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Whois & Analysis for athleta.com

Dec 12, 2019 1:59 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for athleta.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
December 6, 1997 Explore Wayback Machine
• Age
27 years, 8 days
• Alexa Rank

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TECHNICAL SEO & SECURITY

Redirection
athleta.com redirects to https://athleta.gap.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 24, 2020.
Title Tag
Privacy Policy | Athleta
Length: 25 (recommended: 10 to 70)
Meta Description
There's more at Gap.com including Petites and Tall sizes, kids slim and husky sizes, and baby bedding. You'll also find your favorite T-shirts, jeans, shirts, outerwear and accessories. Gap has everything you need for the season
Length: 228 (recommended: 50 to 160)
Google preview
Desktop Version

Privacy Policy | Athleta

https://athleta.com

There's more at Gap.com including Petites and Tall sizes, kids slim and husky sizes, and baby bedding. You'll also find your favorite T-shirts, jeans, shirts, outerw...

Mobile Version

https://athleta.com

Privacy Policy | Athleta

There's more at Gap.com including Petites and Tall sizes, kids slim and husky sizes, and baby bedding. You'll also find your favor...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots noodp,noydir
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=no, shrink-to-fit=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by athleta.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Baby bedding Confidence: 86% Arrow up

Baby bedding typically refers to the collection of material bedding used to cover a newborn baby.

This usually consists of a cot bumper, a piece of soft padding material covering the part of the cot where the head of the baby would be.

Sheets, which are material coverings to protect the mattress, typically come in two types: flat and fitted.

A fleece blanket, a soft covering blanket that is used to keep the baby warm.

Jeans Confidence: 74% Arrow up

Jeans are pants, a type of garment, typically made from denim or dungaree cloth.

Often the term "jeans" refers to a particular style of pants, called "blue jeans," which were invented by Jacob W.

Davis in partnership with Levi Strauss & Co. in 1871 and patented by Jacob W.

Davis and Levi Strauss on May 20, 1873.

Prior to the Levi Strauss patented trousers, the term "blue jeans" had been long in use for various garments (including trousers, overalls, and coats), constructed from blue colored denim.

Originally designed for cowboys and miners, jeans became popular in the 1950s among teenagers, especially members of the greaser subculture.

Jeans were a common fashion item in the 1960s Hippie subculture and they continued to be popular in the 1970s and 1980s youth subcultures of punk rock and heavy metal.

Historic brands include Levi's, Lee, and Wrangler.

In the 2010s, jeans remain a popular fashion item, and they come in various fits, including skinny, tapered, slim, straight, boot cut, cigarette bottom, narrow bottom, bell bottom, low waist, anti-fit, and flare.

Gap Inc. Confidence: 73% Arrow up

The Gap, Inc., commonly known as Gap Inc. or Gap, (stylized as GAP) is an American worldwide clothing and accessories retailer.

Outerwear Confidence: 73% Arrow up

Outerwear is clothing worn outdoors.

OR: "clothing designed to be worn outside other garments" (Shorter Oxford English Dictionary), as opposed to underwear.

T-shirt Confidence: 69% Arrow up

A T-shirt (or tee shirt, or tee) is a style of unisex fabric shirt, named after the T shape of the body and sleeves.

It is normally associated with short sleeves, a round neck line known as a crew neck, with no collar.

T-shirts are generally made of a light, inexpensive fabric, and are easy to clean.

WEBSITE SPEED

athleta.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

63%

athleta.com is faster than approximately 63 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.217.155 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How athleta.com looks like on a mobile device such as an iPhone.

Tablet
How athleta.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 30% #ffffff
  • 22% #808080
  • 20% #000000
  • 14% #606070
  • 3% #404030
  • 3% #303020
  • 2% #90b0c0
  • 2% #7090b0
  • 1% #80a0b0
  • 1% #f0f0f0
  • 0% #fffff0
  • 0% #907050

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 21
  • <H3> 50
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Shop by category
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
www.gap.com
Oldnavy.gap.com
Bananarepublic.gap.com
Athleta.gap.com
New
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Side navigation:
Main content:
What kind of information does gap ınc. collect?
How does gap ınc. use my information?
How does gap ınc. share my information?
Alt attributes Arrow up

We found 17 images on this website.
4 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on athleta.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 9.018
  • Likes 5.574
  • Shares 2.645
  • Comments 799

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 12/06/1997 27 years, 8 days ago
Last Modified 11/04/2019 5 years, 1 month, 11 days ago
Expiration Date 12/05/2020 Expired
Nameservers Arrow up
Host IP Address Country
a28-67.akam.net 95.100.173.67 Flag for ColombiaColombia
a9-64.akam.net 184.85.248.64 Flag for United StatesUnited States
a1-185.akam.net 193.108.91.185 Flag for ChileChile

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 23.62.123.172
  • Country
  • Flag for NetherlandsNetherlands
  • Region
  • North Holland , Amsterdam
  • Latitude and Longitude
  • 52.3482 : 4.91932
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