Whois & Analysis for astutemetrics.com

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

A financial audit is conducted to provide an opinion whether "financial statements" (the information being verified) are stated in accordance with specified criteria.

Normally, the criteria are international accounting standards, although auditors may conduct audits of financial statements prepared using the cash basis or some other basis of accounting appropriate for the organisation.

In providing an opinion whether financial statements are fairly stated in accordance with accounting standards, the auditor gathers evidence to determine whether the statements contain material errors or other misstatements.

A performance metric measures an organization's behavior, activities, and performance.

It should support a range of stakeholder needs from customers, shareholders to employees.

While traditionally many metrics are finance based, inwardly focusing on the performance of the organization, metrics may also focus on the performance against customer requirements and value.

In project management, performance metrics are used to assess the health of the project and consist of the measuring of seven criteria:

A sale is the exchange of a commodity or money as the price of a good or a service.

Sales (plural only) is activity related to selling or the amount of goods or services sold in a given time period.

Call tracking software records information about incoming telephone calls, and in some regions even the conversation.

Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, SEO Services, Display and Electronic Direct Marketing, and supplying additional analytic information about the phone calls themselves.