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Whois & Analysis for betterment.com

Dec 13, 2019 12:40 am UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Contact Name
Whois Agent
• Organization
Domain Protection Services, Inc.
• Address
PO Box 1769
• City
Denver
• Zip Code
80201
• State
CO
• Country Code
US
• Phone Number
Show phone
• Email
https://www.name.com/contact-domain-whois/betterment.com
• Domain Registrar
Name.com, Inc.
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for betterment.com

SEO SCORE

betterment.com
Make your link ↑ do-follow
100

Well done!
All criteria passed

OVERVIEW

• Domain Owner
Domain Protection Services, Inc. See more
• Category
Personal Finance  >  Investing
• Online since
March 24, 2002 Explore Wayback Machine
• Age
22 years, 1 month, 14 days
• Alexa Rank
#9.746, betterment.com is in the world's top 10.000 websites!

FREE FORM BUILDER

Representation of an online Form

Use our free online form builder to create any type of form for betterment.com.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on May 29, 2020.
✅ Title Tag
Betterment: The Smart Money Manager | Save. Invest. Retire.
Length: 59 (recommended: 10 to 70)
✅ Meta Description
Betterment—the smart money manager. We offer everyday cash management, online retirement advice and investing for your personal goals.
Length: 136 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Betterment: The Smart Money Manager | Save. Invest. Retire.

https://betterment.com

Betterment—the smart money manager. We offer everyday cash management, online retirement advice and investing for your personal goals.

Mobile Version

https://betterment.com

Betterment: The Smart Money Manager | Save. Invest. Retire.

Betterment—the smart money manager. We offer everyday cash management, online retirement advice and investing for your personal go...

✅ Encoding
Great, language/character encoding is specified: utf-8
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://betterment.com https://www.betterment.com/
https://betterment.com https://www.betterment.com/
http://www.betterment.com https://www.betterment.com/
https://www.betterment.com https://www.betterment.com/
✅ Robots.txt
https://www.betterment.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by betterment.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
SmartMoney Confidence: 77% Arrow up

SmartMoney was the Wall Street Journals magazine of personal business.

The finance magazine launched in 1992 by Hearst Corporation and Dow Jones & Company.

Its first editor was Norman Pearlstine.

In 2010, Hearst sold its stake to Dow Jones.

The September 2012 edition was the last paper edition.

Its content was merged into MarketWatch in 2013.
Investment Confidence: 70% Arrow up

To invest is to allocate money (or sometimes another resource, such as time) in the expectation of some benefit in the future.
Cash management Confidence: 70% Arrow up

Cash management refers to a broad area of finance involving the collection, handling, and usage of cash.

It involves assessing market liquidity, cash flow, and investments.
Retirement Confidence: 69% Arrow up

Retirement is the point where a person stops employment completely.

A person may also semi-retire by reducing work hours.
Saving Confidence: 66% Arrow

WEBSITE SPEED

✅ betterment.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

76%

betterment.com is faster than approximately 76 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #9.746 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • betterment.com daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (84.5%)
  • Flag for JapanJapan (7.6%)
  • Flaf icon for other countryOthers (7.9%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #1.662
Flag for JapanJapan #9.081
Flag for IndiaIndia #26.084

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How betterment.com looks like on a mobile device such as an iPhone.

Tablet
How betterment.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 31% #f0f0ff
  • 28% #f0f0f0
  • 21% #2070e0
  • 6% #f0ffff
  • 1% #5090f0
  • 1% #d09070
  • 1% #b07050
  • 1% #a06040
  • 1% #805030
  • 1% #c08060
  • 1% #a0c0f0
  • 1% #4080e0

Text/code ratio

ⓘ betterment.com's text/code ratio is 8.44%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.44%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 15
  • <H3> 2
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Smarter is better
<H2>
2nd level heading
Financial institutions should work harder for you. for everyone. that's why we started betterment a decade ago, and it's why we haven't stopped working for you ever since.
Save and spend with confidence.
ınvest smarter for a comfortable tomorrow.
Build a secure future with a retirement plan.
Ready to make the most of your financial life?
SEE MORE
<H3>
3rd level heading
You could earn an estimated 38% more over 30 years. (2)
✅ Alt attributes Arrow up

We found 5 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 46.798
  • Likes 17.445
  • Shares 23.731
  • Comments 5.622

DOMAIN REGISTRAR

ⓘ Domain Registrar NAME.COM, INC.
ⓘ Registration Date 03/24/2002 22 years, 1 month, 14 days ago
ⓘ Last Modified 02/26/2016 8 years, 2 months, 11 days ago
ⓘ Expiration Date 03/24/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-1161.awsdns-17.org 205.251.196.137 Flag for United StatesUnited States
ns-16.awsdns-02.com 205.251.192.16 Flag for United StatesUnited States
ns-1989.awsdns-56.co.uk 205.251.199.197 Flag for United StatesUnited States
SEE MORE

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Amazon.com, Inc.
  • ⓘ IP Address
  • 54.164.41.112
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
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