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SEO Report for bbb.org

November 30, 2019 2:36 PM
Desktop screen Desktop screenshot for bbb.org

SEO SCORE

Favicon for bbb.orgbbb.org
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Society
• Online since
• Age
25 years, 4 months, 6 days
• Alexa Rank
#2.927, bbb.org is in the world's top 5.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 2, 2020.
Title Tag
BBB: Start with Trust® | Better Business Bureau®
Length: 50 (recommended: 10 to 70)
Meta Description
Better Business Bureau helps United States, Canada, and Mexico consumers find businesses and charities they can trust. Find trusted BBB ratings, customer reviews, contact your local BBB, file a complaint, report a scam, read consumer news tips, BBB Auto Line, BBB Military Line.
Length: 278 (recommended: 50 to 160)
Google preview
Desktop Version

BBB: Start with Trust® | Better Business Bureau®

https://bbb.org

Better Business Bureau helps United States, Canada, and Mexico consumers find businesses and charities they can trust. Find trusted BBB ratings, customer reviews, co...

Mobile Version

Favicon for bbb.org https://bbb.org

BBB: Start with Trust® | Better Business Bureau®

Better Business Bureau helps United States, Canada, and Mexico consumers find businesses and charities they can trust. Find truste...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bbb.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Canada Confidence: 74% Arrow up

Canada (French) is a country in the northern half of North America.

Its ten provinces and three territories extend from the Atlantic to the Pacific and northward into the Arctic Ocean, covering, making it the world's second-largest country by total area and the fourth-largest country by land area.

Canada's border with the United States is the world's longest binational land border.

The majority of the country has a cold or severely cold winter climate, but southerly areas are warm in summer.

Canada is sparsely populated, the majority of its land territory being dominated by forest and tundra and the Rocky Mountains.

It is highly urbanized with 82 per cent of the 35.15 million people concentrated in large and medium-sized cities, many near the southern border.

One third of the population lives in the three largest cities: Toronto, Montreal and Vancouver.

Its capital is Ottawa, and other major urban areas include Calgary, Edmonton, Quebec City, Winnipeg and Hamilton.

Mexico Confidence: 74% Arrow up

Mexico (modern Nahuatl), officially the United Mexican States, is a federal republic in the southern half of North America.

It is bordered to the north by the United States; to the south and west by the Pacific Ocean; to the southeast by Guatemala, Belize, and the Caribbean Sea; and to the east by the Gulf of Mexico.

Covering almost two million square kilometers (over 760,000 sq mi), Mexico is the sixth largest country in the Americas by total area and the 13th largest independent nation in the world.

With an estimated population of over 120 million, it is the eleventh most populous country and the most populous Spanish-speaking country in the world while being the second most populous country in Latin America.

Mexico is a federation comprising 31 states and a federal district that is also its capital and most populous city.

Other metropolises include Guadalajara, Monterrey, Puebla, Toluca, Tijuana and León.

United States Confidence: 72% Arrow up

The United States of America (USA), commonly known as the United States (U.S) or America, is a constitutional federal republic composed of 50 states, a federal district, five major self-governing territories, and various possessions.

Better Business Bureau Confidence: 71% Arrow up

The Better Business Bureau (BBB), founded in 1912, is a nonprofit organization focused on advancing marketplace trust, consisting of 112 independently incorporated local BBB organizations in the United States and Canada, coordinated under the Council of Better Business Bureaus (CBBB) in Arlington, Virginia.

Consumer Confidence: 68% Arrow

WEBSITE SPEED

bbb.org website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

67%

bbb.org is faster than approximately 67 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #2.927 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for bbb.org

Daily visitors by country

  • bbb.org daily visitors distribution - Total: 9 countries
  • Flag for IndiaIndia (6.1%)
  • Flag for United States of AmericaUnited States of America (75.2%)
  • Flag for CanadaCanada (6.4%)
  • Flaf icon for other countryOthers (12.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #3.855
Flag for PhilippinesPhilippines #1.494
Flag for PakistanPakistan #5.425
Flag for United States of AmericaUnited States of America #680
Flag for ChileChile #1.497

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bbb.org looks like on a mobile device such as an iPhone.

Tablet
How bbb.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 25% #f0f0f0
  • 21% #ffffff
  • 12% #e0d0d0
  • 7% #203030
  • 6% #102020
  • 5% #e0f0f0
  • 4% #105070
  • 3% #80b0b0
  • 2% #f0ffff
  • 1% #b08060
  • 1% #a0b0c0
  • 1% #006070

Text/code ratio

bbb.org's text/code ratio is 1.51%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 1.51%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 2
  • <H3> 4
  • <H4> 6
  • <H5> 3
  • <H6> 8

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Better business bureau®
Start with trust®
<H3>
3rd level heading
Better business bureau®
Latest news
Bbb serving metropolitan new york
Latest scam ınformation
<H4>
4th level heading
File a complaint
Leave a review
Popular categories
Bbb auto lıne ®
Bbb military line
<H5>
5th level heading
For consumers
For businesses
About bbb
<H6>
6th level heading
News for united states (2)
Bbb tip: small business saturday
Bbb tip: cyber monday
Bbb tip for giving tuesday: 8 tips to help donors give wisely
Scam alert: sneakers sales on ınstagram could be a con
Alt attributes Arrow up

We found 5 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on bbb.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 50.445
  • Likes 13.375
  • Shares 33.344
  • Comments 3.726
  • Pinterest iconPinterest 34
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 05/16/1995 25 years, 4 months, 6 days ago
Last Modified 05/13/2019 1 year, 4 months, 9 days ago
Nameservers Arrow up
Host IP Address Country
adns-va.bbb.org 216.52.119.101 Flag for United StatesUnited States
adns-nj.bbb.org 74.217.55.181 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Internap Corporation
  • IP Address
  • 216.52.119.101
  • Country
  • Flag for United StatesUnited States
  • Region
  • Texas , Plano
  • Latitude and Longitude
  • 33.0157 : -96.7684

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