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SEO Report for

November 28, 2019 6:12 AM
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1 criteria to solve


Fill the missing alt attributes on your images.


• Category
• Online since
• Age
28 years, 1 month, 11 days
• Alexa Rank
#60.693, is in the world's top 100.000 websites!
• Owner
The Art Institute of Chicago (See more)


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SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Trustwave Holdings, Inc. has expired on May 20, 2020.
Title Tag
Downtown Chicago's #1 Museum | The Art Institute of Chicago
Length: 59 (recommended: 10 to 70)
Meta Description
Located downtown by Millennium Park, this top art museum is TripAdvisor's #1 Chicago attraction—a must when visiting the city.
Length: 128 (recommended: 50 to 160)
Google preview
Desktop Version

Downtown Chicago's #1 Museum | The Art Institute of Chicago

Located downtown by Millennium Park, this top art museum is TripAdvisor's #1 Chicago attraction—a must when visiting the city.

Mobile Version

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Downtown Chicago's #1 Museum | The Art Institute of Chicago

Located downtown by Millennium Park, this top art museum is TripAdvisor's #1 Chicago attraction—a must when visiting the city.

Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, viewport-fit=cover


The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Millennium Park Confidence: 90% Arrow up

Millennium Park is a public park located in the Loop community area of Chicago in Illinois, US, and originally intended to celebrate the second millennium.

It is a prominent civic center near the city's Lake Michigan shoreline that covers a section of northwestern Grant Park.

The area was previously occupied by parkland, Illinois Central rail yards, and parking lots.

The park, which is bounded by Michigan Avenue, Randolph Street, Columbus Drive and East Monroe Drive, features a variety of public art.

As of 2009, Millennium Park trailed only Navy Pier as a Chicago tourist attraction.

In 2015, the park became the location of the city's annual Christmas tree lighting.

Art Institute of Chicago Confidence: 87% Arrow up

The Art Institute of Chicago, founded in 1879 and located in Chicago's Grant Park, is one of the oldest and largest art museums in the United States.

Recognized for its curatorial efforts and popularity among visitors, the museum hosts approximately 1.5 million guests annually.

Its collection—stewarded by 11 curatorial departments—is encyclopedic, and includes iconic works such as Georges Seurat's A Sunday on La Grande Jatte — 1884, Pablo Picasso's The Old Guitarist, Edward Hopper's Nighthawks, and Grant Wood's American Gothic.

Its permanent collection of nearly 300,000 works of art is augmented by more than 30 special exhibitions mounted yearly that illuminate aspects of the collection and present cutting-edge curatorial and scientific research.

TripAdvisor Confidence: 84% Arrow up

TripAdvisor, Inc. is an American travel website company providing reviews of travel-related content.

It also includes interactive travel forums.

Chicago Loop Confidence: 69% Arrow up

The Loop is the central business district of Chicago, Illinois.

It is one of the city's 77 designated community areas.

The Loop is home to Chicago's commercial core, City Hall, and the seat of Cook County.

In the late nineteenth century, cable car turnarounds and prominent elevated railway encircled the area, giving the Loop its name.

Museum Confidence: 63% Arrow

WEBSITE SPEED website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time


This domain loads at the median speed of 1.2 seconds.

Speed Percentile

69% is faster than approximately 69 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.


This website is ranked #60.693 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (58.9%)
  • Flaf icon for other countryOthers (41.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #15.735


Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

How looks like on a mobile device such as an iPhone.

How looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #707070
  • 17% #ffffff
  • 9% #303030
  • 6% #505050
  • 4% #605040
  • 4% #c090a0
  • 4% #808080
  • 4% #f0f0f0
  • 4% #504030
  • 3% #909090
  • 2% #706030
  • 1% #c0a010

Text/code ratio's text/code ratio is 3.57%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.57%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 15
  • <H3> 9
  • <H4> 6
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

2nd level heading
Primary navigation (2)
Secondary navigation (2)
Exhibitions and events
Page secondary navigation (3)
From the collection
3rd level heading
Primary navigation
About us
Support us
Learn with us
4th level heading
Michigan avenue entrance
Modern wing entrance
Secondary navigation
Social links
Alt attributes Arrow up

We found 35 images on this website.
7 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on Check your website to make sure it's specified for each image on the page.


This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.626
  • Likes 1.023
  • Shares 3.172
  • Comments 431
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0


Registration Date 06/29/1994 28 years, 1 month, 11 days ago
Last Modified 07/26/2019 3 years, 14 days ago
Expiration Date 07/31/2022 Expired


Server map
  • Service Provider (ISP)
  • Art Institute of Chicago
  • IP Address
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8803 : -87.6241


The owner's whois contact information is public.
The Art Institute of Chicago
111 S. Michigan Ave.
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