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SEO Report for rit.edu

December 8, 2019 10:12 PM
Desktop screen Desktop screenshot for rit.edu

SEO SCORE

Favicon for rit.edurit.edu
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Education
• Online since
April 21, 1988 (explore Wayback Machine)
• Age
32 years, 7 months, 18 days
• Alexa Rank
#10.365, rit.edu is in the world's top 20.000 websites!
• Owner
Rochester Institute of Technology (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Internet2 has expired on August 20, 2020.
Title Tag
Rochester Institute of Technology | RIT
Length: 39 (recommended: 10 to 70)
Meta Description
Founded in 1829, Rochester Institute of Technology is a privately endowed, coeducational university with nine colleges emphasizing career education and experiential learning. The campus occupies 1,300 acres in suburban Rochester, the third-largest city in New York state. RIT also has international locations in Eastern Europe, Dubai, and China.
Length: 345 (recommended: 50 to 160)
Google preview
Desktop Version

Rochester Institute of Technology | RIT

https://rit.edu

Founded in 1829, Rochester Institute of Technology is a privately endowed, coeducational university with nine colleges emphasizing career education and experiential...

Mobile Version

Favicon for rit.edu https://rit.edu

Rochester Institute of Technology | RIT

Founded in 1829, Rochester Institute of Technology is a privately endowed, coeducational university with nine colleges emphasizing...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by rit.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Rochester Institute of Technology Confidence: 90% Arrow up

Rochester Institute of Technology (RIT) is a private doctoral university within the town of Henrietta in the Rochester, New York metropolitan area.

Dubai Confidence: 79% Arrow up

Dubai (', Gulf pronunciation) is the most populous city in the United Arab Emirates (UAE).

It is located on the southeast coast of the Persian Gulf and is the capital of the Emirate of Dubai, one of the seven emirates that make up the country.

Abu Dhabi and Dubai are the only two emirates to have veto power over critical matters of national importance in the country's legislature.

The city of Dubai is located on the emirate's northern coastline and heads the Dubai-Sharjah-Ajman metropolitan area.

Dubai will host World Expo 2020.

Mixed-sex education Confidence: 76% Arrow up

Mixed-sex education, also known as mixed-gender education, co-education or coeducation (abbreviated to co-ed or coed), is a system of education where males and females are educated together.

Whereas single-sex education was more common up to the 19th century, mixed-sex has since become standard in many cultures, particularly in Western countries.

Single-sex education, however, remains prevalent in many Muslim countries.

The relative merits of both systems have been the subject of debate.

China Confidence: 74% Arrow up

China, officially the People's Republic of China (PRC), is a unitary sovereign state in East Asia and the world's most populous country, with a population of over 1.381 billion.

The state is governed by the Communist Party of China and its capital is Beijing.

It exercises jurisdiction over 22 provinces, five autonomous regions, four direct-controlled municipalities (Beijing, Tianjin, Shanghai and Chongqing) and two mostly self-governing special administrative regions (Hong Kong and Macau), also claiming sovereignty over Taiwan.

The country's major urban areas include Shanghai, Guangzhou, Beijing, Chongqing, Shenzhen, Tianjin and Hong Kong.

China is a great power and a major regional power within Asia, and has been characterized as a potential superpower.

Eastern Europe Confidence: 73% Arrow up

Eastern Europe, also known as East Europe, is the eastern part of the European continent.

There is no consensus on the precise area it covers, partly because the term has a wide range of geopolitical, geographical, cultural, and socioeconomic connotations.

There are "almost as many definitions of Eastern Europe as there are scholars of the region".

A related United Nations paper adds that "every assessment of spatial identities is essentially a social and cultural construct".

TRAFFIC

This website is ranked #10.365 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for rit.edu

Daily visitors by country

  • rit.edu daily visitors distribution - Total: 7 countries
  • Flag for IndiaIndia (7.2%)
  • Flag for United States of AmericaUnited States of America (66.2%)
  • Flag for United Arab EmiratesUnited Arab Emirates (5.1%)
  • Flaf icon for other countryOthers (21.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #16.864
Flag for TurkeyTurkey #28.233
Flag for PhilippinesPhilippines #11.973
Flag for PakistanPakistan #15.763
Flag for United States of AmericaUnited States of America #2.481

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How rit.edu looks like on a mobile device such as an iPhone.

Tablet
How rit.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 22% #000000
  • 19% #805050
  • 17% #ffffff
  • 6% #e06010
  • 5% #f0ffff
  • 3% #f0f0f0
  • 3% #d0e0f0
  • 3% #a0a070
  • 2% #90a060
  • 2% #c0d0e0
  • 2% #b0c0e0
  • 2% #809050

Text/code ratio

rit.edu's text/code ratio is 6.97%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.97%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 11
  • <H3> 0
  • <H4> 0
  • <H5> 1
  • <H6> 0
<H1>
Top level heading
Home page
<H2>
2nd level heading
Mobile main navigation
Rochester ınstitute of technology
Main navigation
We are known for
Areas of study
<H5>
5th level heading
Advancing beyond the expected.
Alt attributes Arrow up

We found 49 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on rit.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.321
  • Likes 701
  • Shares 2.332
  • Comments 288
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 04/21/1988 32 years, 7 months, 18 days ago
Last Modified 07/10/2018 2 years, 4 months, 29 days ago
Expiration Date 07/31/2021 7 months, 27 days from now

SERVER

Server map
  • Service Provider (ISP)
  • Rochester Institute of Technology
  • IP Address
  • 129.21.1.40
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , Rochester
  • Latitude and Longitude
  • 43.0801 : -77.6342

OWNER

The owner's whois contact information is public.
Organization
Rochester Institute of Technology
Address
103 Lomb Memorial Drive
City
Rochester
Zip
14623
State
NY
Country
USA
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