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Whois & Analysis for aveda.com

Nov 19, 2019 12:38 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for aveda.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Style & Fashion  >  Beauty
• Online since
• Age
29 years, 4 months, 10 days
• Alexa Rank
#68.341, aveda.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 8, 2020.
Title Tag
Natural Hair Products, Shampoos, Conditioners & Salons | Aveda
Length: 66 (recommended: 10 to 70)
Meta Description
Natural hair products designed with environmental leadership and responsibility. Shop professional hair care, skin care products or find a hair salon near you!
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

Natural Hair Products, Shampoos, Conditioners & Salons | Aveda

https://aveda.com

Natural hair products designed with environmental leadership and responsibility. Shop professional hair care, skin care products or find a hair salon near you!

Mobile Version

https://aveda.com

Natural Hair Products, Shampoos, Conditioners & Salons | Aveda

Natural hair products designed with environmental leadership and responsibility. Shop professional hair care, skin care products o...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0 maximum-scale=1, minimal-ui user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by aveda.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Aveda Confidence: 87% Arrow up

Aveda Corporation is a company founded by Horst Rechelbacher, now owned by Estée Lauder Companies, headquartered in the Minneapolis suburb of Blaine, Minnesota.

Aveda manufactures skin and body care, cosmetics, perfume (internally called "pure-fume"), hair color, hair care products, and trains students in cosmetology, massage and esthiology at the Aveda Institutes in Minneapolis, New York City, Washington, DC, Vancouver, Calgary, Orlando, Denver, Toronto and many other cities.

Shampoo Confidence: 75% Arrow up

Shampoo is a hair care product, typically in the form of a viscous liquid, that is used for cleaning hair.

Less commonly, shampoo is available in bar form, like a.

Hair care Confidence: 75% Arrow up

Hair care is an overall term for hygiene and cosmetology involving the hair which grows from the human scalp, and to a lesser extent facial, pubic and other body hair.

Hair care routines differ according to an individual's culture and the physical characteristics of one's hair.

Hair may be colored, trimmed, shaved, plucked, or otherwise removed with treatments such as waxing, sugaring, and threading.

Hair care services are offered in salons, barbershops, and day spas, and products are available commercially for home use.

Laser hair removal and electrolysis are also available, though these are provided (in the US) by licensed professionals in medical offices or speciality spas.

Hairstyling product Confidence: 75% Arrow up

Hairstyle products are used to change the texture and/or shape of hair, or to hold a hairstyle in place.

Hair conditioner Confidence: 75% Arrow up

Hair conditioner is a hair care product that changes the and appearance of hair.

Hair conditioner is often a viscous liquid that is applied and massaged into the hair.

Hair conditioner is usually used after washing the hair with shampoo.

Hair conditioners may contain moisturizers, oils and sunscreen, among other ingredients.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on aveda.com

TRAFFIC

This website is ranked #68.341 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • aveda.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (73.8%)
  • Flaf icon for other countryOthers (26.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #22.755

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How aveda.com looks like on a mobile device such as an iPhone.

Tablet
How aveda.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 96% #404040
  • 1% #000000
  • 1% #603030
  • 1% #702020
  • 0% #505050
  • 0% #902030
  • 0% #e0e0e0
  • 0% #c03040
  • 0% #100000
  • 0% #200000
  • 0% #804040
  • 0% #805050

Text/code ratio

aveda.com's text/code ratio is 3.51%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.51%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Natural hair products, shampoos, conditioners & salons | aveda
<H2>
2nd level heading
New customer
Sign ın
Or
Holıday gıft sets
Lıve chat
Alt attributes Arrow up

We found 63 images on this website.
7 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on aveda.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 13.248
  • Likes 1.750
  • Shares 11.309
  • Comments 189

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 06/25/1995 29 years, 4 months, 10 days ago
Last Modified 06/05/2018 6 years, 5 months ago
Expiration Date 06/24/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns4.elcompanies.com 206.193.170.10 Flag for BelgiumBelgium
ns5.elcompanies.com 203.163.124.200 Flag for JapanJapan
ns3.elcompanies.com 38.105.159.50 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • CenturyLink Communications
  • IP Address
  • 63.158.167.241
  • Country
  • Flag for United StatesUnited States
  • Region
  • Arizona , Goodyear
  • Latitude and Longitude
  • 33.4294 : -112.3896
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