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Whois & Analysis for dreft.com

Nov 16, 2019 11:08 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
The Procter & Gamble Company
• Organization
The Procter & Gamble Company
• City
Cincinnati
• Zip Code
45202
• State
OH
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for dreft.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
The Procter & Gamble Company See more
• Category
Family & Parenting  >  Parenting - K-6 Kids
• Online since
February 17, 2000 Explore Wayback Machine
• Age
24 years, 8 months, 19 days
• Alexa Rank

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on July 17, 2020.
Title Tag
Baby Detergent and Laundry Products | Dreft
Length: 43 (recommended: 10 to 70)
Meta Description
Dreft baby detergent is gentle on babies' sensitive skin, but tough on stains. Dreft has been trusted by moms and recommended by pediatricians.
Length: 143 (recommended: 50 to 160)
Google preview
Desktop Version

Baby Detergent and Laundry Products | Dreft

https://dreft.com

Dreft baby detergent is gentle on babies' sensitive skin, but tough on stains. Dreft has been trusted by moms and recommended by pediatricians.

Mobile Version

https://dreft.com

Baby Detergent and Laundry Products | Dreft

Dreft baby detergent is gentle on babies' sensitive skin, but tough on stains. Dreft has been trusted by moms and recommended by p...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
language en-US
category Listing
url

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by dreft.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Dreft Confidence: 84% Arrow up

Dreft is a laundry detergent in the United States, Canada, United Kingdom and other markets.

First produced by Procter & Gamble in 1933, it was the first synthetic detergent made.

Dreft does not leave a lime scum deposit and it does not contain harsh chemicals such as bleach.

It is suitable for fine washables such as silk or wool as well as flame-resistant fabrics.

The Fairy brand of washing-up liquid and Cascade brand of dishwashing detergent are also sold under the name "Dreft" in some countries, including the Netherlands.

In Canada, it is called Ivory Snow.

Sensitive Skin (Canadian TV series) Confidence: 79% Arrow up

Sensitive Skin is a Canadian black comedy television series.

It is an adaptation of the British series of the same name, created by Hugo Blick.

The show's six-episode first season was written by comedian Bob Martin and directed by Don McKellar.

The series premiered on HBO Canada on July 20, 2014.

The series was renewed for a second season, with production resuming in spring 2015 in Toronto.

The second season, consisting of six episodes, premiered on May 15, 2016.

Detergent Confidence: 78% Arrow up

A detergent is a surfactant or a mixture of surfactants with cleaning properties in dilute solutions.

These substances are usually alkylbenzenesulfonates, a family of compounds that are similar to soap but are more soluble in hard water, because the polar sulfonate (of detergents) is less likely than the polar carboxylate (of soap) to bind to calcium and other ions found in hard water.

Pediatrics Confidence: 70% Arrow up

Pediatrics (also spelled paediatrics or pædiatrics) is the branch of medicine that deals with the medical care of infants, children, and adolescents, and the age limit usually ranges from birth up to 18-21 years of age (in some places until completion of secondary education).

A medical practitioner who specializes in this area is known as a pediatrician, or paediatrician.

The word pediatrics and its cognates mean "healer of children"; they derive from two Greek words: (pais "child") and (iatros "doctor, healer").

Pediatricians work both in hospitals, particularly those working in its specialized subfields such as neonatology, and as primary care physicians.

Infant Confidence: 62% Arrow

WEBSITE SPEED

dreft.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.5s

This domain loads at the median speed of 1.5 seconds.

Speed Percentile

49%

dreft.com is faster than approximately 49 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #2.121.538 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How dreft.com looks like on a mobile device such as an iPhone.

Tablet
How dreft.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 29% #f0f0f0
  • 21% #ffffff
  • 10% #f0e0e0
  • 10% #f08090
  • 5% #ffb0c0
  • 3% #f0d0c0
  • 3% #e0c0c0
  • 3% #f0d0d0
  • 2% #e0d0b0
  • 1% #fff0f0
  • 1% #c0a090
  • 1% #fffff0

Text/code ratio

dreft.com's text/code ratio is 0.86%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.86%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

We did not find HTML headings (<H1> to <H6>) on this page.

dreft.com currently has 0 HTML heading tags. Each page should have one, and only one, <H1> tag. Use phrases in your headings with your most important keywords in the top level, and be sure to maintain the <H1> to <H6> hierarchy.

  • <H1> 0
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
Alt attributes Arrow up

We found 21 images on this website.
5 ALT attributes are missing on your image tags. The issue affects 1 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
- data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw== 4

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on dreft.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 679
  • Likes 403
  • Shares 221
  • Comments 55

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 02/17/2000 24 years, 8 months, 19 days ago
Last Modified 02/13/2019 5 years, 8 months, 23 days ago
Expiration Date 02/17/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1-01.azure-dns.com 40.90.4.1 Flag for United StatesUnited States
ns4-01.azure-dns.info 13.107.160.1 Flag for United StatesUnited States
ns3-01.azure-dns.org 13.107.24.1 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 20.36.221.81
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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