mobile
Mobile menu

SEO Report for sephora.fr

November 26, 2019 1:31 AM
Desktop screen Desktop screenshot for sephora.fr

SEO SCORE

Favicon for sephora.frsephora.fr
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
Arrow
Fill the missing alt attributes on your images.
Arrow

OVERVIEW

• Category
Beauty  >  Style & Fashion
• Online since
April 27, 1998 (explore Wayback Machine)
• Alexa Rank
#15.840, sephora.fr is in the world's top 20.000 websites!
• Owner
SEPHORA (See more)

FREE FORM BUILDER

Representation of an online Form

Free online forms for your website

Use our free online form builder to create any type of form for sephora.fr.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


opens a new window

SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from February 18, 2019 to August 10, 2020.
Title Tag
SEPHORA ≡ Maquillage ⋅ Parfum ⋅ Soin ⋅ Beauté
Length: 54 (recommended: 10 to 70)
Meta Description
Maquillage ⋅ Parfums ⋅ Soin ⋅ Beauté : découvrez tous nos produits beauté chez Sephora ! Retrouvez nos nouveautés Make-up et craquez pour nos exclusivités en ligne. Rendez-vous vite sur notre site!
Length: 208 (recommended: 50 to 160)
Google preview
Desktop Version

SEPHORA ≡ Maquillage ⋅ Parfum ⋅ Soin ⋅ Beauté

https://sephora.fr

Maquillage ⋅ Parfums ⋅ Soin ⋅ Beauté : découvrez tous nos produits beauté chez Sephora ! Retrouvez nos nouveautés Make-up et craquez pour nos exclusivités en ligne....

Mobile Version

Favicon for sephora.fr https://sephora.fr

SEPHORA ≡ Maquillage ⋅ Parfum ⋅ Soin ⋅ Beauté

Maquillage ⋅ Parfums ⋅ Soin ⋅ Beauté : découvrez tous nos produits beauté chez Sephora ! Retrouvez nos nouveautés Make-up et craqu...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=0
robots index, follow

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by sephora.fr.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Sephora Confidence: 88% Arrow up

est une chaîne de magasins de vente de parfums et de produits cosmétiques française dont les origines remontent à 1973, ayant connu un fort développement à partir de l'année 1993, et appartenant au groupe LVMH depuis 1997.

Parfum Confidence: 71% Arrow up

Un parfum est une odeur ou plus souvent une composition odorante plus ou moins persistante naturellement émise par une plante, un animal, un champignon, ou un environnement.

Dans la nature, les parfums sont souvent des messages chimiques et biochimiques, et notamment des phéromones ou phytohormones.

Maquillage Confidence: 69% Arrow up

On appelle maquillage l'utilisation de produits cosmétiques pour l'embellissement du visage, notamment de sa peau et la modification des traits du visage et du corps pour la création de personnages au cinéma ou au théâtre.

Cosmétique Confidence: 66% Arrow

WEBSITE SPEED

sephora.fr website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.3s

This domain loads at the median speed of 2.3 seconds.

Speed Percentile

35%

sephora.fr is faster than approximately 35 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #15.840 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for sephora.fr

Daily visitors by country

  • sephora.fr daily visitors distribution - Total: 6 countries
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (4.5%)
  • Flag for FranceFrance (81.1%)
  • Flaf icon for other countryOthers (14.4%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #4.057
Flag for TunisiaTunisia #3.171
Flag for United States of AmericaUnited States of America #171.518
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #8.857
Flag for FranceFrance #427

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How sephora.fr looks like on a mobile device such as an iPhone.

Tablet
How sephora.fr looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 39% #000000
  • 30% #ffffff
  • 19% #101020
  • 4% #f0f0f0
  • 1% #d01030
  • 1% #d0c090
  • 1% #fff0f0
  • 1% #e0d0a0
  • 0% #c0c0e0
  • 0% #e0b0b0
  • 0% #c0b090
  • 0% #fffff0

Text/code ratio

sephora.fr's text/code ratio is 3.24%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.24%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 15
  • <H3> 54
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
-30% sur les parfums et coffrets parfum (2)
Coffrets à prix givrés (2)
Tous les bons plans beauté (2)
Vite 48h seulement pour en profiter (2)
-30% sur les parfums et coffrets parfum
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Black opium coffret eau de parfum (2)
Libre coffret eau de parfum (2)
Sì coffret eau de parfum (2)
ıdôle coffret eau de parfum (2)
Good girl coffret eau de parfum (2)
Alt attributes Arrow up

We found 486 images on this website.
391 ALT attributes are missing on your image tags. The issue affects 22 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on sephora.fr /on/demandware.static/Sites-Sephora_FR-Site/-/default/dw802f168c/images/loader.gif 2
Image with missing alt attribute found on sephora.fr /on/demandware.static/Sites-Sephora_FR-Site/-/default/dw3fc0a9df/images/svg-icons/basket-icon.svg 1
Image with missing alt attribute found on sephora.fr /on/demandware.static/Sites-Sephora_FR-Site/-/default/dw41336d59/images/svg-icons/basket-icon-white.... 1
Image with missing alt attribute found on sephora.fr https://www.sephora.fr/dw/image/v2/BCVW_PRD/on/demandware.static/-/Library-Sites-SephoraV2/default/d... 1
Image with missing alt attribute found on sephora.fr /on/demandware.static/Sites-Sephora_FR-Site/-/default/dw6ceeeac4/images/svg-icons/calendar-icon.svg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 391 images on sephora.fr. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 31.535
  • Likes 18.519
  • Shares 8.565
  • Comments 4.451
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Nameservers Arrow up
Host IP Address Country
a1-1.akam.net 193.108.91.1 Flag for ChileChile
a18-66.akam.net 95.101.36.66 Flag for BelgiumBelgium
a20-67.akam.net 95.100.175.67 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 104.75.228.20
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222

OWNER

The owner's whois contact information is public.
Name
Sephora Sephora
Organization
SEPHORA
Address
41, rue Ybry 92576 Neuilly sur Seine CEDEX
Country Code
FR
Add a beautiful, spam free contact form to your website in minutes.

BROWSE SEO REPORTS

SHARE