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Whois & Analysis for str.com

Jan 15, 2020 9:24 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
PERFECT PRIVACY, LLC
• Address
5335 Gate Parkway care of Network Solutions PO Box 459
• City
Jacksonville
• Zip Code
32256
• State
FL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for str.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Technology & Computing
• Online since
August 17, 1993 Explore Wayback Machine
• Age
31 years, 2 months, 20 days
• Alexa Rank
#92.218, str.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on February 28, 2020.
Title Tag
Data-Driven Solutions Empowering the Hospitality Industry | STR
Length: 63 (recommended: 10 to 70)
Meta Description
STR sets the standard for data intelligence and global benchmarking, allowing you to compete strategically, plan for the future and understand your customers.
Length: 158 (recommended: 50 to 160)
Google preview
Desktop Version

Data-Driven Solutions Empowering the Hospitality Industry | STR

https://str.com

STR sets the standard for data intelligence and global benchmarking, allowing you to compete strategically, plan for the future and understand your customers.

Mobile Version

https://str.com

Data-Driven Solutions Empowering the Hospitality Industry | STR

STR sets the standard for data intelligence and global benchmarking, allowing you to compete strategically, plan for the future an...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by str.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Benchmarking Confidence: 74% Arrow up

Benchmarking is comparing one's business processes and performance metrics to industry bests and best practices from other companies.

Dimensions typically measured are quality, time and cost.

In the process of best practice benchmarking, management identifies the best firms in their industry, or in another industry where similar processes exist, and compares the results and processes of those studied (the "targets") to one's own results and processes.

In this way, they learn how well the targets perform and, more importantly, the business processes that explain why these firms are successful.

According to National Council on Measurement in Education, benchmark assessments are short assessments used by teachers at various times throughout the school year to monitor student progress in some area of the school curriculum.

These also are known as interim assessments.

Hospitality industry Confidence: 66% Arrow up

The hospitality industry is a broad category of fields within service industry that includes lodging, event planning, theme parks, transportation, cruise line, and additional fields within the tourism industry.

The hospitality industry is a multibillion-dollar industry that depends on the availability of leisure time and disposable income.

A hospitality unit such as a restaurant, hotel, or an amusement park consists of multiple groups such as facility maintenance and direct operations (servers, housekeepers, porters, kitchen workers, bartenders, management, marketing, and human resources etc).

WEBSITE SPEED

str.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.4s

This domain loads at the median speed of 2.4 seconds.

Speed Percentile

32%

str.com is faster than approximately 32 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #92.218 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • str.com daily visitors distribution - Total: 6 countries
  • Flag for IndiaIndia (23.1%)
  • Flag for IndonesiaIndonesia (6.5%)
  • Flag for SingaporeSingapore (6.4%)
  • Flag for ThailandThailand (6.5%)
  • Flag for United States of AmericaUnited States of America (31.8%)
  • Flaf icon for other countryOthers (25.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #34.215
Flag for IndonesiaIndonesia #12.251
Flag for SingaporeSingapore #6.970
Flag for ThailandThailand #7.696
Flag for United States of AmericaUnited States of America #42.932

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How str.com looks like on a mobile device such as an iPhone.

Tablet
How str.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 87% #202020
  • 8% #ffffff
  • 2% #f0f0f0
  • 1% #e0e0e0
  • 1% #f0ffff
  • 0% #90c0c0
  • 0% #108070
  • 0% #c0e0e0
  • 0% #30a090
  • 0% #f0fff0
  • 0% #b0d0d0
  • 0% #80b0a0

Text/code ratio

str.com's text/code ratio is 7.22%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.22%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 22
  • <H3> 38
  • <H4> 21
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Data-driven solutions that empower your business
News
Supply and development (2)
Consulting services (2)
Performance data (2)
<H3>
3rd level heading
Keep up to date with hotel performance news, hospitality data insights and global benchmarking developments.
Hotel customer satisfaction (3)
Str: u.s. hotel results for week ending 30 november (2)
Str: canada hotel results for week ending 30 november (2)
6 of europe’s successful hotel markets in 2019 (2)
<H4>
4th level heading
News (9)
Press release (12)
Alt attributes Arrow up

We found 23 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on str.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.234
  • Likes 200
  • Shares 959
  • Comments 75

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 08/17/1993 31 years, 2 months, 20 days ago
Last Modified 06/17/2019 5 years, 4 months, 21 days ago
Expiration Date 08/16/2022 Expired
Nameservers Arrow up
Host IP Address Country
ns59.worldnic.com 207.204.40.130 Flag for United StatesUnited States
ns60.worldnic.com 207.204.21.130 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 40.81.158.118
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , London
  • Latitude and Longitude
  • 51.5113 : -0.079212
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