country

  • ewg.org daily visitors distribution - Total: 5 countries
  • Flag for IndiaIndia (3.6%)
  • Flag for United States of AmericaUnited States of America (74.4%)
  • Flag for CanadaCanada (4.7%)
  • Flaf icon for other countryOthers (17.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #59.153
Flag for SingaporeSingapore #7.046
Flag for PhilippinesPhilippines #11.690
Flag for United States of AmericaUnited States of America #5.107
Flag for CanadaCanada #11.012

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ewg.org looks like on a mobile device such as an iPhone.

Tablet
How ewg.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 32% #000000
  • 23% #ffffff
  • 8% #405020
  • 6% #f0f0f0
  • 4% #a07010
  • 3% #c08020
  • 3% #403010
  • 2% #906010
  • 2% #504010
  • 2% #605010
  • 1% #d09050
  • 1% #c09070

Text/code ratio

ewg.org's text/code ratio is 3.91%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.91%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 41
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Research
<H2>
2nd level heading
Search form (2)
The latest from ewg (3)
Ewg verıfıed™ clean beauty starter set! (2)
Ewg's skin deep guide to cosmetics (2)
Ewg's 2019 guide to sunscreens (2)
Alt attributes Arrow up

We found 97 images on this website.
57 ALT attributes are missing on your image tags. The issue affects 27 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on ewg.org https://actions.everyaction.com/v1/Track/3BSaSb9KOEmocfBADxbVkQ2 1
Image with missing alt attribute found on ewg.org https://cdn2.ewg.org/sites/default/files/styles/flexslider_full/public/carousel/EWGV_Holiday-2019_HP... 1
Image with missing alt attribute found on ewg.org https://cdn3.ewg.org/sites/default/files/mobile-carousel/EWGV_Holiday-2019_HPRotator-Res_Sampler_C01... 1
Image with missing alt attribute found on ewg.org https://cdn3.ewg.org/sites/default/files/styles/flexslider_full/public/carousel/EWG_Rotator_TWDB_C02... 1
Image with missing alt attribute found on ewg.org https://cdn2.ewg.org/sites/default/files/mobile-carousel/EWG_TWDB_Rotator-Res_C02.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 57 images on ewg.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 47.508
  • Likes 13.839
  • Shares 16.166
  • Comments 17.503
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 03/16/1995 25 years, 6 months, 16 days ago
Last Modified 02/13/2019 1 year, 7 months, 16 days ago
Nameservers Arrow up
Host IP Address Country
micah.ns.cloudflare.com 173.245.59.206 Flag for United StatesUnited States
jamie.ns.cloudflare.com 173.245.58.168 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.80.139
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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