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Whois & Analysis for gatorade.com

Nov 30, 2019 1:35 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Stokely - Van Camp, Inc
• City
Chicago
• Zip Code
60661
• State
IL
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for gatorade.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Stokely - Van Camp, Inc See more
• Category
Sports
• Online since
March 20, 1995 Explore Wayback Machine
• Age
29 years, 1 month, 1 day
• Alexa Rank
#121.347, gatorade.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on December 19, 2020.
Title Tag
Gatorade | The Sports Fuel Company
Length: 34 (recommended: 10 to 70)
Meta Description
The source for everything Gatorade. Find Sports Drinks, Protein Powders, Equipment and much more. Gatorade offers sports science innovation to help you win from within.
Length: 168 (recommended: 50 to 160)
Google preview
Desktop Version

Gatorade | The Sports Fuel Company

https://gatorade.com

The source for everything Gatorade. Find Sports Drinks, Protein Powders, Equipment and much more. Gatorade offers sports science innovation to help you win from with...

Mobile Version

https://gatorade.com

Gatorade | The Sports Fuel Company

The source for everything Gatorade. Find Sports Drinks, Protein Powders, Equipment and much more. Gatorade offers sports science i...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by gatorade.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Protein (nutrient) Confidence: 80% Arrow up

Proteins are essential nutrients for the human body.

They are one of the building blocks of body tissue, and can also serve as a fuel source.

As a fuel, proteins provide as much energy density as carbohydrates: 4 kcal (17 kJ) per gram; in contrast, lipids provide 9 kcal (37 kJ) per gram.

The most important aspect and defining characteristic of protein from a nutritional standpoint is its amino acid composition.

Gatorade Confidence: 75% Arrow up

The Gatorade Company, Inc. is an American manufacturer of sports-themed beverage and food products, built around its signature line of sports drinks.

Gatorade is currently manufactured by PepsiCo and is distributed in over 69 countries.

The beverage was first developed in 1965 by a team of researchers at the University of Florida, to replenish the combination of water, carbohydrates, and electrolytes that the school's student-athletes lost in sweat during rigorous sport activities.

Sports drink Confidence: 64% Arrow
Sports science Confidence: 64% Arrow

WEBSITE SPEED

gatorade.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.7s

This domain loads at the median speed of 0.7 seconds.

Speed Percentile

91%

gatorade.com is faster than approximately 91 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #121.347 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • gatorade.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (84.7%)
  • Flag for MexicoMexico (6.3%)
  • Flaf icon for other countryOthers (9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #24.570
Flag for MexicoMexico #25.944

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How gatorade.com looks like on a mobile device such as an iPhone.

Tablet
How gatorade.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 38% #f0f0f0
  • 24% #e0e020
  • 5% #000000
  • 3% #f0f090
  • 2% #f0f070
  • 2% #e04050
  • 2% #fff0f0
  • 2% #d0d070
  • 2% #ffffff
  • 1% #d02070
  • 1% #807060
  • 1% #f06060

Text/code ratio

gatorade.com's text/code ratio is 5.08%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.08%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 6
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Sports drinks
Product bundles
Protein powders & shakes
Bars & chews
Endurance
Alt attributes Arrow up

We found 43 images on this website.
43 ALT attributes are missing on your image tags. The issue affects 35 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on gatorade.com /a27c83b6356886320876dc9b2e88a1fb.svg 2
Image with missing alt attribute found on gatorade.com /assets/svg/search_icon.svg 2
Image with missing alt attribute found on gatorade.com /assets/svg/close_icon.svg 2
Image with missing alt attribute found on gatorade.com /assets/svg/menu_icon.svg 1
Image with missing alt attribute found on gatorade.com /assets/svg/cart_icon.svg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 43 images on gatorade.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 65.994
  • Likes 39.339
  • Shares 23.455
  • Comments 3.200

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 03/20/1995 29 years, 1 month, 1 day ago
Last Modified 03/17/2019 5 years, 1 month, 3 days ago
Expiration Date 03/21/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns3.pbsg.com 165.197.182.30 Flag for United StatesUnited States
ns4.pbsg.com 204.136.110.30 Flag for United StatesUnited States
ns2.pbsg.com 204.136.108.30 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Incapsula Inc
  • IP Address
  • 45.60.135.51
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , Redwood Shores
  • Latitude and Longitude
  • 37.5378 : -122.255
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