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Whois & Analysis for bain.com

Dec 18, 2019 5:10 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Web Master
• Organization
Bain and Company Inc
• Address
131 Dartmouth Street 8th Floor
• City
Boston
• Zip Code
02116
• State
MA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for bain.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Bain and Company Inc See more
• Category
Business  >  Marketing
• Online since
February 2, 1994 Explore Wayback Machine
• Age
30 years, 9 months, 16 days
• Alexa Rank
#17.316, bain.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 26, 2021.
Title Tag
Global management consulting firm - Bain & Company
Length: 54 (recommended: 10 to 70)
Meta Description
Bain & Company is a top management consulting firm. We advise leaders on strategy, marketing, organization, operations, IT and M&A, across all industries and geographies.
Length: 178 (recommended: 50 to 160)
Google preview
Desktop Version

Global management consulting firm - Bain & Company

https://bain.com

Bain & Company is a top management consulting firm. We advise leaders on strategy, marketing, organization, operations, IT and M&A, across all industries and...

Mobile Version

https://bain.com

Global management consulting firm - Bain & Company

Bain & Company is a top management consulting firm. We advise leaders on strategy, marketing, organization, operations, IT and...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, minimum-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bain.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Management consulting Confidence: 81% Arrow up

Management consulting is the practice of helping organizations to improve their performance, operating primarily through the analysis of existing organizational problems and the development of plans for improvement.

Organizations may draw upon the services of management consultants for a number of reasons, including gaining external (and presumably objective) advice and access to the consultants' specialized expertise.

Marketing Confidence: 74% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Organization Confidence: 74% Arrow up

An organization or organisation is an entity comprising multiple people, such as an institution or an association, that has a collective goal and is linked to an external environment.

Strategy Confidence: 73% Arrow up

Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship") is a high level plan to achieve one or more goals under conditions of uncertainty.

In the sense of the "art of the general", which included several subsets of skills including "tactics", siegecraft, logistics etc., the term came into use in the 6th century C.E.

in East Roman terminology, and was translated into Western vernacular languages only in the 18th century.

From then until the 20th century, the word "strategy" came to denote "a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a military conflict, in which both adversaries interact.

Business operations Confidence: 72% Arrow up

The outcome of business operations is the harvesting of value from assets owned by a business.

Assets can be either physical or intangible.

An example of value derived from a physical asset, like a building, is rent.

An example of value derived from an intangible asset, like an idea, is a royalty.

The effort involved in "harvesting" this value is what constitutes business operations cycles.

WEBSITE SPEED

bain.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.6s

This domain loads at the median speed of 2.6 seconds.

Speed Percentile

28%

bain.com is faster than approximately 28 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #17.316 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bain.com daily visitors distribution - Total: 13 countries
  • Flag for IndiaIndia (20.0%)
  • Flag for United States of AmericaUnited States of America (26.7%)
  • Flag for AustraliaAustralia (4.2%)
  • Flag for Korea (Republic of)Korea (Republic of) (7.9%)
  • Flag for BrazilBrazil (7.0%)
  • Flag for CanadaCanada (3.4%)
  • Flaf icon for other countryOthers (30.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #8.549
Flag for IndonesiaIndonesia #23.186
Flag for SingaporeSingapore #5.013
Flag for TurkeyTurkey #34.547
Flag for PhilippinesPhilippines #16.634

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bain.com looks like on a mobile device such as an iPhone.

Tablet
How bain.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 94% #000000
  • 3% #100000
  • 1% #301010
  • 1% #402020
  • 0% #200000
  • 0% #b01010
  • 0% #500000
  • 0% #d02020
  • 0% #a02020
  • 0% #f05050
  • 0% #801010
  • 0% #d03030

Text/code ratio

bain.com's text/code ratio is 6.43%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.43%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 13
  • <H3> 1
  • <H4> 28
  • <H5> 48
  • <H6> 3

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
ıntegrated digital delivery for better, faster outcomes (2)
Earn your customers’ advocacy (2)
Become a leader in a turbulent era (2)
Bain on glassdoor's best places to work list again (2)
We champion the bold to achieve the extraordinary.
<H3>
3rd level heading
Our latest ınsights
<H4>
4th level heading
Offices (2)
Select your region and language (2)
Recently saved (2)
You have no saved content in your red folder. (2)
ındustries (2)
<H5>

For a better readability, only the first 20 <H5> tags are shown below.

5th level heading
North & south america (4)
Europe middle east & africa (2)
Asia & australia (4)
Global (2)
Europe, middle east, & africa (2)
<H6>
6th level heading
Popular searches
Your previous searches
Recently visited pages
Alt attributes Arrow up

We found 48 images on this website.
48 ALT attributes are missing on your image tags. The issue affects 26 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on bain.com /contentassets/0b88e3e10a7b4592809517c28b75847e/globe-grey-light.svg 4
Image with missing alt attribute found on bain.com /contentassets/0b88e3e10a7b4592809517c28b75847e/brazil.png 2
Image with missing alt attribute found on bain.com /contentassets/0b88e3e10a7b4592809517c28b75847e/argentina.png 2
Image with missing alt attribute found on bain.com /contentassets/0b88e3e10a7b4592809517c28b75847e/chile.png 2
Image with missing alt attribute found on bain.com /contentassets/0b88e3e10a7b4592809517c28b75847e/columbia.png 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 48 images on bain.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.452
  • Likes 77
  • Shares 2.361
  • Comments 14

DOMAIN REGISTRAR

Domain Registrar REGISTER.COM, INC.
Registration Date 02/02/1994 30 years, 9 months, 16 days ago
Last Modified 02/02/1994 30 years, 9 months, 16 days ago
Expiration Date 02/03/2022 Expired
Nameservers Arrow up
Host IP Address Country
ns-1707.awsdns-21.co.uk 205.251.198.171 Flag for United StatesUnited States
ns-1388.awsdns-45.org 205.251.197.108 Flag for United StatesUnited States
ns-509.awsdns-63.com 205.251.193.253 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • EPiServer AB
  • IP Address
  • 217.114.85.70
  • Country
  • Flag for SwedenSweden
  • Region
  • Stockholm , Stockholm
  • Latitude and Longitude
  • 59.3354 : 18.0672
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