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Whois & Analysis for auchan.fr

Jan 15, 2020 9:26 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Auchan Holding
• Address
Auchan Holding 40, avenue de Flandre 59170 Croix
• Country Code
FR
• Phone Number
Desktop screen Desktop screenshot for auchan.fr
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Auchan Holding See more
• Category
Shopping
• Online since
February 10, 1997 Explore Wayback Machine
• Alexa Rank
#9.372, auchan.fr is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on December 14, 2020.
Title Tag
Auchan. Soldes, infos magasins, services et achat en ligne
Length: 58 (recommended: 10 to 70)
Meta Description
Un choix énorme de produits au meilleur prix, livrables en magasin, en point relais ou à domicile partout en France. Infos sur nos magasins et hypermarchés.
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

Auchan. Soldes, infos magasins, services et achat en ligne

https://auchan.fr

Un choix énorme de produits au meilleur prix, livrables en magasin, en point relais ou à domicile partout en France. Infos sur nos magasins et hypermarchés.

Mobile Version

https://auchan.fr

Auchan. Soldes, infos magasins, services et achat en ligne

Un choix énorme de produits au meilleur prix, livrables en magasin, en point relais ou à domicile partout en France. Infos sur nos...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots index,follow
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no, shrink-to-fit=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by auchan.fr.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Auchan Confidence: 91% Arrow up

Auchan est un groupe de grande distribution appartenant à l'Association familiale Mulliez.

Il est fondé en 1961 par Gérard Mulliez et dirigé par celui-ci jusqu'en 2006.

En 2015, le groupe se réorganise et prend le nom d'Auchan Holding, composé de trois entreprises autonomes qui sont Auchan Retail, Immochan et Oney Banque Accord.

Point relais Confidence: 77% Arrow up

Un point relais est un lieu physique auquel des marchandises achetées en ligne sont livrées par les services postaux, et récupérées par des clients particuliers.

Le point relais est généralement un commerce de proximité qui accepte de réaliser, pour le compte d'un opérateur logistique, des prestations de distribution de colis.

France Confidence: 74% Arrow up

La France, officiellement la République française, est un État transcontinental souverain, dont le territoire métropolitain est situé en Europe de l'Ouest.

Ce dernier a des frontières terrestres avec la Belgique, le Luxembourg, l'Allemagne, la Suisse, l'Italie, l'Espagne et les principautés d'Andorre et de Monaco et dispose d'importantes façades maritimes dans l'Atlantique, la Manche, la mer du Nord et la Méditerranée.

Son territoire ultramarin s'étend dans les océans Indien, Atlantique et Pacifique ainsi que sur le continent sud-américain et a des frontières terrestres avec le Brésil, le Suriname et le Royaume des Pays-Bas.

Commerce électronique Confidence: 72% Arrow up

Le commerce électronique (ou commerce en ligne, vente en ligne ou à distance, parfois cybercommerce) est l'échange pécuniaire de biens, de services et d'informations par l'intermédiaire des réseaux informatiques, notamment Internet.

On emploie également la dénomination anglaise e-commerce.

Commerce de détail Confidence: 71% Arrow up

Le commerce de détail est le maillon final de la chaîne de distribution.

Il se distingue ainsi du commerce en gros.

L'activité est double:

WEBSITE SPEED

auchan.fr website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

55%

auchan.fr is faster than approximately 55 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #9.372 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • auchan.fr daily visitors distribution - Total: 4 countries
  • Flag for United States of AmericaUnited States of America (14.1%)
  • Flag for FranceFrance (75.7%)
  • Flaf icon for other countryOthers (10.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #15.442
Flag for FranceFrance #246
Flag for PanamaPanama #1.603
Flag for CanadaCanada #34.421

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How auchan.fr looks like on a mobile device such as an iPhone.

Tablet
How auchan.fr looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #ffffff
  • 28% #f0f0f0
  • 4% #00a0e0
  • 2% #303040
  • 2% #10a0e0
  • 2% #f0e0e0
  • 1% #d0c0b0
  • 1% #f0f0ff
  • 1% #f0ffff
  • 1% #d0b0a0
  • 1% #fff0f0
  • 1% #fffff0

Text/code ratio

auchan.fr's text/code ratio is 4.30%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.30%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Le grand jeu auchan
Simplifiez-vous les soldes !
Alt attributes Arrow up

We found 36 images on this website.
24 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 24 images on auchan.fr. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 62.019
  • Likes 18.663
  • Shares 40.499
  • Comments 2.857

DOMAIN REGISTRAR

Nameservers Arrow up
Host IP Address Country
pdns1.cscdns.net 156.154.130.100 Flag for United StatesUnited States
pdns2.cscdns.net 156.154.131.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Orange Business Services SA
  • IP Address
  • 185.63.192.10
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8625 : 2.3577
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