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Whois & Analysis for ariat.com

Nov 27, 2019 1:18 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Ariat International, Inc.
• Organization
Ariat International, Inc.
• Address
3242 WHIPPLE RD
• City
UNION CITY
• Zip Code
94587-1217
• State
CA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for ariat.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Ariat International, Inc. See more
• Category
Shopping
• Online since
October 7, 1995 Explore Wayback Machine
• Age
29 years, 1 month
• Alexa Rank
#68.739, ariat.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on August 9, 2020.
Title Tag
Ariat International | Home Page
Length: 31 (recommended: 10 to 70)
Meta Description
Ariat is a performance footwear and clothing brand with an emphasis on technology and innovation. Shop our newest Western, Work, English, and Outdoor styles now.
Length: 162 (recommended: 50 to 160)
Google preview
Desktop Version

Ariat International | Home Page

https://ariat.com

Ariat is a performance footwear and clothing brand with an emphasis on technology and innovation. Shop our newest Western, Work, English, and Outdoor styles now.

Mobile Version

https://ariat.com

Ariat International | Home Page

Ariat is a performance footwear and clothing brand with an emphasis on technology and innovation. Shop our newest Western, Work,...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, minimum-scale=1.0, maximum-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ariat.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Ariat Confidence: 86% Arrow up

Ariat International® is a premium performance footwear, apparel and accessories brand for equestrian sports and other outdoor activities, located in Union City, California.

Ariat was founded by Beth Cross and Pam Parker in 1992.

They saw an opportunity to revolutionize footwear for english and western riders by developing riding boots with advanced athletic shoe technology and construction to improve performance, fit and comfort both in the saddle and on the ground.

The first Ariat boots shipped in 1993 to rave reviews with athletes.

Performance riding apparel launched in 2004.

Today, Ariat offers a full assortment of english and western riding boots and apparel, work boots and work wear, and fashion footwear for active outdoor lifestyles.

With retail outlets in 42 countries, Ariat is the largest brand of riding footwear and apparel in the world.

Footwear Confidence: 69% Arrow up

Footwear refers to garments worn on the feet, which originally serves to purpose of protection against adversities of the environment, usually regarding ground textures and temperature.

Footwear in the manner of shoes therefore primarily serves the purpose to ease the locomotion and prevent injuries.

Secondly footwear can also be used for fashion and adornment as well as to indicate the status or rank of the person within a social structure.

Clothing Confidence: 69% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

Brand Confidence: 61% Arrow

WEBSITE SPEED

ariat.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.1s

This domain loads at the median speed of 3.1 seconds.

Speed Percentile

21%

ariat.com is faster than approximately 21 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #68.739 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • ariat.com daily visitors distribution - Total: 4 countries
  • Flag for MacaoMacao (8.6%)
  • Flag for United States of AmericaUnited States of America (81.2%)
  • Flaf icon for other countryOthers (10.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #180.423
Flag for MacaoMacao #500
Flag for United States of AmericaUnited States of America #10.607
Flag for CanadaCanada #42.344

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ariat.com looks like on a mobile device such as an iPhone.

Tablet
How ariat.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 29% #f0f0f0
  • 18% #202020
  • 9% #403030
  • 9% #605050
  • 9% #504040
  • 7% #706060
  • 5% #303040
  • 4% #807070
  • 2% #404050
  • 2% #ffffff
  • 1% #907060
  • 1% #506030

Text/code ratio

ariat.com's text/code ratio is 3.29%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.29%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 3
  • <H3> 9
  • <H4> 5
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Feel the warmth
<H2>
2nd level heading
Please select your country (2)
Sign up for email
<H3>
3rd level heading
Based on your choice: (2)
Receive 10% off your first purchase.
Wınter warm
Somethıng wıld
Western gıft guıde
<H4>
4th level heading
Support
Contact
About ariat
Accounts
Partnerships
Alt attributes Arrow up

We found 22 images on this website.
3 ALT attributes are missing on your image tags. The issue affects 1 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on ariat.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 16.396
  • Likes 5.064
  • Shares 7.247
  • Comments 4.085

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 10/07/1995 29 years, 1 month ago
Last Modified 10/06/2019 5 years, 1 month ago
Expiration Date 10/06/2029 4 years, 11 months, 4 days from now
Nameservers Arrow up
Host IP Address Country
ns10.dnsmadeeasy.com 208.94.148.4 Flag for United StatesUnited States
ns11.dnsmadeeasy.com 208.80.124.4 Flag for United StatesUnited States
ns12.dnsmadeeasy.com 208.80.126.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.18.235.219
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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