mobile
Mobile menu

SEO Report for bitly.is

December 2, 2019 8:15 PM
Desktop screen Desktop screenshot for bitly.is

SEO SCORE

Favicon for bitly.isbitly.is
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
Arrow
Make all versions of your website point to the same URL.
Arrow

OVERVIEW

• Category
Business  >  Marketing
• Online since
• Age
8 years, 1 month, 29 days

FREE FORM BUILDER

Representation of an online Form

Free online forms for your website

Use our free online form builder to create any type of form for bitly.is.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


opens a new window

SEO

Redirection
bitly.is redirects to https://bitly.com
SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 6, 2020.
Title Tag
Bitly | URL Shortener, Custom Links & Link Management
Length: 57 (recommended: 10 to 70)
Meta Description
Shorten, create and share trusted, powerful links for your business. Bitly helps you maximize the impact of every digital initiative with industry-leading features like custom, branded domains. Try Bitly for free.
Length: 213 (recommended: 50 to 160)
Google preview
Desktop Version

Bitly | URL Shortener, Custom Links & Link Management

https://bitly.is

Shorten, create and share trusted, powerful links for your business. Bitly helps you maximize the impact of every digital initiative with industry-leading features l...

Mobile Version

Favicon for bitly.is https://bitly.is

Bitly | URL Shortener, Custom Links & Link Management

Shorten, create and share trusted, powerful links for your business. Bitly helps you maximize the impact of every digital initiati...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by bitly.is.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
URL shortening Confidence: 88% Arrow up

URL shortening is a technique on the World Wide Web in which a Uniform Resource Locator (URL) may be made substantially shorter and still direct to the required page.

This is achieved by using a redirect which links to the web page that has a long URL.

For example, the URL "" can be shortened to "", and the URL "" can be shortened to "".

Often the redirect domain name is shorter than the original one.

A friendly URL may be desired for messaging technologies that limit the number of characters in a message (for example SMS), for reducing the amount of typing required if the reader is copying a URL from a print source, for making it easier for a person to remember, or for the intention of a permalink.

In November 2009, the shortened links of the URL shortening service Bitly were accessed 2.1 billion times.

Bitly Confidence: 88% Arrow up

Bitly is a link management platform.

The company Bitly, Inc. was established in 2008.

It is privately held and based in New York City.

Bitly shortens 600 million links per month, for use in social networking, SMS, and email.

Bitly makes money by charging for access to aggregate data created as a result of many people using the shortened URLs.

WEBSITE SPEED

bitly.is website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How bitly.is looks like on a mobile device such as an iPhone.

Tablet
How bitly.is looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 53% #ffffff
  • 13% #f0f0f0
  • 7% #2080b0
  • 6% #101030
  • 4% #e0f0f0
  • 2% #f0f0ff
  • 2% #e0e0f0
  • 2% #4090c0
  • 1% #204080
  • 1% #f0ffff
  • 1% #303050
  • 1% #3060d0

Text/code ratio

bitly.is's text/code ratio is 6.75%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.75%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 3
  • <H4> 8
  • <H5> 4
  • <H6> 0
<H1>
Top level heading
Powerful, recognizable links
<H2>
2nd level heading
Pick a plan, secure a free custom domain and start sharing branded links.
<H3>
3rd level heading
Grow your brand with every click
The most recognized brands in the world love bitly
Take your links to a new level
<H4>
4th level heading
Branded links can drive a 34% higher click-through versus non-branded links, meaning they help get more eyeballs on your brand and its content.
Why bitly?
Company (2)
Solutions
Features
<H5>
5th level heading
Want to customize, share, and track your links?
─▒nspire trust
Boost results
Gain control
Alt attributes Arrow up

We found 37 images on this website.
23 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on bitly.is https://docrdsfx76ssb.cloudfront.net/static/1574802919/pages/wp-content/uploads/2019/03/feather-icon... 1
Image with missing alt attribute found on bitly.is https://docrdsfx76ssb.cloudfront.net/static/1574802919/pages/wp-content/uploads/2019/03/feather-icon... 1
Image with missing alt attribute found on bitly.is https://docrdsfx76ssb.cloudfront.net/static/1574802919/pages/wp-content/uploads/2019/03/feather-icon... 1
Image with missing alt attribute found on bitly.is https://docrdsfx76ssb.cloudfront.net/static/1574802919/pages/wp-content/uploads/2019/03/feather-icon... 1
Image with missing alt attribute found on bitly.is https://docrdsfx76ssb.cloudfront.net/static/1574802919/pages/wp-content/uploads/2019/03/feather-icon... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 23 images on bitly.is. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 1.630.691
  • Likes 525.177
  • Shares 732.033
  • Comments 373.481
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 06/17/2014 8 years, 1 month, 29 days ago
Expiration Date 06/17/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-cloud-d1.googledomains.com 216.239.32.109 Flag for United StatesUnited States
ns-cloud-d2.googledomains.com 216.239.34.109 Flag for United StatesUnited States
ns-794.awsdns-35.net 205.251.195.26 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Bitly Inc
  • IP Address
  • 67.199.248.13
  • Country
  • Flag for United StatesUnited States
  • Region
  • New York , New York
  • Latitude and Longitude
  • 40.7399 : -73.9905

BUSINESS > MARKETING COMPETITORS IN UNITED STATES

BROWSE SEO REPORTS

SHARE