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SEO Report for migros.ch

November 16, 2019 12:10 PM
Desktop screen Desktop screenshot for migros.ch

SEO SCORE

Favicon for migros.chmigros.ch
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your website secure with an SSL certificate.
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Consider adding a robots.txt file in your web server's root directory.
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OVERVIEW

• Category
Food & Drink  >  Cuisine-Specific
• Alexa Rank
#25.653, migros.ch is in the world's top 50.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Ein M besser | Migros
Length: 21 (recommended: 10 to 70)
Meta Description
Migros - Ein M besser! Alles über die grösste Detailhändlerin der Schweiz. Entdecken Sie unsere Filialen, aktuelle Aktionen, Cumulus-Angebote und mehr.
Length: 154 (recommended: 50 to 160)
Google preview
Desktop Version

Ein M besser | Migros

http://migros.ch

Migros - Ein M besser! Alles über die grösste Detailhändlerin der Schweiz. Entdecken Sie unsere Filialen, aktuelle Aktionen, Cumulus-Angebote und mehr.

Mobile Version

Favicon for migros.ch http://migros.ch

Ein M besser | Migros

Migros - Ein M besser! Alles über die grösste Detailhändlerin der Schweiz. Entdecken Sie unsere Filialen, aktuelle Aktionen, Cumul...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0
author This attribute is present but empty.
robots all

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by migros.ch.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Schweiz Confidence: 80% Arrow up

Die Schweiz (oder), amtlich Schweizerische Eidgenossenschaft, ist ein föderalistischer, demokratischer Staat in Europa.

Migros Confidence: 80% Arrow up

Migros (Kurzform von Migros-Genossenschaft) ist das grösste Detailhandelsunternehmen in der Schweiz.

Das Unternehmen ist in allen Kantonen, in Liechtenstein sowie in den im Südwesten der Schweiz angrenzenden französischen Departements Ain und Haute-Savoie vertreten.

Cumulus Confidence: 79% Arrow up

Cumulus (lat.

Anhäufung, Abk.: Cu) oder auch Kumulus ist die Bezeichnung einer Wolkenform.

Der gemeinsprachliche Begriff dazu ist Haufenwolke oder Quellwolke.

Die klassische, unverwechselbare „Bilderbuchwolke“ (auch „Schäfchenwolke“) mit ihrer flachen Unterseite und strahlend weißen Blumenkohlköpfen auf der Oberseite besteht aus Wassertröpfchen und ist in den unteren Wolkenstockwerken anzutreffen.

Filiale Confidence: 63% Arrow

WEBSITE SPEED

migros.ch website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

65%

migros.ch is faster than approximately 65 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #25.653 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for migros.ch

Daily visitors by country

  • migros.ch daily visitors distribution - Total: 1 country
  • Flag for SwitzerlandSwitzerland (85.8%)
  • Flaf icon for other countryOthers (14.2%)

Traffic country ranks

Country Rank
Flag for SwitzerlandSwitzerland #129

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How migros.ch looks like on a mobile device such as an iPhone.

Tablet
How migros.ch looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 57% #005050
  • 6% #105050
  • 5% #f0f0f0
  • 4% #303030
  • 3% #ffffff
  • 1% #80b0b0
  • 1% #f0e0d0
  • 1% #b08060
  • 1% #70a090
  • 1% #c08050
  • 1% #a07060
  • 1% #902020

Text/code ratio

migros.ch's text/code ratio is 5.17%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.17%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 11
  • <H3> 8
  • <H4> 13
  • <H5> 1
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Aktivieren sie javascript!
Filialsuche
Mimis bastelboxen sind da!
Der neue weihnachtsfilm ist da.
Süsse weihnachtszeit
<H3>
3rd level heading
Jetzt anmelden und einkaufsliste erstellen.
4 gründe, warum sie sich anmelden sollten
Profil
Häufig besuchte seiten
Cumulus
<H4>
4th level heading
Mimis bastelboxen sind da!
Der neue weihnachtsfilm ist da.
Süsse weihnachtszeit
Schweizer jugendherbergen
Supermarkt
<H5>
5th level heading
Sprungmarken
Alt attributes Arrow up

We found 80 images on this website.
4 ALT attributes are missing on your image tags. The issue affects 3 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on migros.ch. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 11.468
  • Likes 4.658
  • Shares 6.234
  • Comments 576
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Migros-Genossenschafts-Bund, Limmatstrasse 152, Postfach, CH-8031 Zurich
  • IP Address
  • 146.67.140.135
  • Country
  • Flag for SwitzerlandSwitzerland
  • Region
  • Zurich , Zurich
  • Latitude and Longitude
  • 47.3882 : 8.52429

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