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Whois & Analysis for bankrate.com

Nov 22, 2019 9:15 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for bankrate.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Private
• Category
Personal Finance  >  Credit / Debit & Loans  >  Insurance
• Online since
• Age
29 years, 8 months, 2 days
• Alexa Rank
#2.958, bankrate.com is in the world's top 5.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on August 23, 2020.
Title Tag
Bankrate: Master Life's Financial Journey
Length: 41 (recommended: 10 to 70)
Meta Description
Use Bankrate.com's free tools, expert analysis, and award-winning content to make smarter financial decisions. Explore personal finance topics including credit cards, investments, identity protection, autos, retirement, credit reports, and so much more.
Length: 254 (recommended: 50 to 160)
Google preview
Desktop Version

Bankrate: Master Life's Financial Journey

https://bankrate.com

Use Bankrate.com's free tools, expert analysis, and award-winning content to make smarter financial decisions. Explore personal finance topics including credit card...

Mobile Version

https://bankrate.com

Bankrate: Master Life's Financial Journey

Use Bankrate.com's free tools, expert analysis, and award-winning content to make smarter financial decisions. Explore personal f...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1
robots index,follow
url https://www.bankrate.com/

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bankrate.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Bankrate Confidence: 76% Arrow up

For the economic feature, see bank rate.

Bankrate, Inc. is a consumer financial services company based in New York City, New York, in the United States.

Bankrate.com, perhaps its best known brand, is a personal finance website.

Personal finance Confidence: 75% Arrow up

Personal finance is the financial management which an individual or a family unit performs to budget, save, and spend monetary resources over time, taking into account various financial risks and future life events.

When planning personal finances, the individual would consider the suitability to his or her needs of a range of banking products (checking, savings accounts, credit cards and consumer loans) or investment private equity, (stock market, bonds, mutual funds) and insurance (life insurance, health insurance, disability insurance) products or participation and monitoring of individual- or employer-sponsored retirement plans, social security benefits, and income tax management.

Credit card Confidence: 70% Arrow up

A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services, based on the cardholder's promise to the card issuer to pay them for the amounts so paid plus other agreed charges.

The card issuer (usually a bank) creates a revolving account and grants a line of credit to the cardholder, from which the cardholder can borrow money for payment to a merchant or as a cash advance.

Investment Confidence: 70% Arrow up

To invest is to allocate money (or sometimes another resource, such as time) in the expectation of some benefit in the future.

Credit history Confidence: 69% Arrow up

This article deals with the general concept of the term credit history.

For detailed information about the same topic in the United States, see Credit score in the United States.

WEBSITE SPEED

bankrate.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

55%

bankrate.com is faster than approximately 55 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #2.958 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bankrate.com daily visitors distribution - Total: 9 countries
  • Flag for United States of AmericaUnited States of America (82.1%)
  • Flag for CanadaCanada (3.3%)
  • Flaf icon for other countryOthers (14.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #12.569
Flag for United States of AmericaUnited States of America #615
Flag for ChileChile #1.569
Flag for ArgentinaArgentina #4.184
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #13.332

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bankrate.com looks like on a mobile device such as an iPhone.

Tablet
How bankrate.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 52% #f0f0f0
  • 17% #ffffff
  • 8% #102040
  • 6% #a0a0b0
  • 4% #302010
  • 2% #201010
  • 2% #c0a090
  • 1% #403020
  • 1% #3040e0
  • 1% #c0a080
  • 1% #b0a090
  • 1% #a09080

Text/code ratio

bankrate.com's text/code ratio is 0.86%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.86%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 7
  • <H3> 6
  • <H4> 0
  • <H5> 12
  • <H6> 38

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
We help you find and compare rates
Popular calculators
Mortgage
Banking
Credit cards
<H3>
3rd level heading
Featured articles
Redeeming rewards for gift cards: a convenient way to gift-give or a waste of time?
6 ways to improve your home’s value
How your credit score affects your mortgage rate
Daily national rates
<H5>
5th level heading
What type of loan? (2)
How long of a term? (2)
Start saving
Start investing
Purchase a home
<H6>

For a better readability, only the first 20 <H6> tags are shown below.

6th level heading
Get the best rates
Use calculators (8)
Get advice (9)
Home buying
Learn how to
Alt attributes Arrow up

We found 16 images on this website.
10 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on bankrate.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.767
  • Likes 1.037
  • Shares 4.030
  • Comments 700

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 03/06/1995 29 years, 8 months, 2 days ago
Last Modified 06/02/2019 5 years, 5 months, 3 days ago
Expiration Date 06/02/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1473.awsdns-56.org 205.251.197.193 Flag for United StatesUnited States
ns-483.awsdns-60.com 205.251.193.227 Flag for United StatesUnited States
ns-778.awsdns-33.net 205.251.195.10 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.193.132
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

PERSONAL FINANCE > INSURANCE COMPETITORS IN UNITED STATES

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