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SEO Report for artinstitutes.edu

November 26, 2019 1:31 AM
Desktop screen Desktop screenshot for artinstitutes.edu

SEO SCORE

Favicon for artinstitutes.eduartinstitutes.edu
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Education
• Online since
• Age
20 years, 10 months, 4 days
• Alexa Rank
#125.872, artinstitutes.edu is in the world's top 1 million websites
• Owner
The Illinois Institute of Art at Chicago (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from October 8, 2019 to October 21, 2020.
Title Tag
The Art Institutes | Art School & Programs
Length: 46 (recommended: 10 to 70)
Meta Description
The Art Institutes is a system of 8 private, non-profit schools with a focus on education, student outcomes, and community involvement. Learn more about our programs.
Length: 166 (recommended: 50 to 160)
Google preview
Desktop Version

The Art Institutes | Art School & Programs

https://artinstitutes.edu

The Art Institutes is a system of 8 private, non-profit schools with a focus on education, student outcomes, and community involvement. Learn more about our programs...

Mobile Version

Favicon for artinstitutes.edu https://artinstitutes.edu

The Art Institutes | Art School & Programs

The Art Institutes is a system of 8 private, non-profit schools with a focus on education, student outcomes, and community involve...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots This attribute is present but empty.

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by artinstitutes.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
The Art Institutes Confidence: 90% Arrow up

The Art Institutes (Ai) are a system of for-profit art colleges with 50 locations across the United States and one in Vancouver, Canada.

However, at least 19 schools are in the process of closing, five additional schools are losing their accreditation, and three are on probation from their accreditor.

The schools offer master's degrees, bachelor's degrees, associate degrees, and certificates in visual, creative, applied, and culinary arts.

The Art Institutes' parent company, Education Management Corporation (EDMC), is headquartered in Pittsburgh, Pennsylvania.

Education Confidence: 70% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

Nonprofit organization Confidence: 69% Arrow up

A nonprofit organization (also known as a non-business entity) is an organization whose purpose is something other than making a profit.

A nonprofit organization is often dedicated to furthering a particular social cause or advocating for a particular point of view.

In economic terms, a nonprofit organization uses its surplus revenues to further achieve its purpose or mission, rather than distributing its surplus income to the organization's shareholders (or equivalents) as profit or dividends.

This is known as the non-distribution constraint.

The decision to adopt a nonprofit legal structure is one that will often have taxation implications, particularly where the nonprofit seeks income tax exemption, charitable status and so on.

Student Confidence: 66% Arrow
Private school Confidence: 64% Arrow

WEBSITE SPEED

artinstitutes.edu website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

73%

artinstitutes.edu is faster than approximately 73 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #125.872 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for artinstitutes.edu

Daily visitors by country

  • artinstitutes.edu daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (84.9%)
  • Flag for IndiaIndia (6.8%)
  • Flaf icon for other countryOthers (8.3%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #43.304
Flag for IndiaIndia #233.384

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How artinstitutes.edu looks like on a mobile device such as an iPhone.

Tablet
How artinstitutes.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 35% #202020
  • 34% #000000
  • 4% #ffffff
  • 4% #d0c0c0
  • 3% #f02020
  • 2% #908080
  • 2% #705040
  • 2% #806050
  • 1% #b09080
  • 1% #a08060
  • 1% #c00000
  • 1% #907060

Text/code ratio

artinstitutes.edu's text/code ratio is 5.44%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.44%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 0
  • <H4> 0
  • <H5> 3
  • <H6> 0
<H1>
Top level heading
Open house december 14
<H2>
2nd level heading
Request a brochure
Fundıng your educatıon
Select your campus
Latest happenings
Academic programs
<H5>
5th level heading
The business of fashion (bof) recognizes miami ınternational university of art & design
3 steps to becoming a video game designer
7 cooking methods every chef should master
Alt attributes Arrow up

We found 21 images on this website.
7 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on artinstitutes.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.808
  • Likes 2.747
  • Shares 1.960
  • Comments 101
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 06/03/1999 20 years, 10 months, 4 days ago
Last Modified 09/26/2019 6 months, 9 days ago
Expiration Date 07/31/2020 3 months, 29 days from now

SERVER

Server map
  • Service Provider (ISP)
  • Education Management Corporation
  • IP Address
  • 161.38.0.99
  • Country
  • Flag for United StatesUnited States
  • Region
  • Pennsylvania , Pittsburgh
  • Latitude and Longitude
  • 40.4322 : -80.1021

OWNER

The owner's whois contact information is public.
Organization
The Illinois Institute of Art at Chicago
Address
Apparel Center 350 N. Orleans Street, #136
City
Chicago
Zip
60654
State
IL
Country
USA
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