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Whois & Analysis for bcbswny.com

Nov 18, 2019 7:44 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
HealthNow New York Inc.
• Organization
HealthNow New York Inc.
• Address
257 W GENESEE ST
• City
BUFFALO
• Zip Code
14202-2657
• State
NY
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for bcbswny.com
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Domain Owner
HealthNow New York Inc. See more
• Category
Family & Parenting  >  Parenting - K-6 Kids
• Online since
November 26, 1996 Explore Wayback Machine
• Age
27 years, 11 months, 11 days
• Alexa Rank
#734.574, bcbswny.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on May 13, 2020.
Title Tag
BlueCross BlueShield of Western New York | Home
Length: 47 (recommended: 10 to 70)
Meta Description
BlueCross BlueShield of WNY is a trusted name in health insurance for over 80 years. Experience the compassion of the cross and the protection of the shield.
Length: 157 (recommended: 50 to 160)
Google preview
Desktop Version

BlueCross BlueShield of Western New York | Home

https://bcbswny.com

BlueCross BlueShield of WNY is a trusted name in health insurance for over 80 years. Experience the compassion of the cross and the protection of the shield.

Mobile Version

https://bcbswny.com

BlueCross BlueShield of Western New York | Home

BlueCross BlueShield of WNY is a trusted name in health insurance for over 80 years. Experience the compassion of the cross and th...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bcbswny.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Blue Cross Blue Shield Association Confidence: 74% Arrow up

Blue Cross Blue Shield Association (BCBSA) is a federation of 36 separate United States health insurance organizations and companies, providing health insurance to more than 106 million Americans.

Blue Cross was founded in 1929 and became the Blue Cross Association in 1960, while Blue Shield emerged in 1939 and the Blue Shield Association was created in 1948.

The two organizations merged in 1982.

Western New York Confidence: 73% Arrow up

Western New York is the westernmost region of the state of New York.

It includes the cities of Buffalo, Rochester, Niagara Falls, the surrounding suburbs, as well as the outlying rural areas of the Great Lakes lowlands, the Genesee Valley, and the Southern Tier.

One writer suggests Western New York's eastern border to be the Preemption Line, an historic political division of Native American tribal lands.

Health insurance Confidence: 71% Arrow up

Health insurance is insurance against the risk of incurring medical expenses among individuals.

By estimating the overall risk of health care and health system expenses, among a targeted group, an insurer can develop a routine finance structure, such as a monthly premium or payroll tax, to ensure that money is available to pay for the health care benefits specified in the insurance agreement.

The benefit is administered by a central organization such as a government agency, private business, or not-for-profit entity.

According to the Health Insurance Association of America, health insurance is defined as "coverage that provides for the payments of benefits as a result of sickness or injury.

It includes insurance for losses from accident, medical expense, disability, or accidental death and dismemberment" (pg.

225).

Compassion Confidence: 64% Arrow

WEBSITE SPEED

bcbswny.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

71%

bcbswny.com is faster than approximately 71 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #734.574 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • bcbswny.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (92.1%)
  • Flaf icon for other countryOthers (7.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #188.965

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bcbswny.com looks like on a mobile device such as an iPhone.

Tablet
How bcbswny.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 22% #b0b0c0
  • 18% #f0f0f0
  • 10% #a0a0b0
  • 8% #003050
  • 8% #ffffff
  • 8% #b0c0d0
  • 7% #c0c0d0
  • 4% #908080
  • 2% #707060
  • 2% #e0e0f0
  • 2% #d0d0e0
  • 1% #f0ffff

Text/code ratio

bcbswny.com's text/code ratio is 6.55%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.55%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 0
  • <H4> 7
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
With an online account, you can view your plan benefits, review your claims and find an in-network doctor or hospital. register to get started!
Health and wellness
Medicare
Have a primary doctor?
<H4>
4th level heading
Find a doctor
Doctor reviews
Explore plans
View claims
Forms
Alt attributes Arrow up

We found 18 images on this website.
1 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on bcbswny.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 530
  • Likes 30
  • Shares 448
  • Comments 52

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 11/26/1996 27 years, 11 months, 11 days ago
Last Modified 12/20/2017 6 years, 10 months, 18 days ago
Expiration Date 11/25/2021 Expired
Nameservers Arrow up
Host IP Address Country
buf-f5-10250-1-dns.healthnow.org 208.81.12.198 Flag for United StatesUnited States
alb-f5-7250-1-dns.healthnow.org 208.81.14.198 Flag for United StatesUnited States
buf-f5-10250-2-dns.healthnow.org 208.81.12.199 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Healthnow NEW York
  • IP Address
  • 208.81.13.75
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7056 : -73.978
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