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Whois & Analysis for babyandco.com

Dec 8, 2019 9:12 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for babyandco.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Family & Parenting  >  Babies & Toddlers
• Online since
January 18, 2004 Explore Wayback Machine
• Age
20 years, 9 months, 22 days
• Alexa Rank

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Guest Posting Rocket

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoGetSSL has expired on March 18, 2020.
Title Tag
Prams | Pushchairs | Car Seats | Baby Equipment | Baby & Co - Bristol
Length: 73 (recommended: 10 to 70)
Meta Description
Baby & Co is Bristol's leading nursery retailer serving parents for over 35 years. Great prices on all top brands. Shop online or in store with Fast Next Day Delivery
Length: 170 (recommended: 50 to 160)
Google preview
Desktop Version

Prams | Pushchairs | Car Seats | Baby Equipment | Baby & Co - Bris...

https://babyandco.com

Baby & Co is Bristol's leading nursery retailer serving parents for over 35 years. Great prices on all top brands. Shop online or in store with Fast Next Day Del...

Mobile Version

https://babyandco.com

Prams | Pushchairs | Car Seats | Baby Equipment | Baby & Co - Bris...

Baby & Co is Bristol's leading nursery retailer serving parents for over 35 years. Great prices on all top brands. Shop online...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
author Baby & Co, www.babyandco.co.uk
subject Baby & Co is Bristol's leading nursery retailer serving parents for over 35 years. Great prices on all top brands. Shop...
coverage worldwide
content-language english
robots all
rating general
revisit-after 3 days

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by babyandco.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Baby transport Confidence: 76% Arrow up

Various methods of transporting children have been used in different cultures and times.

These methods include prams, infant car seats, portable bassinets (carrycots in British English), strollers (pushchairs), slings, backpacks, baskets, and bicycle carriers.

Retail Confidence: 72% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

Bristol Confidence: 71% Arrow up

Bristol is a city and county in South West England with a population of 449,300 in 2016.

It is England's sixth most populous city, and the most populous in Southern England after London.

The city borders North Somerset and South Gloucestershire, with the cities of Bath and Gloucester to the south-east and north-east, respectively.

Online shopping Confidence: 67% Arrow
Brand Confidence: 66% Arrow

WEBSITE SPEED

babyandco.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

54%

babyandco.com is faster than approximately 54 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #2.386.671 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How babyandco.com looks like on a mobile device such as an iPhone.

Tablet
How babyandco.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 47% #ffffff
  • 32% #f0f0f0
  • 4% #f0ffff
  • 3% #f0f0ff
  • 3% #2070a0
  • 2% #b0d0e0
  • 1% #1070b0
  • 1% #b0e0f0
  • 1% #206090
  • 1% #3080b0
  • 1% #5090c0
  • 1% #50a0d0

Text/code ratio

babyandco.com's text/code ratio is 2.20%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.20%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 0
  • <H4> 6
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Pram, pushchair, & car seat specialist
<H2>
2nd level heading
Prams
Pushchairs
Extended rear facing car seats
Baby equipment
<H4>
4th level heading
My account login
Reset your password
Days
Hrs
Mins
Alt attributes Arrow up

We found 75 images on this website.
24 ALT attributes are missing on your image tags. The issue affects 22 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on babyandco.com https://www.facebook.com/tr?id=1721904654768519&ev=PageView&noscript=1 2
Image with missing alt attribute found on babyandco.com //bat.bing.com/action/0?ti=5063696&Ver=2 1
Image with missing alt attribute found on babyandco.com https://ct.pinterest.com/v3/?tid=2616864415944&noscript=1 1
Image with missing alt attribute found on babyandco.com /images/themes/002/buttons/cookiecontinue.png 1
Image with missing alt attribute found on babyandco.com /captcha.asp?rnd=9.073794E-03&contact_us=1 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 24 images on babyandco.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.913
  • Likes 147
  • Shares 2.707
  • Comments 59

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 01/18/2004 20 years, 9 months, 22 days ago
Last Modified 12/20/2017 6 years, 10 months, 20 days ago
Expiration Date 01/18/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns0.advansys.net 185.226.220.57 Flag for United KingdomUnited Kingdom
ns1.advansys.net 185.226.221.57 Flag for United KingdomUnited Kingdom

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Everest Data Centres
  • IP Address
  • 185.28.166.82
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Reading
  • Latitude and Longitude
  • 51.4568 : -1.0442
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