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Whois & Analysis for ayradvertiser.com

Dec 23, 2019 6:03 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
INVERCLYDE
• Country Code
GB
• Phone Number
REDACTED FOR PRIVACY
Desktop screen Desktop screenshot for ayradvertiser.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
News / Weather / Information
• Online since
January 27, 2004 Explore Wayback Machine
• Age
20 years, 9 months, 13 days
• Alexa Rank

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 14, 2020.
Title Tag
Ayr Advertiser
Length: 14 (recommended: 10 to 70)
Meta Description
Get the latest Ayr and surrounding areas news, sport and entertainment. Category: Online Newspapers and Magazines
Length: 113 (recommended: 50 to 160)
Google preview
Desktop Version

Ayr Advertiser

https://ayradvertiser.com

Get the latest Ayr and surrounding areas news, sport and entertainment. Category: Online Newspapers and Magazines

Mobile Version

https://ayradvertiser.com

Ayr Advertiser

Get the latest Ayr and surrounding areas news, sport and entertainment. Category: Online Newspapers and Magazines

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ayradvertiser.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Ayr Advertiser Confidence: 80% Arrow up

The Ayr Advertiser is a weekly Scottish local newspaper, serving the community of South Ayrshire with local news, issues and sports coverage.

The Ayr Advertiser is Scotland's oldest weekly newspaper..

Entertainment Confidence: 69% Arrow up

Entertainment is a form of activity that holds the attention and interest of an audience, or gives pleasure and delight.

It can be an idea or a task, but is more likely to be one of the activities or events that have developed over thousands of years specifically for the purpose of keeping an audience's attention.

Although people's attention is held by different things, because individuals have different preferences in entertainment, most forms are recognisable and familiar.

Storytelling, music, drama, dance, and different kinds of performance exist in all cultures, were supported in royal courts, developed into sophisticated forms and over time became available to all citizens.

The process has been accelerated in modern times by an entertainment industry that records and sells entertainment products.

Entertainment evolves and can be adapted to suit any scale, ranging from an individual who chooses a private entertainment from a now enormous array of pre-recorded products; to a banquet adapted for two; to any size or type of party, with appropriate music and dance; to performances intended for thousands; and even for a global audience.

Online newspaper Confidence: 69% Arrow up

An online newspaper is the online version of a newspaper, either as a stand-alone publication or as the online version of a printed periodical.

Magazine Confidence: 66% Arrow
Sport Confidence: 63% Arrow

WEBSITE SPEED

ayradvertiser.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.282.249 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ayradvertiser.com looks like on a mobile device such as an iPhone.

Tablet
How ayradvertiser.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 56% #505060
  • 12% #404050
  • 9% #f0f0ff
  • 9% #f0f0f0
  • 8% #505050
  • 2% #f0ffff
  • 1% #009080
  • 0% #f0fff0
  • 0% #ffffff
  • 0% #109080
  • 0% #fff0ff
  • 0% #a0d0d0

Text/code ratio

ayradvertiser.com's text/code ratio is 3.96%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.96%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 99
  • <H3> 8
  • <H4> 44
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Ayrshire housing supports primary school with kind donation
Amazing emmie collects 23 shoe boxes for church charity appeal
Young musicians impress at marr college
Kingcase early years centre enjoy festive show with children’s entertainer
Ayrshire is once again scotland in miniature as snp sweep the board
<H3>
3rd level heading
Search jobs today
Local weather
Local sport
Photos
See us on twitter
<H4>
4th level heading
Field service engineer £competitive (3)
Payroll clerk £20000.00 -... (3)
First home officer £11.28 per hour (3)
Healthcare assistant £10 -... (2)
Legal secretary £competitive (2)
Alt attributes Arrow up

We found 21 images on this website.
15 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on ayradvertiser.com /resources/images/9922783/ 1
Image with missing alt attribute found on ayradvertiser.com /resources/images/10809602.jpg?htype=0&type=mc2 1
- data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAMAAAACAQMAAACnuvRZAAAABGdBTUEAALGPC/xhBQAAAAFzUkdCAK... 5
Image with missing alt attribute found on ayradvertiser.com https://www.s1jobs.com/ui/images/general/logo.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 15 images on ayradvertiser.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 305
  • Likes 0
  • Shares 305
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar ENOM, INC.
Registration Date 01/27/2004 20 years, 9 months, 13 days ago
Last Modified 12/29/2018 5 years, 10 months, 12 days ago
Expiration Date 01/27/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.newsquest.co.uk 93.174.10.52 Flag for United KingdomUnited Kingdom
ns2.newsquest.co.uk 93.174.10.53 Flag for United KingdomUnited Kingdom
ns3.newsquest.co.uk 93.174.8.236 Flag for United KingdomUnited Kingdom

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Iomart Hosting - Maidenhead
  • IP Address
  • 93.174.10.103
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Oxford
  • Latitude and Longitude
  • 51.7478 : -1.27322
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