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SEO Report for apollo.io

November 27, 2019 3:17 AM
Desktop screen Desktop screenshot for apollo.io

SEO SCORE

Favicon for apollo.ioapollo.io
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Business  >  Business Software
• Online since
January 9, 2018 (explore Wayback Machine)
• Age
2 years, 7 months, 1 day
• Alexa Rank
#12.862, apollo.io is in the world's top 20.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by CloudFlare, Inc. is valid from November 24, 2019 to October 9, 2020.
Title Tag
Apollo.io: Data-First Sales Platform
Length: 36 (recommended: 10 to 70)
Meta Description
Apollo is an intelligent, data-first engagement platform that puts structured data at the core of your workflows to help you execute, analyze, and improve on your growth strategy.
Length: 179 (recommended: 50 to 160)
Google preview
Desktop Version

Apollo.io: Data-First Sales Platform

https://apollo.io

Apollo is an intelligent, data-first engagement platform that puts structured data at the core of your workflows to help you execute, analyze, and improve on your gr...

Mobile Version

Favicon for apollo.io https://apollo.io

Apollo.io: Data-First Sales Platform

Apollo is an intelligent, data-first engagement platform that puts structured data at the core of your workflows to help you execu...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, viewport-fit=cover

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by apollo.io.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Data model Confidence: 71% Arrow up

A data model (or datamodel) is an abstract model that organizes elements of data and standardizes how they relate to one another and to properties of the real world entities.

For instance, a data model may specify that the data element representing a car be composed of a number of other elements which, in turn, represent the color and size of the car and define its owner.

Apollo program Confidence: 69% Arrow up

The Apollo program, also known as Project Apollo, was the third United States human spaceflight program carried out by the National Aeronautics and Space Administration (NASA), which accomplished landing the first humans on the Moon from 1969 to 1972.

First conceived during Dwight D. Eisenhower's administration as a three-man spacecraft to follow the one-man Project Mercury which put the first Americans in space, Apollo was later dedicated to President John F. Kennedy's national goal of "landing a man on the Moon and returning him safely to the Earth" by the end of the 1960s, which he proposed in an address to Congress on May 25, 1961.

Artificial intelligence Confidence: 69% Arrow up

Artificial intelligence (AI) is intelligence exhibited by machines.

In computer science, the field of AI research defines itself as the study of "intelligent agents": any device that perceives its environment and takes actions that maximize its chance of success at some goal.

Colloquially, the term "artificial intelligence" is applied when a machine mimics "cognitive" functions that humans associate with other human minds, such as "learning" and "problem solving" (known as Machine Learning).

As machines become increasingly capable, mental facilities once thought to require intelligence are removed from the definition.

For instance, optical character recognition is no longer perceived as an example of "artificial intelligence", having become a routine technology.

Capabilities currently classified as AI include successfully understanding human speech, competing at a high level in strategic game systems (such as Chess and Go), self-driving cars, intelligent routing in content delivery networks, and interpreting complex data.

Strategy Confidence: 66% Arrow
I-O Data Confidence: 66% Arrow

WEBSITE SPEED

apollo.io website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.4s

This domain loads at the median speed of 3.4 seconds.

Speed Percentile

19%

apollo.io is faster than approximately 19 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #12.862 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for apollo.io

Daily visitors by country

  • apollo.io daily visitors distribution - Total: 10 countries
  • Flag for IndiaIndia (12.4%)
  • Flag for United States of AmericaUnited States of America (44.1%)
  • Flag for CanadaCanada (4.2%)
  • Flag for ChinaChina (17.4%)
  • Flaf icon for other countryOthers (21.9%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #7.523
Flag for TurkeyTurkey #31.446
Flag for PhilippinesPhilippines #4.901
Flag for PakistanPakistan #21.697
Flag for United States of AmericaUnited States of America #4.063

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How apollo.io looks like on a mobile device such as an iPhone.

Tablet
How apollo.io looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 29% #f0f0ff
  • 25% #f0f0f0
  • 23% #ffffff
  • 9% #f0ffff
  • 5% #e0e0f0
  • 4% #d0d0e0
  • 1% #fff0f0
  • 1% #f06080
  • 0% #f0fff0
  • 0% #b0d0e0
  • 0% #fff0ff
  • 0% #fffff0

Text/code ratio

apollo.io's text/code ratio is 4.85%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.85%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 0
  • <H3> 3
  • <H4> 1
  • <H5> 1
  • <H6> 0
<H1>
Top level heading
Data-driven revenue growth
Target your ideal buyer with precision
<H3>
3rd level heading
Your data-first sales platform
Your complete growth platform
You’re in good company
<H4>
4th level heading
Join thousands of professionals using apollo
<H5>
5th level heading
Realize your full revenue potential.
Alt attributes Arrow up

We found 36 images on this website.
3 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on apollo.io. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.510
  • Likes 632
  • Shares 1.855
  • Comments 23
  • Pinterest iconPinterest 268
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar WWW.NAMES.PLUS
Registration Date 01/09/2018 2 years, 7 months, 1 day ago
Last Modified 12/25/2018 1 year, 7 months, 16 days ago

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.193.9
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724

BUSINESS > BUSINESS SOFTWARE COMPETITORS IN UNITED STATES

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