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SEO Report for auburn.edu

December 17, 2019 9:03 PM
Desktop screen Desktop screenshot for auburn.edu

SEO SCORE

Favicon for auburn.eduauburn.edu
52

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Category
Education  >  College / Graduate School
• Online since
• Age
32 years, 4 months, 10 days
• Alexa Rank
#23.453, auburn.edu is in the world's top 50.000 websites!
• Owner
Auburn University (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Internet2 has expired on April 18, 2020.
Title Tag
Auburn University
Length: 17 (recommended: 10 to 70)
Meta Description
Auburn University has developed into one of the largest universities in the South, remaining in the educational forefront with its traditional blend of arts and applied science and changing with the needs of today while living with a respect for the traditions and spirit that are Auburn.
Length: 288 (recommended: 50 to 160)
Google preview
Desktop Version

Auburn University

https://auburn.edu

Auburn University has developed into one of the largest universities in the South, remaining in the educational forefront with its traditional blend of arts and appl...

Mobile Version

Favicon for auburn.edu https://auburn.edu

Auburn University

Auburn University has developed into one of the largest universities in the South, remaining in the educational forefront with its...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by auburn.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Auburn University Confidence: 89% Arrow up

Auburn University (AU or Auburn) is a public research university in Auburn, Alabama, United States.

With more than 22,000 undergraduate students and a total of more than 28,000 students and 1,200 faculty members, it is one of Alabama's largest universities and one of the state's two public flagship universities.

Tradition Confidence: 70% Arrow up

A tradition is a belief or behavior passed down within a group or society with symbolic meaning or special significance with origins in the past.

Common examples include holidays or impractical but socially meaningful clothes (like lawyers' wigs or military officers' spurs), but the idea has also been applied to social norms such as greetings.

There are about 150 new traditions made each year.

Traditions can persist and evolve for thousands of years—the word "tradition" itself derives from the Latin tradere or traderer literally meaning to transmit, to hand over, to give for safekeeping.

While it is commonly assumed that traditions have ancient history, many traditions have been invented on purpose, whether that be political or cultural, over short periods of time.

Various academic disciplines also use the word in a variety of ways.

Applied science Confidence: 67% Arrow
Education Confidence: 66% Arrow
University Confidence: 65% Arrow

WEBSITE SPEED

auburn.edu website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

74%

auburn.edu is faster than approximately 74 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #23.453 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for auburn.edu

Daily visitors by country

  • auburn.edu daily visitors distribution - Total: 9 countries
  • Flag for IndiaIndia (9.5%)
  • Flag for United States of AmericaUnited States of America (63.7%)
  • Flaf icon for other countryOthers (26.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #26.562
Flag for BangladeshBangladesh #13.604
Flag for MalaysiaMalaysia #13.634
Flag for PhilippinesPhilippines #18.427
Flag for PakistanPakistan #21.137

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How auburn.edu looks like on a mobile device such as an iPhone.

Tablet
How auburn.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 17% #d05010
  • 14% #002050
  • 7% #204060
  • 7% #506080
  • 5% #405070
  • 4% #f0f0f0
  • 4% #80b0e0
  • 3% #002040
  • 3% #7080a0
  • 3% #a0a0a0
  • 3% #e07040
  • 3% #b0b0a0

Text/code ratio

auburn.edu's text/code ratio is 7.65%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.65%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 5
  • <H3> 3
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Auburn university homepage
<H2>
2nd level heading
Special features
Quick links
Experience auburn
News updates and upcoming events
Get connected
<H3>
3rd level heading
News features
University headlines
Upcoming events
Alt attributes Arrow up

We found 27 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on auburn.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 196
  • Likes 114
  • Shares 59
  • Comments 23
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 05/12/1988 32 years, 4 months, 10 days ago
Last Modified 12/05/2019 9 months, 18 days ago
Expiration Date 07/31/2022 1 year, 10 months, 14 days from now

SERVER

Server map
  • Service Provider (ISP)
  • Auburn University
  • IP Address
  • 131.204.138.170
  • Country
  • Flag for United StatesUnited States
  • Region
  • Alabama , Auburn
  • Latitude and Longitude
  • 32.602 : -85.487

OWNER

The owner's whois contact information is public.
Organization
Auburn University
Address
Office of Information Technology 300 Lem Morrison Drive
City
Auburn University
Zip
36849
State
AL
Country
USA
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